Cov neeg muag khoom Amazon siv FBA - Amazon Fulfillment - los xa ntau dua ob npaug ntawm cov xaj rau cov neeg siv khoom thoob plaws Brazil hauv peb lub hlis thawj zaug ntawm xyoo 2026, piv rau lub sijhawm tib yam ntawm lub xyoo dhau los. Nrog FBA - Amazon Fulfillment - cov neeg muag khoom ywj pheej xa lawv cov khoom mus rau Amazon, uas khaws cia, xaiv, ntim khoom, thiab xa cov khoom ntawd rau lawv, nrog rau kev tswj hwm kev pabcuam rau cov neeg siv khoom thiab xa rov qab - yog li lawv tuaj yeem tsom mus rau kev loj hlob ntawm lawv cov lag luam thaum cov neeg siv khoom tau txais kev xa khoom sai thiab txhim khu kev qha.
"FBA yog ib lub tswv yim loj hlob zoo rau cov neeg muag khoom," Virginia Pavin, Tus Thawj Coj Kev Lag Luam ntawm Amazon Brazil hais. "Nrog rau kev nthuav dav ntawm peb lub network logistics, peb tab tom pab cov neeg muag khoom kom nthuav dav lawv txoj kev ncav cuag thiab muab kev xa khoom sai dua thiab ua haujlwm tau zoo dua. Kev loj hlob ntawm cov khoom muag los ntawm FBA hauv peb lub hlis thawj zaug ntawm 2026 ua pov thawj tias qhov kev pabcuam no yog lub cav ntawm kev vam meej tiag tiag, xa ntau qhov kev xaiv, ceev, thiab yooj yim rau ntau lab tus neeg siv khoom Brazilian, thiab pom kev zoo dua thiab cov cib fim loj hlob tshiab rau cov neeg muag khoom."
Ua kom muaj kev cog lus no ntxiv, lub tuam txhab tau tshaj tawm qhov kev tshaj tawm "Los ntawm Amazon" program thiab Amazon Ads Creative Suite artificial intelligence tool, tsim los txhim kho txoj kev taug kev ntawm tus neeg muag khoom.
Cov ntaub ntawv uas txhawb nqa Amazon lub luag haujlwm ua tus tsav tsheb ntawm kev ua lag luam
Qhov ncav cuag ntawm Amazon.com.br lub network muag khoom tau pom tseeb hauv kev xyaum: 78% ntawm kev muag khoom los ntawm cov neeg koom tes tau ua tiav sab nraum lub xeev tsev ntawm tus neeg muag khoom, qhia txog Amazon lub peev xwm los txuas cov lag luam hauv zos nrog cov neeg siv khoom thoob plaws Brazil. Nrog ntau dua 100,000 tus neeg koom tes muag khoom tsav tsheb digital thiab kev nthuav dav lag luam thoob plaws lub tebchaws, Amazon.com.br pab cov neeg muag khoom ncav cuag cov neeg siv khoom tshiab thiab nthuav lawv cov lag luam. Ntxiv mus, cov neeg muag khoom Brazilian tuaj yeem muag rau lwm lub tebchaws xws li Lub Tebchaws Yelemees, Canada, Tebchaws Meskas, United Kingdom, thiab Ltalis, qhia txog lub peev xwm thoob ntiaj teb uas Amazon muab.
Txawm hais tias nws ncav cuag thoob ntiaj teb, qhov kev thov hauv Brazil tseem pheej nce ntxiv. Raws li NielsenIQ's Purchase Intention thiab Top of Mind kev tshawb fawb rau lub quarter thib ob ntawm xyoo 2026, 89.7% ntawm cov neeg teb hais tias lawv npaj yuav khoom hauv peb lub hlis tom ntej, thiab Amazon sawv tawm ua lub khw uas nco ntsoov tshaj plaws hauv 6 pawg tseem ceeb rau kev yuav khoom hauv online: Electronics (28.9%), Computers (25.2%), Home Appliances (22.2%), Books (67%), Toys (27.6%), thiab Telephony (22.1%). Qhov kev nco txog hom lag luam muaj zog no txhais tau tias pom tseeb dua rau cov khoom ntawm cov neeg koom tes muag khoom.
