E ai ki te CX Trends 2025, he rangahau nā Octadesk me Opinion Box, e toru o te tekau o ngā tāngata o Brazil kua whakamahi tika i a WhatsApp hei hoko. E ai ki ngā rauemi "The New CRM Playbook for WhatsApp in Retail," mai i Dito, he tūāpapa hokohoko CRM mō te hokohoko, ko tēnei whanonga te mutunga o tētahi wā: ko te wāhanga e whai ake nei o te pakeketanga mō WhatsApp hei hongere CRM i roto i te hokohoko me tautuhi mā te kaha o ngā waitohu ki te whakamahi raraunga hei whakatau ko wai hei whakapā atu, kaua mā te maha o ngā karere ka tukuna.
E whakaahua ana te tuhinga i tētahi horopaki e piki haere ana te hiranga o ngā mahi CRM e ahu mai ana i te mātauranga horihori me te wehewehenga RFM ki ngā mahi e ahu mai ana i te rōrahi, i te mea ka kaha ake ngā ture whakamahi hongere, ā, ka whakakotahihia te utu mō ia karere mā te API hei wāhanga o te tahua hokohoko.
Kei te neke kē te whanonga hoko ki a WhatsApp
E tautokona ana tēnei whakamāramatanga o te ia e ngā raraunga hou mai i te mākete o Brazil. E ai ki te CX Trends 2025, he rangahau nā Octadesk i te mahi tahi me Opinion Box, e 30% o ngā kaihoko o Brazil kua whakamahi tika i a WhatsApp ki te hoko, ā, e 56% e whakapono ana ka taea e te aunoatanga me ngā hangarau ratonga-whaiaro, ina whirihorahia pai, te whakanui ake i te whai huatanga o te ratonga kiritaki me te kore e whakaiti i te kounga o te whanaungatanga. E tohu ana ēnei raraunga kua mutu te noho hei mea motuhake ngā kōrerorero arumoni mā WhatsApp, ā, kua noho hei wāhanga e tumanakohia ana o te haerenga hoko hokohoko i Brazil.
E whakaatahia ana hoki tēnei ia i roto i ngā matapae motuhake mō te rāngai hangarau CRM: e ai ki a Business Research Insights, ko te mākete o te ao mō ngā pūmanawa CRM e aro ana ki te hokohoko e matapaetia ana ka tipu mai i te US$4.42 piriona i te tau 2026 ki te US$17.66 piriona i te tau 2035, he tere tipu ā-tau o te 12.3%, e kī ana ka piki ake te haumi a ngā mekameka hokohoko ki ngā tūāpapa ka taea te tautoko i tēnei momo whanaungatanga hou.
Te whai huatanga o te whakapā hei ine matua
E ai ki a Playbook, ko te inenga e tika ana kia nui ake te hiranga i ngā tau e haere ake nei ko te moni whiwhi mō ia whakapā, kaua ko te tapeke o ngā karere i tukuna. He ia tēnei kua kitea kētia i roto i ngā mahi kua pakeke ake, e whakaiti ana i te maha o ngā huarahi mō ia kaihoko me te kore e ngaro ngā hua hoko, me te tiaki tonu i te hauora o ngā tau e whakamahia ana.
E whakaatu ana hoki ngā rauemi i te whakakotahitanga o te whakamahinga o ngā tūāpapa CRM omnichannel tūturu, ka taea te tohatoha i te whakatairanga, te pupuri, te whanaungatanga, me te whakaora puta noa i a WhatsApp, īmēra, SMS, me te API i roto i te huarahi aunoa, me te whakaiti i te whakawhirinaki ki tētahi hongere kotahi, me te whakaiti i te ngoikore o ngā mahi CRM hokohoko ki ngā huringa kaupapa here e ngā tūāpapa karere tonu.
Kei te wātea te tātaritanga au me te tikanga katoa e whakamahia ana i roto i ngā paearu i: https://conteudo.dito.com.br/playbook-whatsapp
