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Marketing 6.0: The future is immersive: Eliminating the boundaries between the physical and digital worlds

(29 customer reviews)

Original price was: R$ 64,90.Current price is: R$ 43,14.

Discover how to turn campaigns into truly immersive experiences, eliminating the boundaries between the physical and digital worlds to increase engagement, participation and loyalty of your audience.For only R$ 43.14, the book offers practical strategies for those who work in Administration, Business and Economics, Management and Leadership. Read on to learn about use cases, impact metrics and concrete ways to apply this immersive vision in your business.

Brand: by Philip Kotler (Author), Hermawan Kartajaya (Author), Iwan Setiawan (Author), Andre Fontenelle (Translator) & 1 more
SKU: 6555649828 Categories: , , Tags: , , Brand:

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29 reviews for Marketing 6.0: O futuro é imersivo: Eliminando as fronteiras entre os mundos físico e digital

  1. Amazon Customer's (verified owner) –

    5.0 Out of 5 stars MARKETING 6.0

    Wonderful book, of great understanding, of a rich content.Awaiting the opportunity to complete my collection.
    Super fast delivery.

  2. Amazon Customer's (verified owner) –

    5.0 Out of 5 stars To stay up to date on the present and future of Marketing

    Marketing 6.0 is one of the latest books from our Marketing darling, Philip Kotler.

    This time, he addresses topics that once seemed futuristic, but now is becoming increasingly present: augmented reality (AR), virtual reality (VR) and metaverse.

    For those who confuse the terms, let's go:

    Augmented Reality: incorporates digital elements into the real world, enriching the physical environment with digital elements.Ex: Pokemon GO.
    5 Virtual Reality: creates entirely virtual environments, allowing a total immersion of the user in a digital world apart.
    ''Metaversus: gives the user the impression of experiencing the real world in a digital environment.In short, it is a virtual world that looks a lot like the physical world.

    And when we look at these new technologies from the perspective of marketing, we are no longer talking only about omnichannel or multichannel marketing, we are talking about metamarketing:

    Multi-channel marketing: is the strategy in which the company uses multiple channels to promote its products and services, and there may be a mix of traditional and digital media. But here, each media is usually used independently, with different messages and objectives.
    ''Onichannel marketing: is a more integrated approach in which the company creates for the customer a fluid experience through all channels, traditional and digital.
    Metamarketing: seeks to create a fully immersive customer journey. This includes delivering digital experiences in physical spaces and real-life experiences in virtual environments 2 REALising the ultimate convergence between the physical and digital domains.

    There are great possibilities and, in the book, the three layers of Metamarketing are addressed:

    : including internet of things, artificial intelligence, space computing, AR, VR and Blockchain.
    ''Ambientes: including Extended Reality and Metaverse.
    : including Multisensory Marketing, Space Marketing and Metaverse Marketing.

    They also address the rise of digital natives (the Z and Alpha generations) and the future of customer experience.

  3. Elisette Lima (verified owner) –

    5.0 Out of 5 stars Recommend.

    Media could not be loaded.Fast delivery and quality product.I recommend.

  4. Elisette Lima (verified owner) –

    5.0 Out of 5 stars Good quality of material, great content

    Good material quality.
    Top book

  5. Juliana Silveira's (verified owner) –

    4.0 Out of 5 stars Top Delivery

    Product neither preserved

  6. ERYCK PEDROSA (verified owner) –

    5.0 Out of 5 stars Marketing

    Great book for anyone who wants to learn about marketing

  7. ERYCK PEDROSA (verified owner) –

    5.0 Out of 5 stars Amazing book, worth it

    The book is great for those who are graduating in marketing is very worthwhile, excellent and current insights.

  8. PETTERSON XAVIER DE ALMEIDA (verified owner) –

    5.0 Out of 5 stars Kotler right... Great book!

    I loved buying this version for Kindle.I can read it or from anywhere.
    It was an essential book for my tcc.

  9. Amazon Customer's (verified owner) –

    5.0 Out of 5 stars Great product

    A book that helps you recycle more and more.

