VTEX puts artificial intelligence at the center of e-commerce and heralds new era of digital commerce

VTEX (NYSE: VTEX), a leading global digital commerce solutions company, announces a new phase for digital retail by redesigning its platform integrating artificial intelligence on all its fronts, from operation to customer experience and revenue generation. The evolution was presented during VTEX DAY, as part of VTEX Vision 2026, the main moment of the year when the company reveals its vision of the future.

More than launching new solutions, VTEX repositions the role of technology in commerce: artificial intelligence is no longer an additional layer and becomes the basis of the entire operation of brands and retailers.In practice, this means a structural change from a model centered on manual tasks, to a management oriented to results, strategy and growth.

During the event, the company presented an integrated portfolio that reorganizes the functioning of digital commerce from three fronts: the VTEX Commerce Platform (trade management), the VTEX CX Platform (customer experience), and the VTEX Ads Platform (monetization). The solutions act in an orchestrated way to simplify complex operations, increase the productivity of the teams involved and generate direct impact on revenue and margin.

“Atificial intelligence is no longer just a tool and has become the heart of the” operation, says Geraldo Thomaz, founder and co-CEO of VTEX.“Our goal is that every interaction, every decision and every flow is automatically optimized, freeing teams for strategic activities and offering a more agile and personalized experience for the” client, he adds.

In the operational field, VTEX AI Workspace, the first native commerce operating system in AI, redefines the way companies manage e-commerce. The platform starts to operate in a conversational way, incorporating a layer of autonomous and specialized agents (in catalog, promotions, search and operations , allowing decisions and analyzes to be made in natural language, while AI agents perform tasks, identify opportunities proactively, implement optimizations and automate flows 5 connecting operation and strategy in real time.
 

In the customer experience, the VTEX CX Platform marks a break with traditional customer service models. Instead of isolated chatbots, the solution uses multiple AI agents that act independently and coordinated throughout the journey, from discovery to purchase and after-sales. As the main delivery of innovation, the new interactive webchat transforms the agent into a proactive consultant, with real-time context awareness, able to interpret the pages browsed, adapt their approach and interact directly with the experience. These agents understand the intention, support purchase decisions and solve demands autonomously, in addition to actively drive the consumer through the funnel, with efficient text and visualized interactions (modal and personalized interactions of the impact).

This advance connects directly to the broader movement led by VTEX in the field of agentic commerce. During VTEX Day, the company announced the support for the Universal Commerce Protocol (UCP) and a partnership with Google, which enables sales via Gemini and Google AI Mode. In this new paradigm, artificial intelligence assistants stop just supporting navigation and start to execute purchases autonomously on behalf of consumers, transforming the journey, which previously began in websites or applications, into an experience that can start and conclude within a single conversational interaction.

In monetization, VTEX Ads Platform expands the role of e-commerce as a revenue channel, allowing retailers to transform their digital environments into media assets, with new sources of revenue and increased margins. The solution is not limited to VTEX-based retailers.With the use of AI, the advertiser receives support for defining media plans, investment allocation, creative generation and automatic performance optimizations.

Instead of manual and fragmented processes, the user now has an AI agent that interprets briefings, structures campaigns, supports creative creation and adjustment, validations and continuous optimization, creating a simpler, faster and more efficient end-to-end flow.

This new architecture reinforces VTEX's end-to-end performance in digital commerce, connecting customer experience, operational efficiency and increased margins.With applied artificial intelligence, the company drives efficiency, revenue and value generation in a coordinated manner.

“With VTEX Vision 2026, we are transforming artificial intelligence into tangible results, empowering companies to convert operational complexity into competitive advantage and measurable growth.The next generation of commerce will be defined by those who can unite strategy, execution and AI across the journey, and we are leading this”, says Mariano Gomide de Faria, founder and Co-CEO of VTEX.

With a single infrastructure that integrates B2B and B2C digital operations, customer experience and retail media, VTEX reinforces its positioning as a platform that not only accompanies, but redefines the way digital commerce is operated, now with artificial intelligence at the center of everything.