Tsuas yog ob peb hnub xwb, teeb tsa lub khw muag khoom tshiab, sib xyaw cov khoom muag hauv lub cev thiab hauv online, cob qhia cov neeg ua haujlwm txog lub kaw lus tshiab, thiab xyuas kom muaj kev pabcuam sai thaum muaj neeg coob coob tuaj koom. Qhov no yog qhov teeb meem uas cov hom lag luam uas vam khom cov khw muag khoom pop-up, cov khw muag khoom ib ntus, thiab cov khw muag khoom xav tau ntsib ua ib txoj hauv kev rau cov neeg siv khoom koom nrog.
FILA nrhiav tau ib txoj kev daws teeb meem no ntawm Rio Open 2026. Thaum lub sijhawm cuaj hnub ntawm kev sib tw, lub hom lag luam tau ua haujlwm nws lub khw muag khoom raug cai ntawm qhov kev tshwm sim nrog 100% huab-raws li kev tswj hwm system - Myrp Enterprise - uas tso cai rau nws qhib cov nyiaj sau npe, tswj cov khoom muag, thiab sau cov muag khoom hauv lub sijhawm tiag tiag yam tsis tau teeb tsa software rau ntawm cov tshuab. Nws tsuas yog xav tau kev nkag mus rau hauv internet.
Sib dhos sai sai yam tsis tas yuav tswj hwm
Qhov zoo tshaj plaws ntawm cov txheej txheem huab rau kev ua haujlwm ib ntus yog qhov tsis muaj cov khoom siv hnyav. Tsis tas yuav muaj cov servers hauv zos, kev teeb tsa nyuaj, lossis cov kws kho tshuab hauv tsev. FILA txoj haujlwm tau teeb tsa sai thiab ua haujlwm ruaj khov txawm tias thaum lub sijhawm sib tw ntau tshaj plaws, txo cov kab thiab ua kom kev pabcuam sai dua.
"Kev tuaj koom qhov kev tshwm sim no mus deb tshaj qhov pom tseeb: nws yog hais txog kev tsim kev sib raug zoo nrog cov neeg siv khoom thiab txhawb peb lub hwj chim hauv pawg," Adriana Negrão Magalhães David, Tus Thawj Coj ntawm Kev Lag Luam ntawm FILA Brazil hais.
Cov txiaj ntsig tau txhawb nqa lub tswv yim: cov khoom lag luam hauv cov poj niam ntu loj hlob 11% piv rau lub sijhawm tib yam hauv xyoo 2025, thaum cov txiv neej tso tawm ntau tshaj 25% kev loj hlob piv rau xyoo dhau los.
Txee tsis kawg: lub khw muag khoom muag yam uas nws tsis muaj hauv Tshuag
Ib qho teeb meem ntxiv rau cov khw muag khoom uas qhib rau pej xeem yog cov khoom muaj tsawg. Vim tias qhov chaw tsawg dua thiab cov khoom sib xyaw tsawg, nws yog ib qho uas cov neeg siv khoom feem ntau tsis pom cov khoom uas lawv tab tom nrhiav - thiab qhov kev muag khoom ploj mus.
Kev sib koom ua ke ntawm cov khoom siv lub cev thiab cov khoom siv digital ntawm Myrp Enterprise tau ua tiav nrog lub tswv yim ntawm "txee tsis kawg": cov neeg siv khoom uas nrhiav tsis tau ib yam khoom muaj nyob hauv lub khw Rio Open tuaj yeem yuav nws tam sim ntawd thiab xaiv kom xa mus rau lawv lub tsev.
Tiberio Cesar Valcanaia, tus thawj coj kev tshaj lij thiab kev lag luam ntawm Myrp, piav qhia tias qhov kev thov no yog raws nraim li ntawd: kom yooj yim rau kev ua haujlwm muag khoom hauv cov qauv ib ntus - cov khw muag khoom pop-up, cov khw muag khoom loj, thiab cov khw muag khoom tswv yim.
"Muaj ib qho kev daws teeb meem uas txuas lub khw muag khoom thiab cov channel digital niaj hnub no txhais tau tias muab kev paub txog kev yuav khoom zoo. Cov neeg siv khoom niaj hnub no tsis pom ciam teb ntawm yam uas yog online lossis tus kheej - lawv xav tau kev yooj yim, ceev, thiab pob tshab ntawm txhua qhov chaw sib cuag. Qhov no txhim kho qhov kev paub txog kev yuav khoom thiab txo qhov cuam tshuam hauv kev muag khoom, "nws hais.
FILA twb siv tus qauv no rau lwm yam kev pib ua ntxiv rau Rio Open, xws li FILA Marathon thiab House of Racer.
