Mercado Libre tau sau npe rau cov ntaub ntawv keeb kwm tshiab rau hnub tim 11.11, uas ua rau nws tus kheej ruaj khov ua hnub muag khoom loj tshaj plaws hauv keeb kwm ntawm lub tuam txhab. Kev muag khoom tau dhau qhov kev ua tau zoo ntawm Black Friday 2024 ntawm lub platform, uas qhia txog qhov kev nrawm ntawm kev siv digital ntawm kev siv thiab lub zog ntawm Mercado Libre lub ecosystem hauv lub tebchaws.
Qhov ntim ntawm kev mus saib lub khw muag khoom tau nce 56% piv rau tib hnub ntawd xyoo tas los, tsav los ntawm kev sib sau ua ke ntawm ob hnub hauv daim ntawv qhia hnub muag khoom Brazilian. Cov pawg uas loj hlob tshaj plaws rau hnub ntawd yog Zam & Kev Zoo Nkauj, Tshuab, thiab Tsev & Kho Kom Zoo Nkauj. Thiab ntawm cov khoom uas cov neeg Brazilian tshawb nrhiav ntau tshaj plaws nag hmo yog: tsob ntoo Christmas, lub tshuab kib cua, khau khiab, xov tooj ntawm tes, thiab kev ua si video.
Raws li Cesar Hiraoka, Tus Thawj Coj Kev Lag Luam Qib Siab ntawm Mercado Livre, qhov tshwm sim yog qhia txog lub peev xwm ntawm kev muag khoom digital thaum kawg ntawm lub xyoo: "Lub 11.11 [11.11 kev muag khoom] txhawb nqa kev koom tes thiab kev ntseeg siab ntawm cov neeg Brazilian hauv peb lub platform. Peb tau rhuav tshem cov ntaub ntawv keeb kwm rau kev muag khoom hauv ib hnub, thiab qhov no qhia peb tias cov neeg siv khoom paub ntau ntxiv txog cov cib fim thiab cov txiaj ntsig uas Mercado Livre muab."
Txawm hais tias muaj lub hom phiaj tshiab los xij, tus thawj coj hais tias Black Friday tseem yog lub tuam txhab qhov kev tshaj tawm tseem ceeb thiab xav tias yuav muaj txiaj ntsig zoo tshaj plaws hauv xyoo 2025. "Peb tab tom nqis peev R $ 100 lab hauv daim coupon hnub Black Friday no, nce 150% piv rau xyoo tas los. Tsis tas li ntawd, peb yuav muab 24 qhov them tsis muaj paj laum nrog daim npav Mercado Pago thiab xa khoom dawb rau cov xaj tshaj R $ 19. Nws yuav yog Black Friday keeb kwm, nrog rau ntau dua luv nqi, yooj yim, thiab xa khoom sai thoob plaws lub tebchaws. "
Qhov kev ua tau zoo ntawm 11.11 kuj qhia txog tus cwj pwm ntawm cov neeg siv khoom uas tau txheeb xyuas hauv daim ntawv ntsuam xyuas "Consumer Panorama", uas suav nrog ntau dua 42,000 tus neeg teb thiab tau ua los ntawm Mercado Libre thiab Mercado Pago. Raws li kev tshawb fawb, 81% ntawm cov neeg Brazilian npaj lawv cov kev yuav khoom ua ntej, thiab 76% xav tias kev siv daim coupon yog qhov tseem ceeb thaum ua kev yuav khoom - cov ntaub ntawv uas txhawb nqa lub luag haujlwm ntawm cov kev muab thiab kev yooj yim hauv kev paub ntawm cov neeg siv khoom thaum lub caij tshaj tawm.
