Xyoo 2026 Ntiaj Teb Khob tau lees paub qhov tseeb uas tsuas yog kwv yees ob peb lub lis piam dhau los: Brazilian khw muag khoom yeej ua haujlwm hauv ob lub sijhawm sib txawv. Cov ntaub ntawv los ntawm Cielo Expanded Retail Index (ICVA) qhia tau tias, hnub uas pab pawg Brazilian thawj zaug tawm tsam Morocco, kev muag khoom poob qis 3.7% piv rau hnub Saturday tib yam hauv xyoo 2025, thaum e-lag luam nce 15.5%. Hauv lub lim tiam ua ntej pib kev sib tw, e-lag luam rau rooj tog, khoom siv hluav taws xob, thiab cov khw muag khoom loj twb tau loj hlob 13.1% xyoo-rau-xyoo, tsav los ntawm kev maj nrawm rau TVs thiab khoom siv hauv tsev.
Qhov kev hloov pauv ntawm cov channel no, uas tau ntes tau qhov sib tw los ntawm qhov sib tw, qhia tau tias kev npaj thiab lub zog tau sib koom ua ke thoob plaws hauv kev sib tw, ua rau cov hom lag luam sib txuas cov xov tooj ntawm tes, cov khw muag khoom, thiab kev xa khoom kom ntes tau qhov kev thov uas hloov pauv hauv ob peb feeb. Vim li no, Lub Ntiaj Teb Khob tau tso tseg ua haujlwm ua ib qho kev sib tw nrog qhov siab tshaj plaws ntawm kev nqis peev thiab pib ua zoo li cov qhov rai lag luam me me, qhib rau txhua qhov kev sib tw.
"Ib feem loj ntawm cov khw muag khoom tseem tab tom ua nws txoj haujlwm World Cup zoo li nws tau ua plaub xyoos dhau los, tsom mus rau theem ua ntej qhov kev tshwm sim. Tus cwj pwm ntawm cov neeg siv khoom tau hloov pauv, vim tias ib feem tseem ceeb txiav txim siab yuav khoom nrog lawv lub xov tooj ntawm tes hauv tes, thaum lub sijhawm kub ntawm qhov kev ua si. Cov neeg uas tsis tau npaj rau qhov nthwv dej thib ob no poob kev muag khoom hauv lub sijhawm tiag tiag, yam tsis paub txog nws, "said Alexandre Mendes, tus khub thiab CMO ntawm Lope Digital Commerce.
Ob qho kawg ntawm txoj kev taug kev no xav tau ntau txoj kev sib txawv. Nyob rau theem ua ntej kev sib tw, kev thov tau tsom mus rau cov khoom cuam tshuam nrog kev npaj kev sib tw, xws li TV, khoom siv hluav taws xob, khoom siv hauv tsev, khaub ncaws, thiab cov khoom lag luam. Nyob rau theem no, tus neeg yuav khoom tau tshawb nrhiav, piv cov kev muab, thiab ua raws li cov kev teeb tsa ntau dua.
Thaum lub sijhawm tshaj tawm, qhov kev xav tau raug thim rov qab. Ib qho kev tshawb fawb los ntawm ICVA ntawm qhov kev ua si Brazil vs. Scotland qhia meej txog qhov cuam tshuam no: thaum lub sijhawm sib tw, tag nrho cov khw muag khoom loj hlob qeeb qeeb mus rau tsuas yog 0.26%, thaum lub khw muag khoom haus dej cawv tau mus txog qhov muag khoom siab tshaj plaws ntawm 7.62% thaum 6 teev tsaus ntuj thiab 11.89% thaum 9 teev tsaus ntuj, tsom mus rau kev siv khoom ua ntej thiab tom qab lub suab kawg. Qhov kev xaiv tau raug coj los ntawm kev ua tam sim ntawd, txo qhov rais ntawm kev tshawb pom khoom thiab kev ua tiav kev txiav txim rau ob peb feeb xwb.
Yog li ntawd, lub xov tooj ntawm tes tau tsim nws tus kheej ua qhov chaw sib ntaus sib tua tseem ceeb. Kev them nyiaj ntawm ib qho screen thiab qhov ceev ntawm kev thauj khoom tau tsis yog qhov sib txawv lawm thiab tau dhau los ua qhov yuav tsum tau ua kom tau txais kev saib xyuas ntawm cov neeg siv khoom thaum qhov kev ua si tseem tab tom ua.
"Kev mus ncig ua si thaum muaj xwm txheej loj yuav tsum ua haujlwm hauv vib nas this, tsis yog ua ntau zaus. Tus neeg siv khoom nkag mus, txiav txim siab, thiab yuav. Txhua qhov kev sib txhuam ntawm txoj kev hloov pauv lub hom phiaj mus rau hauv kev tso tseg," tus thawj coj hais.
Yuav kom nqus tau qhov kev nkag los sai sai no, cov khw muag khoom tau tsim lawv tus kheej ua tus channel ntuj rau kev thov, tsom mus rau ntau yam, kev sib tw nqi, thiab lub sijhawm xa khoom luv luv hauv ib qho chaw. Kev nyob hauv qhov chaw zoo ntawm cov platforms no thaum lub sijhawm ua si yog qhov tseem ceeb rau kev ntes cov neeg siv khoom thaum kawg, vim tias kev tshawb nrhiav cov khoom tsis tshua pib ntawm lub vev xaib ntawm lub hom hauv qhov xwm txheej no.
Qhov kev hloov pauv no xav tau tias kev thauj khoom ua haujlwm ua ib feem tseem ceeb ntawm cov neeg siv khoom xaiv, thiab tsis yog tsuas yog ib kauj ruam tom qab muag. Hauv kev sib tw nrog kev sib tw kis thoob plaws lub lis piam, kev muag khoom sai sai poob lawv cov txiaj ntsig thaum cov lus cog tseg xa khoom tsis ua raws li tus kiv cua qhov kev xav tau. Kev xa khoom tib hnub, kev tuaj tos hauv khw, thiab kev koom ua ke nrog cov chaw thauj khoom hauv cheeb tsam tau dhau los ua cov ntsiab lus tseem ceeb ntawm kev hloov pauv funnel, tsis yog tom qab-qhov-scenes xwb.
Mendes taw qhia tias qhov xwm txheej no tau faib ua ob peb lub lag luam. "Cov neeg uas nkag mus rau hauv World Cup xav tias qhov kev ua si yeej tsuas yog los ntawm xov xwm pom tias qhov teeb meem yog nyob rau hauv kev ua haujlwm. Kev nyiam cov neeg tuaj saib tsis muaj txiaj ntsig yog tias cov txheej txheem them nqi tsis ua haujlwm, yog tias cov khoom tsis muaj nyob hauv kev ua lag luam, lossis yog tias lub sijhawm xa khoom dhau qhov kev txaus siab ntawm cov neeg siv khoom. Xyoo 2026 World Cup no tau qhia txog leej twg nqis peev rau kev koom ua ke thiab leej twg tsuas yog vam khom rau cov phiaj xwm."
Qhov kev sib tw no tau ua kom muaj kev hloov pauv uas cov khw muag khoom twb ntsib lawm rau hnub zoo li Black Friday, thaum cov xwm txheej lag luam loj tsis yog thaj chaw tshwj xeeb ntawm kev lag luam thiab pib vam khom kev sib koom ua ke ntawm thev naus laus zis, cov channel, thiab kev ua haujlwm. Cov tuam txhab uas tau teeb tsa peb lub iav no tau ua tus thawj coj hauv ib puag ncig uas hloov pauv nrog txhua qhov kev sib tw.
