Ahakoa te whanaketanga o te matauranga horihori i roto i te pakihi, ko tōna whakamahinga i roto i ngā mahi whakahaere ratonga e whakawhirinaki tonu ana ki te whakaurunga me ngā hoa mahi motuhake. E ai ki te putanga tuarua o te rangahau 'On the E-commerce Route', i whakahaerehia e Loggi i roto i te mahi tahi me Opinion Box, 33% o ngā kaipakihi e kī ana he mea nui te whakamahi a ngā hoa whakahaere ratonga i te AI, ā, tata ki te 50% e whakaaro ana he mea nui noa iho, e tohu ana kei te piki haere te whakataetae o te hangarau i roto i te whiriwhiri i ngā kaiwhakarato, inā koa i roto i ngā mahi uaua ake me te aro ki te whai hua.
"Kei te piki haere te rautaki o ngā mahi whakahaere raraunga i roto i te tipu o te hokohoko ipurangi, ā, ko te mātauranga horihori tētahi o ngā tino kaupapa o tēnei panonitanga. Ki taku whakaaro ko te whakamahinga o te hangarau ka nui ake te matapae, te whai huatanga, me te tauine ki ngā kaipakihi, me te hono i ngā raraunga me ngā mahi mai i te pito ki te pito. Ehara i te whakamahi i te AI, ko te rerekētanga kei roto i te whakauru mohio ki roto i te haerenga whakahaere raraunga, me te whakaputa i te pānga tūturu ki te pakihi," te kī a Juliana Fracchia, te Kaiwhakahaere Matua o ngā Moni Whiwhi me ngā Kaihoko i Loggi.
Ko te whakamahinga o te AI e tohu tonu ana i te hiahia mō te taunekeneke tangata
Kua kitea kē te whakapono ki te matauranga horihori e whakamahia ana ki ngā mahi whakahaere: 93% e whakawhirinaki ana ki te hangarau hei tautoko i ngā mahi whai hua ake. E whakaatu ana ēnei raraunga kua mutu te titiro ki te AI hei ia au noa iho, ā, kua tīmata ki te whai wāhi nui ki ngā mahi o ia rā, inā koa i roto i ngā horopaki e hiahia ana kia nui ake te tere me te tātari raraunga.
Heoi, he āputaputa tonu tēnei whakawhirinakitanga: 13% anake e kī ana e tino whakawhirinaki ana rātou ki te AI, ko te 47% e hiahia tonu ana ki te whakamana tangata, ā, ko te 33% ka whakamahi i te hangarau hei tautoko anake. E whakaatu ana tēnei āhuatanga, ahakoa kei te ahu whakamua te whakamahinga, he maha tonu ngā mahi whakatau e whakamahia ana, arā, he whakakotahitanga o te mātauranga horihori me te tirotiro a te tangata, e tohu ana i te whai wāhitanga mō te whanaketanga o te pakeketanga, te whakaurunga, me te pono o ngā otinga.
Kei te AI te pūmanawa ki te wawahi mai i ngā raruraru e nui ai te utu mō ngā kaipakihi mēnā ka puta ngā hapa
I roto i te mahi, ka pā tika pea te whakamahinga o te hangarau ki te whai huatanga o te pakihi. Ko te whakaiti i ngā hapa te mea nui rawa atu mō te whakamahinga (50%), ā, muri iho ko te ratonga i muri i te hoko (38%), te whakaritenga ota (35%), te whakahaere taonga (33%), me te matapae tono (33%).
Ehara i te mea ko te whakaputa hua anake, engari e whakaatu ana ngā raraunga me aro te AI ki te tautoko i ngā āhuatanga whakahaere nui.
Kei te whakamahi tonu te hokohoko ipurangi i te AI i te huarahi papaku noa iho
Ahakoa kei te ahu whakamua te AI ki te kaupapa matua o ngā mahi whakahaere ratonga, i roto i te hokohoko ipurangi kei te aro tonu tōna whakamahinga ki ngā rautaki hokohoko me te ratonga kiritaki. E ai ki ngā rangahau, e 44% o ngā kaipakihi e whakamahi ana i te hangarau hei waihanga, hei whakapai ake rānei i ngā whakaahuatanga hua, 32% hei whakaputa taitara, pānuitanga rānei, me te 27% hei whakahaere aunoa i te ratonga kiritaki.
Mā te whakataurite i ngā raraunga, ka taea te tūhura ahakoa kua whai hua ngā mahi whakahaere mō ngā mahi kawe taonga nā te whakamahinga o te AI, kei te whakamahi tonu te hokohoko ipurangi i te AI i roto i te huarahi rautaki ake, me te nui o te wāhi hei whanaketanga i roto i te mātauranga pakihi.
Mō te rangahau 'I te Ara Hokohoko Ipurangi'
rangahau 'On the E-commerce Route' e Loggi, i te mahi tahi me Opinion Box, ā, ko te whāinga kia mārama ki te āhua, ngā wero, me ngā rautaki i whakamahia e ngā kaipakihi o Brazil e pā ana ki te whakamahinga o te matauranga horihori (AI) i roto i te pakihi.
I whakahaerehia te rangahau i waenga i a Pēpuere me Maehe 2026, ā, neke atu i te 150 ngā kaipakihi hokohoko ipurangi i uiuitia puta noa i Brazil, ā, ko te whiwhinga moni ā-tau toharite kei waenga i te R$ 80,000 me te R$ 5 miriona.
Ki te hiahia koe ki te uru atu ki ngā rauemi katoa, tirohia te whārangi mana o Loggi kei te hononga.
