Amazon is the Newest Official Sponsor of Brazilian Football Teams  

Amazon is the newest official sponsor of the Brazilian Football Teams. The two-year agreement covers all categories male, female and grassroots AND marks a historic moment in the company's trajectory in Brazil.This sponsorship represents another chapter of Amazon's long-term commitment to the country and reinforces the strategy of connecting more and more with the culture and passions of Brazilians.

Football is the greatest sporting passion in Brazil. With this sponsorship, Amazon is positioned alongside millions of fans who live and vibrate for the national team, connecting with them at all important moments: whether to prepare the house and receive friends, find products that demonstrate support to the team or cheer with all the emotion.

“Being alongside the Brazilian national teams means being part of something that goes beyond sport (IT is about connection, emotion and experiences that unite people. Brazilians have a unique relationship with football. We are together with fans to help them make the most of these special moments, whether finding the ideal products to celebrate or watching the games with everything they need”, says Juliana Sztrajtman, president of Amazon Brazil.

For the Brazilian Football Confederation (CBF), the arrival of Amazon represents the union between tradition and innovation, further strengthening the brand of Brazilian national teams on and off the field.

“Amazon's entry as sponsor of the Brazilian national teams reinforces the union between tradition and technology. The company brings a unique capacity for innovation and a capillarity that reaches millions of Brazilians in all corners of the country.This force further expands the connection of the national team with its fans.We are very pleased with this partnership, which will certainly raise the experience of fans on and off the field”, says Samir Xaud, president of CBF.

The partnership will already be active during the FIFA World Cup 2026, where the Brazilian Men's Team will seek its sixth world title. The initiative is also particularly significant, as it includes support for the Brazilian Women's Team during the FIFA World Cup 2027, which will be based here in Brazil. Since 2025, Amazon is proud to support women's football, contributing to the visibility and growth of the sport in the country.

Amazon and Football: A Growing Connection

This initiative comes to further strengthen the connection of Amazon with football and with the Brazilian. Since 2022, the company has significantly expanded its presence in the sport, entering into the sponsorship of the broadcast of the largest open TV station in the country. In Brazil, Prime Video 2 the streaming service included in the subscription Amazon Prime & holds the broadcasting rights of the Brazilian Championship and the Brazilian Cup, in addition to producing original series and documentaries about the sport. Amazon has also invested in women's football, promoting greater visibility for athletes and competitions During the broadcasts of the Brazilian Championship on Prime Video, offers are displayed via QR Codes in strategic moments (with replays of emotional products connecting the fans to the goal.

The sponsorship of the Brazilian national teams reinforces Amazon's presence in the moments that matter most to Brazilian fans, consolidating the company as a fundamental part of the experience of cheering.