BigDataCorp tau tshaj tawm tsab ntawv tshawb fawb thib 11 ntawm Brazilian E-Commerce Profile, qhia tias lub teb chaws e-commerce sector tau nkag mus, thawj zaug hauv nws cov keeb kwm, ib theem meej ntawm kev loj hlob thiab kev sib koom ua ke. Tom qab ncav cuag qhov siab tshaj plaws ntawm 2.24 lab lub khw muag khoom hauv online hauv xyoo 2024, tus lej tau poob rau 2.1 lab hauv xyoo 2026, ib qho kev txav mus los uas tsis tau muaj dua uas qhia txog kev hloov pauv hauv lub sector thiab qhia tias kev loj hlob tab tom hloov pauv ntawm ntau mus rau qhov zoo.
Hauv ob qhov kev ntsuas kawg, daim ntawv soj ntsuam tau sau tseg qhov kev poob qis hauv tag nrho cov kev lag luam, qee yam uas tsis tau tshwm sim txij li thaum pib ntawm cov keeb kwm xyoo 2014, qhia tau tias kev ua lag luam tab tom hloov kho tom qab ntau xyoo ntawm kev nthuav dav sai. Tus cwj pwm no qhia tau tias lub sector muaj kev xaiv ntau dua, kev tshaj lij ntau dua, thiab muaj kev thov ua haujlwm ntau dua rau cov khw muag khoom kom tseem ua haujlwm.
Qhov xwm txheej no qhia txog ib puag ncig uas muaj kev sib tw ntau dua, qhov twg cov haujlwm uas tau npaj zoo tshaj plaws hauv thev naus laus zis, kev lag luam, thiab kev tswj hwm tseem muaj sia nyob. Kev tshawb fawb qhia tau hais tias kev sib koom ua ke tsis yog kev thim rov qab, tab sis yog kev sib koom ua ke ntawm Brazilian digital ecosystem. "Thawj zaug, peb tab tom pom Brazilian e-commerce tsis loj hlob hauv qhov ntim ntawm cov khw muag khoom thiab pib hloov pauv hauv qhov zoo ntawm kev ua haujlwm. Qhov no qhia tau hais tias lub sector tau nkag mus rau theem ntawm kev loj hlob, "hais tias Thoran Rodrigues, CEO ntawm BigDataCorp.
Kev tsom mus rau thaj chaw thiab kev siv digital ntawm kev ua haujlwm hauv kaum xyoo dhau los
Hauv kaum xyoo, Brazilian e-commerce tau dhau los ua digital ntau dua, tsis tshua muaj kev vam khom rau cov khoom siv lub cev, thiab muaj ntau qhov chaw nyob. Xyoo 2016, 13.46% ntawm cov khw muag khoom hauv online kuj muaj lub khw muag khoom lub cev, thaum xyoo 2026 tus lej ntawd poob rau 6.34%, qhia tias qhov feem pua ntawm kev ua haujlwm digital nkaus xwb yuav luag ob npaug hauv kaum xyoo.
Tib lub sijhawm, qhov kev faib tawm ntawm cov khw muag khoom kuj tau hloov pauv ntau heev, nrog rau kev nce siab hauv cov xeev uas twb tau ua tus thawj coj hauv lub sector. São Paulo nthuav dav nws txoj kev coj noj coj ua thiab tam sim no sawv cev rau 57.86% ntawm tag nrho cov khw muag khoom hauv online hauv lub tebchaws, txhawb nqa nws qhov chaw tseem ceeb hauv kev lag luam hauv tebchaws. Minas Gerais tshwm sim nrog 6.32% thiab Rio de Janeiro nrog 6.05%, tswj hwm Southeast axis ua lub hauv paus tseem ceeb ntawm kev lag luam hauv online. Cov xeev yav qab teb kuj nce lawv txoj kev koom tes, nrog Paraná ncav cuag 5.06%, Rio Grande do Sul 4.37%, thiab Santa Catarina 4.03%. Sab nraum qhov axis no, Goiás (2.62%) thiab Bahia (1.97%) qhia txog qhov muaj feem cuam tshuam loj tshaj plaws, qhia tias kev loj hlob sab nraum cov chaw loj tshwm sim maj mam dua.
Kev hloov pauv ntawm tus nqi ntawm cov khoom muag
Cov ntaub ntawv ntawm cov khoom muag kuj qhia txog kev hloov pauv tseem ceeb hauv kaum xyoo dhau los, qhia tias Brazilian e-commerce tau sib sau ua ke ua ib txoj hauv kev tsom mus rau cov khoom lag luam qis, muaj kev lag luam siab.
