Raws li Brazilian Association of Electronic Commerce (ABComm), Brazilian e-commerce tau tsim ntau dua R $ 224 billion hauv xyoo 2025, sib sau ua ib qho ntawm cov lag luam digital tseem ceeb tshaj plaws hauv Latin America. Tib lub sijhawm, National Confederation of Commerce of Goods, Services and Tourism (CNC) taw qhia tias cov neeg siv khoom Brazilian tau pib sib xyaw cov khoom siv lub cev thiab digital, txhawb nqa tus qauv omnichannel thiab ua rau kev thauj mus los zoo dua.
Hauv qhov xwm txheej no, kev loj hlob ntawm e-lag luam tau hloov pauv txoj saw hlau faib khoom, ua rau cov khoom mus deb ntxiv thiab cov kauj ruam ntawm lub Hoobkas thiab cov neeg siv khoom kawg. Qhov kev hloov pauv no kuj tau hloov pauv lub luag haujlwm ntawm kev ntim khoom. Yav dhau los tsom mus rau kev khaws cov khoom thiab nyiam cov neeg siv khoom ntawm qhov chaw muag khoom, kev ntim khoom tau los ua lub luag haujlwm tseem ceeb thoob plaws hauv txoj saw hlau logistics.
Kev ntim khoom tau dhau los ua ib feem ntawm kev xa khoom
Tau ntau xyoo lawm, feem ntau cov khoom lag luam tau ua raws li txoj kev yooj yim: lawv tawm hauv lub Hoobkas, raug xa mus rau cov chaw faib khoom, thiab tom qab ntawd muab faib ua pawg loj rau cov khw muag khoom loj, cov khw muag tshuaj, lossis cov khw muag khoom tshwj xeeb. Hauv tus qauv no, cov ntim khoom yuav tsum tiv taus kev sib sau ua ke thiab kev khaws cia ua ke.
Kev nce qib ntawm e-lag luam tau hloov pauv qhov kev xav no. Es tsis txhob mus ncaj qha rau qhov chaw muag khoom, ntau yam khoom hla dhau cov chaw faib khoom, cov tshuab xaiv xaj tsis siv neeg, cov tsheb hloov pauv, thiab cov haujlwm hu ua "kawg mais" ua ntej mus txog tus neeg siv khoom.
Lub Koom Haum Kev Thauj Mus Los Muaj Kev Nyab Xeeb Thoob Ntiaj Teb (ISTA), lub koom haum uas muaj lub luag haujlwm tsim cov txheej txheem kuaj thoob ntiaj teb rau kev thauj mus los, piav qhia tias qhov chaw faib khoom no ua rau cov khoom ntim khoom raug kev cuam tshuam los ntawm kev tuav, kev poob, kev co, kev nias, thiab lwm yam kev ntxhov siab. Qhov no xav tau cov kev daws teeb meem tshwj xeeb uas tau tsim los khaws cia kev ncaj ncees ntawm cov khoom thoob plaws hauv cov txheej txheem thauj mus los.
Raws li lub koom haum, cov ntim khoom uas siv rau kev lag luam hauv online ntsib teeb meem hnyav dua li cov uas siv rau kev faib khoom ib txwm muaj. Yog li ntawd, cov chaw tsim khoom tau pib nqis peev rau cov qauv tsim uas muaj peev xwm muab kev tiv thaiv zoo dua yam tsis tas siv cov khoom siv raw ntau dhau.
Kev lag luam nws tus kheej tab tom ua raws li qhov sib txawv no. Raws li Packster, ib lub tuam txhab tshwj xeeb hauv kev ntim khoom yooj ywm, cov ntim khoom niaj hnub no tau tsiv mus rau qhov tsuas yog muaj cov khoom thiab tam sim no ntxiv tus nqi rau lub hom, tiv thaiv cov ntsiab lus thoob plaws hauv kev ua haujlwm logistics, thiab pab txhawb rau kev paub ntawm cov neeg siv khoom.
Kev ruaj khov thiab kev ruaj khov yog sib koom ua ke
Txawm hais tias qhov teeb meem tseem ceeb tshaj plaws yog kev tsim cov ntim khoom ruaj khov, niaj hnub no qhov kev tsom mus rau kev nrhiav cov kev daws teeb meem uas sib npaug kev tiv thaiv, kev ua haujlwm zoo, thiab kev ruaj khov. Qhov kev hloov pauv no ua raws li cov lus pom zoo los ntawm cov koom haum thoob ntiaj teb, xws li Ellen MacArthur Foundation, tus thawj coj thoob ntiaj teb hauv kev lag luam ncig. Raws li lub koom haum, cov ntim khoom ntawm yav tom ntej yuav tsum siv cov khoom siv ntuj tsawg dua, pab txhawb kev rov ua dua tshiab, thiab txo cov khib nyiab yam tsis muaj kev cuam tshuam rau kev nyab xeeb ntawm cov khoom.
Hauv kev xyaum, qhov kev hloov pauv no xav tau cov qauv sib dua thiab ua haujlwm tau zoo dua. Ntxiv rau kev txo cov nqi thauj khoom, cov ntim khoom sib dua pab txo kev siv roj thiab cov pa roj av thaum thauj mus los.
