How to recover sales in e-commerce?Study shows that 80% of consumers abandon carts

In Brazilian e-commerce, losing a sale at the last click remains one of the biggest challenges for digital entrepreneurs. An unprecedented study by Opinion Box shows that almost 80% of consumers have a habit of giving up the purchase at the end, and 14% do it often. This behavior reveals the size of the opportunity for retailers who invest in sales recovery strategies.

From January to July 2025, Loja Integrada, a platform specialized in solutions for digital commerce, helped its partners recover R$ 28.4 million in sales that would be lost. The result represents a growth of 18.7% in effectiveness compared to the previous six months (july to December 2024), when R$ 23.9 million were reversed, but among the abandoned orders in the platform ecosystem, 80% were recovered by the abandoned customer functionality. Another 18,9% came from the abandoned product automation action, 1 came from the product action was canceled, but no sales.

Recovery strategies: technology in favor of the shopkeeper

From the insights of the study, the Integrated Store recommends the combined use of resources that act directly on the consumer journey. Among them are:

• Automated reminder emails, which remind the customer about the item left in the cart;

• Push notifications, which resume real-time purchase intent;

• Strategic discount coupons, which encourage the completion of the transaction.

In addition to these practices aimed at sales recovery, the platform already provides a series of AI agents that facilitate the operation, such as data assistant, promotion creator, product registration, price adjustment and inventory analyst. The portfolio was recently expanded with the launch of Komea, network of AI agents that helps the entrepreneur automate sales processes, suggest promotions and track store performance in a personalized way. The expectation is that soon, this intelligence would also act directly in sales recovery, turning dropouts into loyalty opportunities.“We can relieve the overload of small and medium store owners, allowing them to focus on entrepreneurial growth before Bacmo, recover sales.