I te ao pakihi, he wero tonu te whiwhi me te pupuri i te whakawhirinaki o ngā kaihoko. Ko ngā kamupene e mārama ana ki ngā tumanakohanga me ngā matea o ā rātou kaihoko, he painga whakataetae tō rātou, nā te mea e hono tika ana te pono ki ngā āhuatanga pēnei i te kawenga taiao, ngā tikanga hauora, me te haumarutanga o ngā raraunga whaiaro. Ka taea e ēnei āhuatanga te awe ki te 90% o ngā whakataunga hoko, me te hiahia kia nui ake te whakapau kaha o ngā waitohu ki te māramatanga me te auahatanga.
Hei tauira, kua tino piki haere te āwangawanga mō te tiakitanga raraunga i ngā tau tata nei. Ahakoa e 83% o te ao e whakaaro ana he mea nui tēnei āhuatanga, i Brazil ka piki te reiti ki te 90%. Hei tāpiri, e ai ki ngā rangahau a PwC Consulting, e 86% o ngā tāngata o Brazil e tono ana kia whakamanahia ā rātou mōhiohio kia kaua e tohaina me te kore whakaae, he whakatūpato mārama tēnei mō ngā kamupene kia whakapakari ake i ā rātou kaupapa here tūmataiti me te haumarutanga matihiko.
Engari kāore te kawenga a te kamupene e mutu i reira. Kei te piki haere te hiahia o ngā kaihoko ki te utu tāpiri mō ngā hua tauwhiro. I te toharite, ka taea e tēnei utu te piki ake ki te 10% i ngā hua tuku iho. E ai ki a PwC, i Brazil, 47% o te iwi kua whiriwhiri kē i ngā hua he iti ake te pānga ki te taiao, ko te 56% ia e whakaaro ana ki te whakapiki ake i tā rātou kai i ngā hua me ngā huawhenua hou, ka whakatuwhera i ngā whai wāhitanga mō te umanga kai me ngā kaihokohoko e whakatairanga ana i te tauwhiro.
Ko tētahi atu āhuatanga nui mō te mākete ko te pikinga ake o te whakamahinga matihiko. I ēnei rā, e 49% o ngā tāngata o Brazil e whakamahi ana i ngā pāpāho pāpori hei hoko hua, engari i te wā anō, e pātai ana rātou ki te pono o ēnei tūāpapa. Me whakataurite ngā kamupene i te hihiri me te tūpato, me te waihanga i ngā ihirangi whakahihiri me te pono e whiwhi ai i te whakawhirinaki o ngā kiritaki i runga i ngā tūāpapa matihiko.
Ka pāngia hoki ngā whakatau hoko e ngā whakaaro pūtea. Tata ki te 43% o ngā tāngata o Brazil e rapu ana i te uara pai ake mō te moni, ā, me kimi huarahi ngā kamupene ki te tuku uara me te kore e whakararu i te kounga. Hei whakatutuki i tēnei, kua noho ko te haumi ki te wheako hokohoko he mea nui, inā koa i roto i te hokohoko tūturu, koinei tonu te wāhi pai mō ngā kaihoko ki te rangahau me te hoko hua.
*Te āhuatanga tangata i roto i te wheako kiritaki
Ahakoa te rāngai, ko te ratonga kounga te mea nui ki te toa me te pupuri i ngā kiritaki. E whakanui ana a Jefferson Dewis, te Tumu Whakarae o Benevolo Gelato e Café, ko te ratonga pai ka tīmata i ngā kaimahi. "Ko rātou te kāri pakihi tuatahi a te kamupene. E tumanako ana mātou kia whakapuaki ia kaimahi i te ngākau atawhai me te mahana ki te kiritaki, kia puta ai he wheako ahurei, he wheako ngahau hoki," tana kī.
E whakaū ana a Isabela Edson, he tohunga HR me te Tumu Whakarae o AGIRH Consultoria, i te hiranga o te haumi ki te whakangungu kaimahi. "He maha ngā kamupene e mataku ana ki te whakangungu i ā rātou kaimahi, ā, ka kite i a rātou e wehe atu ana, engari he aha te mea ka puta mēnā kāore rātou e whakangungu i a rātou, ā, ka noho tonu rātou? Ko te wairua nō roto me te hanganga ki te ahurea o te kamupene he mea nui kia mau tonu te whai wāhi o te tīma," tana kī.
Te Hiranga o te Ratonga Kaihoko Pai
He pou nui te ratonga kaihoko pai mō te angitu o te pakihi. Heoi, ka taea e ngā hapa noa te whakararu i te ingoa o te waitohu. E whakatūpato ana te tohunga o Sebrae, a Edleide Alves, ka taea e te wheako kino te peia atu o ngā kaihoko me te whakaputa i ngā kōrero kino. "Haunga te ngaronga o te hoko, ka taea e te kamupene te kite i tōna ingoa kua pakaru, ka kino hoki tōna whanaungatanga ki ētahi atu kaihoko," tana whakanui.
I runga i tēnei āhuatanga, e mārama ana ko te whakawhirinaki o ngā kaihoko he taonga nui e tika ana kia whiwhihia i ia rā. Ahakoa mā roto i ngā mahi pumau, ratonga kounga, haumarutanga matihiko rānei, he nui ake te tūponotanga o ngā kamupene e whakapau kaha ana ki te māramatanga me te hiranga ki te tipu me te tū motuhake i roto i te mākete.
