Tau ntev lawm, qhov kev txhawj xeeb tseem ceeb ntawm kev ua lag luam e-commerce yog kev nce tus nqi hloov pauv. Kev txhim kho qhov ceev ntawm lub vev xaib, txo qhov tso tseg lub laub, thiab kev ua kom zoo dua qhov kev them nyiaj kuj tau dhau los ua qhov tseem ceeb. Tam sim no, ib qho kev sib tw tshiab tab tom tshwm sim: hloov cov neeg yuav khoom qee zaum mus rau cov neeg yuav khoom rov qab.
Thaum nws koom nrog E-commerce Brazil Forum 2026, Mariana Vicente, Tus Thawj Coj ntawm Kev Koom Tes ntawm BonifiQ, tau hais tias thev naus laus zis tseem yog qhov tseem ceeb hauv kev tsim cov thawj coj thiab kev muag khoom, tab sis nws tsis yog qhov sib txawv tseem ceeb lawm.
"Nws nyuaj heev rau kev koom tes nrog cov neeg siv khoom uas muaj kev paub tsis zoo ntawm lub platform qeeb. Kev ua tau zoo thiab qhov ceev ntawm lub platform cuam tshuam ncaj qha rau kev hloov pauv, tab sis lawv tsis yog qhov ua rau muaj kev ntseeg siab. Lub platform pab ua tiav kev muag khoom, thiab qhov ntawd muab cov laj thawj rau peb txuas ntxiv kev sib raug zoo.".
Ib qho piv txwv uas BonifiQ tau hais txog yog ib lub khw muag khoom hauv cov khoom siv hluav taws xob. Kwv yees li 90% ntawm nws cov nyiaj tau los yog los ntawm kev muag cov phau ntawv sau, ib yam khoom uas muaj tus nqi nruab nrab tseem ceeb tab sis lub voj voog hloov pauv ntev heev. Tsis txhob sim nce tus nqi nruab nrab ntxiv, lub tswv yim yog tsim kom muaj ib qho kev pab cuam khoom plig uas tsom mus rau cov khoom siv ntawm lub hom, ua rau muaj kev yuav khoom ntau zaus.
"Lub hom phiaj tsis yog kom txo tus nqi daim pib nruab nrab, tab sis kom txo qhov kev vam khom ntawm cov neeg siv khoom ib zaug xwb. Hauv qhov no, tus nqi daim pib nruab nrab rau cov neeg siv khoom no tau txo qis, tab sis peb tau tsim cov nyiaj txhawb siab rau cov neeg siv khoom kom rov qab los peb, plaub, lossis tsib zaug, ncaj qha ua rau tus neeg siv khoom LTV nce ntxiv."
Rau Mariana, hom tswv yim no sawv cev rau kev hloov pauv hauv kev xav hauv kev muag khoom hauv online. Tsis txhob ntsuas tsuas yog kev hloov pauv tam sim ntawd, cov tuam txhab tam sim no tab tom taug qab cov ntsuas cuam tshuam nrog kev sib raug zoo nrog cov neeg siv khoom dhau sijhawm.
Tus thawj coj hais tias qhov kev hloov pauv no kuj xav tau cov cuab yeej siv thev naus laus zis uas tau npaj los txhawb cov tswv yim tshiab.
"Kev ruaj khov tsis yog txhais tau tias tsuas yog khaws lub vev xaib online xwb. Nws tsim lub hauv paus rau kev sib koom ua ke cov thev naus laus zis, kho cov kev taug kev ntawm cov neeg siv, thiab siv cov kev pib loj hlob tshiab. Yog tsis muaj nws, txhua txoj kev npaj yuav txwv.".
Raws li Mariana qhov kev ntsuam xyuas, yav tom ntej ntawm e-lag luam yuav tsawg zuj zus los ntawm kev muag khoom ib leeg thiab ntau zuj zus los ntawm lub peev xwm ntawm cov hom lag luam los ua kom cov neeg siv khoom nquag, koom nrog, thiab rov ua dua. Yog li ntawd, kev ua siab ncaj rau cov neeg siv khoom tsis yog ib qho kev tshaj tawm thiab yuav ua lub luag haujlwm tseem ceeb hauv kev loj hlob ntawm kev ua haujlwm digital.