Xyoo 2016, 75.99% ntawm cov khw muag khoom feem ntau muag cov khoom qis dua R$100, thaum xyoo 2026 tus lej no nce mus txog 78.88%, ua kom muaj qhov cwj pwm no ntxiv. Ntawm qhov tod tes, cov khw uas muaj cov khoom sib xyaw ua ke muaj cov khoom siab dua R$1,000 sawv cev rau 12% hauv xyoo 2016 thiab yuav txo qis mus rau 8.66% hauv xyoo 2026, qhia txog kev txo qis tseem ceeb. Cov ntaub ntawv no qhia tau tias, dhau sijhawm, kev lag luam hauv online tau txhawb nqa nws txoj kev tsom mus rau qhov ntim, rov tshwm sim, thiab cov nqi nkag tau yooj yim dua rau cov neeg siv khoom.
Qhov sib txawv kuj qhia tau tias lub tswv yim ntawm cov khw muag khoom tsom tsawg dua rau cov khoom muaj nqis siab rau ib chav thiab ntau dua rau kev yuav khoom ntau zaus. Kev hloov pauv keeb kwm txhawb nqa tias e-lag luam tau tshwj xeeb hauv cov pawg nrog kev hloov pauv ntau dua thiab tus nqi xaj nruab nrab qis dua. Qhov sib txawv no tseem ruaj khov txawm tias lub sector loj hlob thiab kev sib koom ua ke ntawm kev ua haujlwm.
Kev loj hlob ntawm kev siv cov khw muag khoom ua ib txoj kev muag khoom
Qhov muaj nyob rau hauv cov khw muag khoom kuj tau hloov pauv zoo kawg nkaus nyob rau xyoo tas los no, qhia tau tias cov khw muag khoom tau pib ua ntau yam kev muag khoom. Xyoo 2019, 96% ntawm cov khw muag khoom tsis tau siv ib qho kev lag luam ua ib txoj kev muag khoom, qhia tau tias qhov kev coj ua no tsis tau dav hauv lub lag luam.
Xyoo 2023, tus lej no poob qis mus rau 85.18%, qhia txog kev siv cov chaw muag khoom no ntau zuj zus. Feem pua ntawm cov khw muag khoom uas muaj nyob hauv ob lub khw muag khoom nce ntxiv los ntawm 0.43% xyoo 2019 mus rau 8.31% xyoo 2023, uas yog qhov nce ntxiv ntau heev hauv ob peb xyoos xwb. Lub caij no, cov khw muag khoom uas muaj nyob hauv ntau dua tsib lub khw muag khoom tau poob qis los ntawm qhov tsis muaj, ntawm 0.0038%, mus rau 2.31% hauv tib lub sijhawm.
Cov ntaub ntawv no qhia tau tias cov khw muag khoom tau tso tseg ua cov channel sib txuas thiab tau koom ua ke rau hauv txoj kev faib khoom ntawm kev ua haujlwm digital. Qhov kev txav mus los no qhia txog kev tshawb nrhiav ntau dua rau kev ncav cuag, kev sib txawv, thiab kev nthuav dav ntawm kev lag luam. Kev hloov pauv qhia tau hais tias Brazilian e-commerce tau dhau los ua ntau txoj hauv kev thiab tsawg dua nyob ntawm nws lub vev xaib.
Kev ua lag luam me thiab cov lag luam me me feem ntau yog cov lag luam me
Lub zog ntawm kev lag luam me me thiab me me tseem yog qhov tseem ceeb ntawm lub sector, txawm tias tom qab theem kev sib koom ua ke tau pom hauv kev ntsuas tsis ntev los no. Cov tuam txhab uas muaj cov nyiaj tau los txog li R $ 5 lab ib xyoos sawv cev rau 86% ntawm kev ua lag luam, qhia tias e-commerce tseem yog lub rooj vag tseem ceeb rau cov lag luam tshiab hauv Brazil.
Ntxiv mus, yuav luag 74% ntawm cov khw muag khoom tau txais tsawg dua 10,000 tus neeg tuaj xyuas ib hlis, ua kom muaj kev ua haujlwm me me, faib ua pawg. Cov lej no qhia tau tias, txawm tias muaj kev sib sau ua ke ntawm thaj chaw thiab txo qis tag nrho cov khw muag khoom, cov ntaub ntawv ntawm kev ua haujlwm tseem sib cais raws li cov neeg tuaj saib. Cov ntaub ntawv kuj qhia tau tias feem ntau ntawm kev ua lag luam yog tsim los ntawm cov khw muag khoom me me, nrog cov neeg tuaj saib tshwj xeeb thiab cov haujlwm tsom mus rau.
Tus cwj pwm no qhia tau tias Brazilian e-commerce tseem khaws nws lub hauv paus txhawb nqa los ntawm cov neeg ua lag luam me. Qhov xwm txheej no tseem sib xws thoob plaws hauv keeb kwm ntawm kev tshawb fawb.
Rov pib dua cov chaw nyob hauv zos thiab kev hloov pauv hauv cov khoom siv hauv paus
Cov txheej txheem thev naus laus zis kuj tseem hloov pauv ntau heev raws sijhawm, tshwj xeeb tshaj yog hais txog kev tuav lub vev xaib. Xyoo 2024, tsuas yog 14% ntawm cov khw muag khoom hauv online tau tuav ntawm cov servers nyob hauv Brazil, uas sawv cev rau qib qis tshaj plaws hauv cov koob tsis ntev los no.
