Shopee e Flamengo lançam segunda camisa exclusiva após recorde de vendas na plataforma

A Shopee and the Flamengo Regatas Club they announce another product in partnership, the new Flamengo & Shopee Shirt 2026. After the success of the commemorative line of 130 years, which has surpassed thousands of units sold and became the best-selling red-black item in Shopee, the brands launch, on April 16, another shirt for the fan, with exclusive sale in the marketplace.

In the wake of the collaborations between brands, the initiative connects the magnitude of the largest crowd in the world to the reach and innovation of an e-commerce accessed monthly by more than a third of the Brazilian population, with the piece available in the promotional price of launch by R$ 99.89, with coupon or R$ 92.40 for payments via Pix.

The new shirt brings as a differential a licensed item of high quality at a cost accessible to the fan, with the proposal to offer products increasingly aligned with the expectations of the crowd. The piece is also inspired by a historic milestone of the club, becoming the first Brazilian to win the quadruple championship of the main tournament in America in November 2025. This feat is represented by the four stars on the back of the shirt, accompanied by the years of achievements (1981, 2019, 2022 and 2025), adding symbolic value and reinforcing the identity of the collection.

“The partnership between Shopee and Flamengo has been built consistently and already demonstrates, in practice, how e-commerce can bring fans closer to their clubs. The results observed in recent campaigns reinforce the potential of initiatives that unite convenience, access and relevant experiences within the” platform, he says Felipe Piringer, marketing director at Shopee.

The launch highlights the positive moment when integrating into an ecosystem that values national reach and a complete experience for the fan, from the first contact to the completion of the purchase. This movement is also reflected in the behavior of the public: the searches for the term “Flamengo” grew 30% on the platform after the start of sponsorship.

Partnership History

The numbers of the activations of 2025 also prove this advance. In the campaign of the double date 2.2, with coupons stamped on the shirts of the players, more than 220 Thousand coupons were redeemed. Already in the 1 year promotion of Free Shopee signed by Flamengo, held in December, were 42 Thousand coupons redeemed, reinforcing the high level of engagement of the fans with digital initiatives.

In addition, the 2025 data show the strength of Flamengo's national presence within the platform. Rio de Janeiro leads the ranking of states with the highest volume of sales and purchases of club items, followed by Minas Gerais and Sao Paulo. Following, appear Espirito Santo and Santa Catarina, showing that the interest of red-black fans for team products is also present in different regions of the country.

“The numbers speak for themselves and show the potential of the partnership between Flamengo and Shopee. The launch of this exclusive shirt makes it clear where our focus is: listen and meet the red-black fan who is spread throughout Brazil with the support of strategic partners.”, says Marcos Senna, Flamengo commercial director.

The union between Shopee and Flamengo symbolizes a scenario in which technology, engagement and passion for football go together to drive more modern, accessible and connected solutions to public behavior.

Serviço 

Product: Flamengo & Shopee Shirt 2026
Release date: 16 April
Price: R$ 99.89 (with Pix coupon: R$ 92.40)
Where to buy: Link