iFood announces partnership with btr varese to expand expertise in Brazilian retail

iFood, a Brazilian technology company, announces a partnership with btr varese to expand the generation of knowledge and expertise in Brazilian retail to replicate best practices to the platform's thousands of partners, who see iFood as a way to grow their businesses. One of the main counterparts of the partnership begins with the curation of the Retail stage at iFood Move 2026, the first edition of the event to feature an exclusive program for entrepreneurs in restaurants, markets, wholesalers and pharmacies. Considered the largest meeting for restaurants, retail and convenience in Latin America, iFood Move is expected to bring together more than 12 thousand participants between the 16th and 17th of September at São Paulo Expo.

At iFood Move 2026, btr Varese will be a partner with iFood in building the Varejo Stage programming. The curation of the two-day event includes the appointment of experts, executives and leaders for debates on trends, new business models, consumer behavior, operational efficiency and paths to the future of the retail sector in Brazil. btr varese combines expertise in retail development with the strength of iFood in connecting business, technology and consumption. The journey also includes a Business Area dedicated to the ecosystem, with players, innovative solutions and networking opportunities.

“iFood Move 2026 marks another step in our journey of creating a robust ecosystem that boosts all sizes of business. Now with the curation of btr varese on the Varejo Stage we are able to elevate the event's content agenda, adding all the expertise and intelligence that the consultancy has for the different sectors of entrepreneurs, such as market and wholesale, petshop and pharmacy”, says Beatriz Pentagna, B2B Marketing Director at iFood.

The partnership with btr varese also connects iFood to the retail knowledge and business ecosystem: the company will be the new sponsor of the Brazilian Retail TOP 300 Ranking, promoted by IRTT — Instituto Retail Think Tank Brasil. The ranking brings together the largest and most relevant companies in national retail and has ten years of consolidated methodology. “By sponsoring the TOP 300 Ranking, we are getting closer to a recognized reference in research on Brazilian retail — reinforcing our purpose of connecting technology, consumption and the growth of our partners”, concludes the executive.

“It is a privilege to be able to strengthen the partnership between btr varese and IRTT – Instituto Retail Think Tank with iFood. We will collaborate so that Move is consolidated as an event with relevant retail content. And we will continue to expand the reach of IRTT studies, to contribute to a better understanding of Brazilian retail”, says Alberto Sorrentino, co-founder of btr varese.

“iFood Move’s Retail Stage was born at the right time: Brazilian retail is experiencing a transformation accelerated by digitalization, and bringing categories as a market.

Acceleration of the marketplace boosts retail's protagonism in iFood Move

The creation of the Varejo Stage follows the evolution of iFood's own business. In the last fiscal year (April 2025 to March 2026), the company's marketplace in the Market, Pharmacy and other non-food verticals recorded growth of approximately 50%, reinforcing the advancement of iFood's multicategory strategy. The results were released by the company in June this year. This performance consolidates retail as one of the company's main growth avenues and explains why, for the first time, the segment will have a dedicated stage within iFood Move.