Digitail Conference 2026 debates the strategic use of AI and the new role of digital retail in Brazil

Digital transformation is no longer a trend to consolidate itself as a central business engine. It is in this scenario that Gouvea Experience promotes, on June 16, the Digitail Conference 2026 which will have as its theme “IA as a Business Ecosystem with Proven Results” At the meeting, executives from large companies in the country will discuss how artificial intelligence is redefining strategies, transforming consumption, changing operations, competitiveness and consumer relations.

With an intense agenda throughout the day, Digitail proposes a practical and applied vision of AI, addressing from internal productivity to new forms of engagement and conversion in the omnichannel environment.

Among the highlights of the program is the panel on the omniconsumer and how artificial intelligence has redefined expectations and shopping experiences. The discussion, mediated by Marcos Gouvea, Founder and General Director of Gouvea Ecosystem, will bring reflections on customization at scale, operational efficiency and the impacts of technological changes on the relationship between companies, consumers and employees.

Another central point will be the debate on proprietary data as a competitive differential, moderated by Eduardo Yamashita, CEO of Gouvea Intelligence, and participation of Carolina Lantaller, director of trade marketing at Unilever. Already the panel on “Agentic Commerce” will count on moderation by Roberto Wajnsztok, Managing Partner of Gouvea Consulting, and participation of Livia Masiero, Executive Director of E-commerce of Boticario Group and Sergio Ferraz, Director of E-commerce at Leroy Merlin.

The panel on competitiveness will bring together Alan Barsi, Vice President of Operational Excellence and Customer of MadeiraMadeira, and Eduardo Sa, Supply Chain Director of Natura, to discuss operational efficiency and value delivery. Following, Graciela Kumruian, CEO of Netshoes, will address the integration between the physical and the digital.

The panel on omnichannel marketing guided by artificial intelligence will feature Igor Cardoso, Head of Branding at Keetam and Jose Caporrino, Head of Creation at Chilli Beans.The discussion on the human factor and leadership will be led by Caio Nalini Director of People Management at Magazine Luiza, which will bring a perspective on organizational culture in times of accelerated transformation.

The program also includes case presentations, networking moments and a closing lecture, reinforcing the Digitail Conference's goal of connecting theory and practice, trends and concrete results.

Curated around applicability and value creation, Digitail 2026 is one of the main forums for discussing the future of retail and digital business in Brazil, bringing together decision-makers who are at the forefront of industry transformation.