  10. Elisette Lima (verified owner) –

    5.0 Out of 5 stars To stay up to date on the present and future of Marketing

    Marketing 6.0 is one of the latest books from our Marketing darling, Philip Kotler.

    This time, he addresses topics that once seemed futuristic, but now is becoming increasingly present: augmented reality (AR), virtual reality (VR) and metaverse.

    For those who confuse the terms, let's go:

    Augmented Reality: incorporates digital elements into the real world, enriching the physical environment with digital elements.Ex: Pokemon GO.
    5 Virtual Reality: creates entirely virtual environments, allowing a total immersion of the user in a digital world apart.
    ''Metaversus: gives the user the impression of experiencing the real world in a digital environment.In short, it is a virtual world that looks a lot like the physical world.

    And when we look at these new technologies from the perspective of marketing, we are no longer talking only about omnichannel or multichannel marketing, we are talking about metamarketing:

    Multi-channel marketing: is the strategy in which the company uses multiple channels to promote its products and services, and there may be a mix of traditional and digital media. But here, each media is usually used independently, with different messages and objectives.
    ''Onichannel marketing: is a more integrated approach in which the company creates for the customer a fluid experience through all channels, traditional and digital.
    Metamarketing: seeks to create a fully immersive customer journey. This includes delivering digital experiences in physical spaces and real-life experiences in virtual environments 2 REALising the ultimate convergence between the physical and digital domains.

    There are great possibilities and, in the book, the three layers of Metamarketing are addressed:

    : including internet of things, artificial intelligence, space computing, AR, VR and Blockchain.
    ''Ambientes: including Extended Reality and Metaverse.
    : including Multisensory Marketing, Space Marketing and Metaverse Marketing.

    They also address the rise of digital natives (the Z and Alpha generations) and the future of customer experience.

  11. Gilberlanio Mendes dos Santos (verified owner) –

    4.0 Out of 5 stars Top Delivery

    Product neither preserved

  12. Juliana Silveira's (verified owner) –

    5.0 Out of 5 stars Good quality of material, great content

    Good material quality.
    Top book

  13. Amazon Customer's (verified owner) –

    5.0 Out of 5 stars Indico

    Excellent book, talks about new trends, how the market should update itself.

  14. Larissa and Ruan (verified owner) –

    5.0 Out of 5 stars Great

    Very good book

  15. Elisette Lima (verified owner) –

    5.0 Out of 5 stars Great product

    A book that helps you recycle more and more.

  16. Elisette Lima (verified owner) –

    4.0 Out of 5 stars Top Delivery

    Product neither preserved

  17. Victor Francisco Raimundo Silva (verified owner) –

    5.0 Out of 5 stars To stay up to date on the present and future of Marketing

    Marketing 6.0 is one of the latest books from our Marketing darling, Philip Kotler.

    This time, he addresses topics that once seemed futuristic, but now is becoming increasingly present: augmented reality (AR), virtual reality (VR) and metaverse.

    For those who confuse the terms, let's go:

    Augmented Reality: incorporates digital elements into the real world, enriching the physical environment with digital elements.Ex: Pokemon GO.
    5 Virtual Reality: creates entirely virtual environments, allowing a total immersion of the user in a digital world apart.
    ''Metaversus: gives the user the impression of experiencing the real world in a digital environment.In short, it is a virtual world that looks a lot like the physical world.

    And when we look at these new technologies from the perspective of marketing, we are no longer talking only about omnichannel or multichannel marketing, we are talking about metamarketing:

    Multi-channel marketing: is the strategy in which the company uses multiple channels to promote its products and services, and there may be a mix of traditional and digital media. But here, each media is usually used independently, with different messages and objectives.
    ''Onichannel marketing: is a more integrated approach in which the company creates for the customer a fluid experience through all channels, traditional and digital.
    Metamarketing: seeks to create a fully immersive customer journey. This includes delivering digital experiences in physical spaces and real-life experiences in virtual environments 2 REALising the ultimate convergence between the physical and digital domains.

