Top 15: unprecedented HypeAuditor ranking reveals the most mentioned brands by influencers in Brazil

An unprecedented survey reveals which were the 15 most mentioned Brazilian brands by influencers in the country in the last year. The study, conducted by HypeAuditor, mapped all mentions (organic and sponsored) made by thousands of content creators between July 2024 and July 2025 on the social network Instagram. 

The analysis gathers data such as the brands with the highest volume of mentions (in number of posts), the amount of unique influencers who cited each brand, the total number of interactions of users & adding likes and comments SO and the estimated advertising equivalence generated by these mentions.

The HypeAuditor Top 15 reveals a predominance of beauty and cosmetics (6 brands), fashion and apparel retail (4 brands) and multi-sector e-commerce platforms (2 brands) The material offers a valuable overview of the brand presence in the influence ecosystem in Brazil and how influencers help consolidate and maintain the relevance and reputation of certain brands in consumer perception.

DATA INTELLIGENCE

HypeAuditor is an influencer marketing analytics and management platform that acts at every stage to optimize digital campaigns, including creator discovery, campaign management, and analytics and reporting for brands and agencies worldwide. With one of the most advanced systems on the market for fraud detection, from the use of AI and machine learning to detect behavior patterns, the platform also has a base of more than 200 million influencers on the largest social networks, including Instagram, TikTok, X, YouTube and Twitch. 

RANKING HIGHLIGHTS

Among the highlights of the study, a Growth Supplements leads the ranking of mentions, with more than 47 Thousand posts, made by about 7.9 Thousand influencers. In addition to volume, the high engagement is noteworthy: there were more than 297 Million likes e 4.2 Million comments. The figures reveal how brands in the health and wellness sector have found room to grow with digital influence strategies.

A Shein Brazil, secondly, it also impresses when gathering the more influencers (about 8.8 thousand) and maintain a robust engagement, with about 2.9 Million comments and more than 102 Million likes. Already a Netflix Brazil in the fourth position shows that entertainment brands also know how to use the power of influence: even with fewer mentions than leaders, the brand stands out for engagement above 1.2 Million comments, it reflects the emotional connection with the audience.

The sector of beauty & cosmetics it also stands out in the Top 15, with brands such as Volia Cosmetics, The Apothecary, Impala World e Natura. The recurrence of these companies reinforces the role of content creators as catalysts of consumer trends in the self-care segment.

Already in retail and fashion, brands such as Adidas Brazil, Renner and itself Shein the strategy seems to be the investment in lasting partnerships with influencers, promoting multiple contents over time, which contributes to reinforce brand recall and generate a relevant accumulated advertising impact.

“In addition to offering an overview of the most mentioned brands, the study reveals that consistency and strategic choice of influencers have more weight than simply betting on large volumes of one-off campaigns. Creators with a history of good performance and alignment with brand values are prioritized for recurring collaborations, increasing communication efficiency.”, says Maria Marques, Marketing Manager for Latin America at HypeAuditor.

Top 15 of the most mentioned Brazilian brands by influencers on Instagram (Click here to access all HypeAuditor ranking data)

1. Growth Supplements (Health / Supplements)
2. Shein Brazil (Retail / Fashion & Apparel)
3. Volia Cosmetics (Beauty/Cosmetics)
4. Netflix Brazil (Entertainment)
5. The Apothecary (Beauty/Cosmetics)
6. Impala World (Beauty/Cosmetics)
7. Adidas Brazil (Retail / Fashion & Apparel)
8. Shopee Brazil (Retail/Multi-sector e-commerce)
9. Natura (Beauty/Cosmetics)
10. Renner (Retail / Fashion & Apparel)
11. Risque (Beauty/Cosmetics)
12. Ruby Rose Brazil (Beauty/Cosmetics)
13. C&A Brazil (Retail / Fashion & Apparel)
14. Cocoa Show (Food)
15. Mercado Livre (Retail/Multi-sector e-commerce)