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Aspects of multichannel and omnichannel operations

(1 customer review)

Original price was: R$ 111,00.Current price is: R$ 36,37.

Imagine the following situation: you are in a store, you are attracted to a product, you examine the features and, finally, you decide not to buy it. Later, when you get home, you regret not having purchased the product, but remember that that store in which you were has an online sales application.Easy, is not it? From the comfort of your home, you buy that product that has already had the pleasure of “ver with the hands” and can still receive it without leaving home. This consumer experience can only be experienced in companies that act on several platforms (multichanalize), which can be a virtual purchase or can be a medium.

Brand: by Lais Ribeiro (Autor), Dayanna dos Santos Costa Maciel (Autor)

3 in stock

SKU: 655517367X Categories: , , Brand:

Description

Product details

  • Publisher: InterSaberes
  • Date of publication: 28 February 2022
  • Edition: 1a
  • Language: Portuguese
  • Number of pages : 266 pages
  • ISBN-10:655517367X
  • ISBN-13:978-6555173673
  • Product weight: 300g
  • Dimensions: 14 x 1.4 x 21 cm
  • Top Sellers Ranking: No 483,474 in Books (Meet the Top 100 in Books category) No 316 in Web Marketing No 1,221 in Marketing No 9,004 in Management and Leadership
  • 316 In Web Marketing
  • 1,221 in Marketing
  • 9,004 in Management and Leadership
  • Customer ratings: 5.0 5.0 out of 5 stars (4)
Prices in BRL

Additional information

Brand

by Lais Ribeiro (Autor), Dayanna dos Santos Costa Maciel (Autor)

1 review for Aspectos de operações multicanais e omnichannel

  1. Amazon Customer's (verified owner) '''

    5.0 Out of 5 stars Arrived very fast.

    A book that addresses knowledge from the basics to the intermediate helps a lot in the area of knowledge.

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