Hauv qhov xwm txheej no, cov hnab ntim khoom sawv ntsug tau nce qib hauv cov ntu xws li khoom noj, tshuaj ntxiv, tshuaj pleev ib ce, cov khoom ntuj, thiab kev tu cev tus kheej. Hom ntawv sib xyaw ua ke cov yam ntxwv uas ua tau raws li qhov xav tau ntawm kev lag luam, kev xa khoom, thiab cov neeg siv khoom. Raws li Packster, hom ntim khoom no muaj kev tiv thaiv, ib qho kev thaiv tiv thaiv cov yam ntxwv sab nraud xws li av noo, oxygen, thiab lub teeb, nrog rau thaj chaw loj rau kev luam ntawv.
Kev tsim qauv tau dhau los ua ib qho cuab yeej engineering
Raws li kev tshawb fawb "Lub Neej Yav Tom Ntej ntawm E-commerce Packaging," cov tuam txhab lag luam tab tom nqis peev rau hauv kev tsim kho vaj tse los txo qhov kev puas tsuaj thaum lub sijhawm thauj mus los. Qhov no suav nrog kev tshawb fawb txog kev faib tawm ntawm kev cuam tshuam, kev txhawb nqa ntawm cov ntsiab lus tseem ceeb, tshem tawm cov chaw khoob hauv cov ntim khoom, thiab kev ua kom zoo dua ntawm kev sib sau ua ke thaum lub sijhawm khaws cia thiab tuav.
Yog li ntawd, kev hloov me me ntawm cov duab lossis tuab ntawm cov ntaub ntawv tuaj yeem txo qhov kev tawg, kev xa rov qab, thiab cov nqi xa rov qab.
Qhov kev txav no kuj qhib qhov chaw rau cov kev daws teeb meem uas tus kheej tau nce ntxiv. Raws li Packster piav qhia, kev ntim khoom uas tau kho kom haum tau tsis yog ib qho khoom siv zoo nkauj xwb thiab tau dhau los ua ib feem tseem ceeb ntawm txoj kev npaj ua lag luam. Kev luam ntawv digital tso cai rau kev tsim cov qauv sib txawv hauv cov ntawv luam me me, pab txhawb kev tshaj tawm, kev tshaj tawm khoom, thiab kev ua ub no raws caij nyoog yam tsis tas yuav muaj cov khoom ntim loj.
Kev qhib lub thawv tau dhau los ua ib feem ntawm qhov kev paub
Lwm qhov tshwm sim ntawm kev nthuav dav ntawm e-commerce yog qhov nce nqi ntawm qhov hu ua " unboxing." Hauv kev lag luam ib txwm muaj, kev txiav txim siab yuav khoom tshwm sim nyob rau pem hauv ntej ntawm lub txee. Txawm li cas los xij, hauv ib puag ncig digital, thawj qhov kev sib cuag ntawm tus neeg siv khoom thiab hom tsuas yog tshwm sim thaum cov khoom tuaj txog ntawm nws qhov chaw mus.
Qhov kev sib cuag thawj zaug no cuam tshuam ncaj qha rau kev pom zoo ntawm qhov zoo thiab kev ncaj ncees ntawm cov neeg siv khoom. Kev tshawb fawb los ntawm lub tuam txhab Asmeskas Dotcom Distribution qhia tau hais tias cov neeg siv khoom feem ntau pom zoo cov hom lag luam uas muab cov ntim khoom uas teeb tsa zoo, ruaj khov, thiab pom tseeb.
Yog li ntawd, kev nqis peev rau hauv kev ntim khoom kuj tau dhau los ua ib txoj hauv kev tsim kom muaj kev sib raug zoo. Packster nws tus kheej hais tias kev ntim khoom tuaj yeem txhawb nqa lub npe lag luam, txhim kho cov yam ntxwv ntawm cov khoom, thiab tsim kom muaj kev paub zoo txij thaum tau txais kev txiav txim.
Kev siv tshuab ua rau muaj kev ruaj ntseg thiab kev pom tseeb
Ntxiv rau kev nce qib hauv cov ntaub ntawv, kev ntim khoom tau pib siv cov yam ntxwv digital uas ua rau muaj kev nyab xeeb thiab kev taug qab ntawm cov khoom. Raws li GS1 Brazil, cov thev naus laus zis xws li QR codes thiab RFID tags tso cai rau kev txheeb xyuas txhua yam khoom thoob plaws hauv cov saw hlau logistics, pab txhawb kev tswj cov khoom muag, kev saib xyuas kev txav mus los, thiab kev lees paub cov khoom.
Hauv cov lag luam xws li khoom noj, tshuaj, thiab tshuaj pleev ib ce, cov khoom siv ntsuas kub thiab cov khoom siv tiv thaiv kev cuam tshuam kuj pab txheeb xyuas seb cov xwm txheej kev thauj mus los puas tau tswj hwm, raws li cov lus pom zoo los ntawm Anvisa (Brazilian Health Regulatory Agency) thiab cov koom haum thoob ntiaj teb uas tsom mus rau kev coj ua zoo ntawm kev faib khoom.
