Kāore te hoko kai ipurangi i te rerekētanga i Brazil. E ai ki te rangahau "The Search Map in Brazil 2026," nā Optimiza Marketing, 36% o ngā kaihoko i hoko i te iti rawa i te kotahi i roto i te wāhanga hoko kai me te hūpāmakete i ngā marama e toru kua hipa. He kaha ake tēnei whanonga i roto i te Reanga Y, arā, ko ngā kaihoko i waenga i te 30 ki te 44 tau te pakeke, ā, ka piki te reiti ki te 39%, te rōpū tau nui rawa atu i roto i te wāhanga.
E uru ana ēnei raraunga ki tētahi tirohanga whānui o te Mahere Rapu mō ngā kāwai hoko ipurangi, e whakaatu ana hoki i te 30% o ngā hoko i roto i ngā taputapu hiko, waea pūkoro me ngā rorohiko, me te nui ake o ngā tāne (36%) me te Whakatipuranga X (34%), me te 24% o ngā hoko i roto i ngā whare, ngā taonga me ngā whakapaipai, he kāwai e ārahi ana hoki ngā wāhine, me te 27%.
He aha te take e nui ake ai te hoko kai a te Reanga Y i runga ipurangi?
Ko tētahi whakamārama whaitake mō te kaiārahi o te Reanga Y i te wāhanga mākete kei roto i te āhua noho o tēnei rōpū reanga i Brazil i te tau 2026. Kei roto ēnei kaihoko i tētahi wā e kaha ake ana te hanganga whānau me te ngaio, me ngā wātaka piri me te hiahia nui ake ki te utu mō te watea, e pai ai te tuku kai ki te kāinga, ehara i te mea he kōwhiringa utu noa iho.
Ahakoa he iti iho te hūpāmakete matihiko i te ahua me te ataahua, kei te tipu haere tōna hiranga rautaki
Ahakoa kei muri i ngā wāhanga pērā i te ahua (56%) me te ataahua (46%) e pā ana ki te nui o ngā kaihoko kua hoko kotahi, he āhuatanga tō te mākete me te hūpermakete kāore i te rite te nui o te hokonga. Ko te hoko kai ka hokona anō i ia wiki, i ia rua wiki rānei, ā, he mea tino whai hua tēnei wāhanga mō te hanga tikanga hoko anō i roto i tētahi taupānga, i tētahi tūāpapa rānei, he rerekē ki ngā wāhanga he iti ake te auau o ngā hokonga, pērā i te ahua, i ngā hikohiko rānei.
Mō ngā mekameka hūpāmakete me ngā taupānga tuku taonga, he rautaki tēnei raraunga i ngā huarahi e rua. Tuatahi, nā te mea e whakaatu ana ko te hunga whakarongo tino nui mō te whiwhi i ngā tikanga auau, arā, ko te Reanga Y, kua nui ake te tuwhera ki te hoko kai ipurangi i te toharite o te motu. Tuarua, nā te mea ko tēnei hoko auau tonu te momo whanonga, ina mau, ka ātete ake ki te heke ki ngā kaiwhakataetae, mena ka noho tonu te wheako tuku taonga me te whakawhirinaki ki te tūāpapa i roto i te wā.