"Los ntawm kev txuas ntau yam kev xaiv rau ntau lab tus neeg siv khoom thoob plaws Brazil, Amazon ua rau txhua tus neeg muag khoom ncav cuag cov neeg siv khoom tshiab hauv lub tebchaws loj thiab ntau haiv neeg," piav qhia Pavin. "Peb lub hom phiaj yog los pab peb cov neeg siv khoom thiab pab cov neeg muag khoom ua tiav los ntawm kev muab cov lag luam ntawm txhua qhov loj me nrog kev nkag mus rau thev naus laus zis thiab peb cov khoom siv logistics, tso cai rau lawv nthuav lawv txoj kev ncav cuag los ntawm hauv zos mus rau hauv tebchaws thiab txawm tias thoob ntiaj teb, txhawb kev lag luam thiab tsim cov haujlwm thoob plaws lub tebchaws."
Cov txiaj ntsig rau cov neeg koom tes muag khoom yog tsav los ntawm kev nthuav dav ntawm cov khoom siv logistics. Niaj hnub no, muaj ntau dua 300 lub chaw logistics ua haujlwm nrog Amazon thev naus laus zis hauv Brazil, faib thoob plaws 26 lub xeev thiab Federal District - ntau dua 100 ntawm cov no tau qhib hauv xyoo 2025 ib leeg. Xyoo 2026, qhov kev nrawm no tau nce ntxiv, nrog rau qhov nruab nrab ntawm peb lub chaw tshiab qhib ib lub lim tiam, tsim kom muaj lub network logistics uas tso cai rau cov neeg koom tes muag khoom ncav cuag cov neeg siv khoom hauv txhua cheeb tsam ntawm Brazil nrog kev ceev thiab kev ntseeg siab.
Cov kev pabcuam tshiab los txhawb kev muag khoom ntawm cov khub
Lub tuam txhab tau tshaj tawm qhov kev pib ua haujlwm uas tsom mus rau kev txhawb nqa kev loj hlob thiab kev ua haujlwm zoo ntawm cov neeg muag khoom. "Los ntawm Amazon" yog ib qho kev pab cuam raws li kev ua tau zoo, tau tshoov siab los ntawm cov qauv thoob ntiaj teb ua tiav, tsim los nyiam cov neeg muag khoom tshiab rau Amazon.com.br thiab txhawb kom muaj kev txhim kho tas mus li hauv cov kev ntsuas kev paub ntawm cov neeg siv khoom. Qhov kev pab cuam no muab nqi zog rau cov neeg muag khoom nrog cov txiaj ntsig zoo dua thaum lawv txhim kho lawv cov kev ua tau zoo hauv kev ntsuam xyuas txhua peb lub hlis.
Lwm yam tshiab yog Creative Suite, ib qho kev pabcuam pub dawb tshiab uas koom ua ke rau hauv Amazon Ads console uas siv kev txawj ntse los pab cov neeg muag khoom tsim cov duab zoo thiab cov yeeb yaj kiab rau lawv cov phiaj xwm tshaj tawm. Piv txwv li, tus neeg muag khoom tuaj yeem upload ib daim duab khoom yooj yim, thiab Creative Suite yuav tsim cov duab kev ua neej uas qhia cov khoom hauv qhov chaw tiag tiag, nrog rau cov yeeb yaj kiab luv luv uas tau kho kom zoo rau kev tso tawm - tso cai rau SMEs tsim cov ntsiab lus pom kev tshaj lij yam tsis muaj peev nyiaj ntau lossis cov pab pawg tshwj xeeb, ua kom zoo dua kev ua haujlwm ntawm phiaj xwm, ua kom cov neeg siv khoom ntseeg siab ntxiv, thiab txhim kho cov nqi hloov pauv.