Hauv kev ntsuas tom qab ntawd, tus lej no nce ntxiv dua, qhia txog kev rov pib siv cov khoom siv hauv tebchaws. Cov ntaub ntawv qhia tau tias qhov chaw nyob rov qab muaj feem cuam tshuam rau hauv txoj kev npaj ua haujlwm digital. Qhov kev hloov pauv no qhia tau tias lub ncauj lus tau dhau los ua qhov tseem ceeb dua nyob rau xyoo tas los no, tom qab kev loj hlob ntawm lub sector. Cov keeb kwm qhia tau tias tus cwj pwm no tsis tau pom nrog tib lub zog yav dhau los.
Qhov kev hloov pauv no tshwm sim ua ke nrog kev loj hlob ntawm cov khw muag khoom thiab cov khoom siv thev naus laus zis muaj nyob hauv lub tebchaws. Qhov ntsuas no tab tom dhau los ua ib feem ntawm qhov xwm txheej hloov pauv ntawm Brazilian e-commerce.
Kev nce ntawm video ua hom ntawv sib txuas lus tseem ceeb
Tus cwj pwm ntawm cov khw muag khoom hauv social media kuj tau hloov pauv ntau heev, qhia txog kev nce ntawm video ua hom ntawv sib txuas lus tseem ceeb. TikTok muaj nyob rau hauv 25% ntawm cov khw muag khoom, yuav luag khi nrog Instagram, uas tshwm sim hauv 27% ntawm lawv.
YouTube muaj nyob rau hauv ntau dua 30% ntawm cov vev xaib e-commerce, ua kom cov yeeb yaj kiab ua tus channel tseem ceeb rau kev tshaj tawm. Cov lej no qhia tau tias txoj kev lag luam ntawm cov khw muag khoom tau hloov zuj zus mus, suav nrog cov platform tshiab thiab cov hom ntawv. Qhov muaj cov tes hauj lwm no qhia tau tias kev sib raug zoo nrog cov neeg siv khoom tau dhau los ua qhov pom tseeb thiab hloov pauv ntau dua. Cov ntaub ntawv qhia txog kev hloov pauv meej meej hauv txoj kev uas cov khw muag khoom sib txuas lus nrog lawv cov neeg tuaj saib.
Kev hloov pauv sai sai no ua raws li kev hloov pauv ntawm cov neeg siv khoom tus cwj pwm digital. Cov yeeb yaj kiab yog qhov tseem ceeb hauv kev lag luam.
Kev ruaj ntseg digital tab tom nce qib thaum kev nkag mus tau yooj yim tseem yog qhov nyuaj
Cov cim qhia txog kev ruaj ntseg thiab kev nkag tau yooj yim qhia txog cov cwj pwm sib txawv thoob plaws hauv cov keeb kwm ntawm kev tshawb fawb. Yuav luag 90% ntawm cov khw muag khoom ua haujlwm nrog daim ntawv pov thawj SSL, qhia txog kev nce qib tseem ceeb hauv kev ruaj ntseg digital ntawm lub sector. Ntawm qhov tod tes, 97% ntawm cov vev xaib tseem muaj qhov tsis zoo ntawm kev nkag tau yooj yim, qhia txog kev sib tw tas mus li rau kev ua haujlwm.
Qhov sib txawv ntawm ob lub ntsiab lus ntawm cov ntaub ntawv qhia tau hais tias, txawm hais tias kev ruaj ntseg tau hloov zuj zus tas li, qhov kev paub ntawm tus neeg siv tseem muaj ntau yam teeb meem. Cov keeb kwm qhia tau hais tias kev siv SSL tau loj hlob sai heev hauv ntau xyoo.
Kev nkag tau yooj yim tseem yog ib qho tseem ceeb uas yuav tsum tau saib xyuas hauv lub ecosystem digital. Qhov xwm txheej tam sim no qhia tau tias tseem muaj ntau qhov chaw rau kev txhim kho hauv kev paub ntawm cov neeg siv khoom.
"Cov ntaub ntawv qhia tau hais tias qhov kev sib tw rau Brazilian e-commerce tau hloov pauv ntawm kev loj hlob ntawm ntau mus rau kev hloov pauv ntawm qhov zoo, cov qauv, thiab kev tswj hwm," Thoran Rodrigues xaus lus.
Kev Kawm Txuj Ci
Daim ntawv ntsuam xyuas saib xyuas txhua yam los ntawm qhov ntim ntawm cov vev xaib nquag mus rau cov tuam txhab, kev siv tshuab, thiab cov ntaub ntawv coj cwj pwm. Txhua cov ntaub ntawv siv rau kev tshuaj xyuas los ntawm cov peev txheej pej xeem. Cov ntaub ntawv tshawb fawb tag nrho tuaj yeem nkag mus tau los ntawm kev nyem qhov txuas no
Yog xav saib cov duab zoo nkauj, nyem qhov no, thiab yog xav tau cov duab kos, nyem qhov no.