    There are great possibilities and, in the book, the three layers of Metamarketing are addressed:

    : including internet of things, artificial intelligence, space computing, AR, VR and Blockchain.
    ''Ambientes: including Extended Reality and Metaverse.
    : including Multisensory Marketing, Space Marketing and Metaverse Marketing.

    They also address the rise of digital natives (the Z and Alpha generations) and the future of customer experience.

  18. Victor Francisco Raimundo Silva (verified owner) –

    5.0 Out of 5 stars Recommend.

    Media could not be loaded.Fast delivery and quality product.I recommend.

  19. Gilberlanio Mendes dos Santos (verified owner) –

    5.0 Out of 5 stars Very current!

    I'm really enjoying the book. Still in progress but it's "a full course"

  20. Larissa and Ruan (verified owner) –

    5.0 Out of 5 stars Very current!

    I'm really enjoying the book. Still in progress but it's "a full course"

  21. Elisette Lima (verified owner) –

    5.0 Out of 5 stars Great

    Very good book

  22. Wagner Camacho (verified owner) –

    5.0 Out of 5 stars Great product

    A book that helps you recycle more and more.

  23. Victor Francisco Raimundo Silva (verified owner) –

    5.0 Out of 5 stars Arrived perfect!!!

    Arrived on time, well packed and perfect appearance.

  24. Amazon Customer's (verified owner) –

    5.0 Out of 5 stars Required reading

    Kotler does not need presentations, but with each edition he brings something more current and his incredible vision.

  25. Amazon Customer's (verified owner) –

    5,0 de 5 estrelas Excelente livro

    Excellent book

  26. Natasha Menezes (verified owner) –

    5.0 Out of 5 stars To stay up to date on the present and future of Marketing

    Marketing 6.0 is one of the latest books from our Marketing darling, Philip Kotler.

    This time, he addresses topics that once seemed futuristic, but now is becoming increasingly present: augmented reality (AR), virtual reality (VR) and metaverse.

    For those who confuse the terms, let's go:

    Augmented Reality: incorporates digital elements into the real world, enriching the physical environment with digital elements.Ex: Pokemon GO.
    5 Virtual Reality: creates entirely virtual environments, allowing a total immersion of the user in a digital world apart.
    ''Metaversus: gives the user the impression of experiencing the real world in a digital environment.In short, it is a virtual world that looks a lot like the physical world.

    And when we look at these new technologies from the perspective of marketing, we are no longer talking only about omnichannel or multichannel marketing, we are talking about metamarketing:

    Multi-channel marketing: is the strategy in which the company uses multiple channels to promote its products and services, and there may be a mix of traditional and digital media. But here, each media is usually used independently, with different messages and objectives.
    ''Onichannel marketing: is a more integrated approach in which the company creates for the customer a fluid experience through all channels, traditional and digital.
    Metamarketing: seeks to create a fully immersive customer journey. This includes delivering digital experiences in physical spaces and real-life experiences in virtual environments 2 REALising the ultimate convergence between the physical and digital domains.

    There are great possibilities and, in the book, the three layers of Metamarketing are addressed:

    : including internet of things, artificial intelligence, space computing, AR, VR and Blockchain.
    ''Ambientes: including Extended Reality and Metaverse.
    : including Multisensory Marketing, Space Marketing and Metaverse Marketing.

    They also address the rise of digital natives (the Z and Alpha generations) and the future of customer experience.

  27. Diego machado (verified owner) –

    5.0 Out of 5 stars Indico

    Excellent book, talks about new trends, how the market should update itself.

  28. Larissa and Ruan (verified owner) –

    5.0 Out of 5 stars MARKETING 6.0

    Wonderful book, of great understanding, of a rich content.Awaiting the opportunity to complete my collection.
    Super fast delivery.

  29. Dear Fernando (verified owner) –

    5.0 Out of 5 stars Very current!

    I'm really enjoying the book. Still in progress but it's "a full course"

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