Kev yuav khoom noj khoom haus hauv online tsis yog ib qho tshwj xeeb hauv Brazil lawm. Raws li kev tshawb fawb "Daim Ntawv Qhia Kev Tshawb Fawb hauv Brazil 2026," los ntawm Optimiza Marketing, 36% ntawm cov neeg siv khoom tau ua tsawg kawg ib qho kev yuav khoom hauv pawg khoom noj khoom haus thiab khw muag khoom loj hauv peb lub hlis dhau los. Tus cwj pwm no muaj zog dua ntawm Generation Y, cov neeg siv khoom hnub nyoog 30 txog 44, ntawm cov neeg no tus nqi nce mus txog 39%, pawg hnub nyoog loj tshaj plaws hauv pawg.
Cov ntaub ntawv no haum rau hauv daim duab dav dua ntawm Daim Ntawv Qhia Kev Tshawb Fawb ntawm cov pawg kev siv online, uas kuj qhia txog 30% ntawm kev yuav khoom hauv cov khoom siv hluav taws xob, xov tooj ntawm tes thiab khoos phis tawj, nrog rau cov txiv neej (36%) thiab Generation X (34%) ntau dua, thiab 24% ntawm kev yuav khoom hauv tsev, rooj tog thiab kho kom zoo nkauj, ib pawg uas cov poj niam kuj ua tus thawj coj, nrog 27%.
Vim li cas tiam neeg Y thiaj yuav khoom noj ntau dua hauv online?
Ib qho lus piav qhia zoo rau Generation Y txoj kev ua thawj coj hauv qeb kev ua lag luam yog nyob rau hauv cov qauv kev ua neej ntawm pawg hnub nyoog no hauv Brazil hauv xyoo 2026. Cov neeg siv khoom no nyob rau hauv theem ntawm tsev neeg thiab kev teeb tsa kev ua haujlwm ntau dua, nrog rau lub sijhawm nruj thiab kev txaus siab them nyiaj ntau dua rau kev yooj yim, uas ua rau kev xa khoom noj hauv tsev txuag sijhawm ncaj qha, tsis yog tsuas yog kev xaiv tus nqi xwb.
Lub khw muag khoom hauv online tseem me dua li kev zam thiab kev zoo nkauj, tab sis nws tab tom loj hlob hauv kev cuam tshuam tseem ceeb
Txawm hais tias qeb duas qis dua pawg xws li zam (56%) thiab kev zoo nkauj (46%) hauv cov nqe lus ntawm cov neeg siv khoom uas tau yuav tsawg kawg ib zaug, kev ua lag luam thiab kev lag luam hauv khw muag khoom muaj tus cwj pwm uas tsis muaj ob pawg dhau los muaj tib yam: rov ua dua. Kev yuav khoom noj khoom haus feem ntau rov ua dua txhua lub lim tiam lossis ob lub lim tiam, ua rau pawg no muaj txiaj ntsig tshwj xeeb rau kev tsim cov cwj pwm yuav khoom rov ua dua hauv ib lub app lossis platform, tsis zoo li pawg uas tsis tshua muaj kev yuav khoom, xws li zam lossis khoom siv hluav taws xob.
Rau cov khw muag khoom loj thiab cov apps xa khoom, cov ntaub ntawv no yog qhov tseem ceeb hauv ob txoj kev. Ua ntej, vim nws qhia tau tias cov neeg tuaj saib uas muaj nqis tshaj plaws rau kev tau txais cov cwj pwm rov ua dua, Generation Y, twb qhib siab yuav khoom noj online ntau dua li qhov nruab nrab hauv tebchaws. Qhov thib ob, vim tias qhov kev yuav khoom rov ua dua no yog hom kev coj cwj pwm uas, thaum ntes tau, feem ntau yuav tiv taus kev tsiv mus rau cov neeg sib tw, muab tias qhov kev paub xa khoom thiab kev ntseeg siab rau lub platform tseem sib xws dhau sijhawm.
