I pānuitia e Amazon, te kamupene hokohoko ipurangi, te wehenga atu o tana kaiwhakahaere matua i Brazil, a Daniel Mazini, nāna i pupuri te tūranga Kaiwhakahaere Whenua mai i te tau 2019. I puta mai tēnei whakatau i waenganui i te hanganga anō o te kamupene ā-ao, e whai ana ki te whakaiti i ngā utu me te whakapiki i te whai huatanga o te whakahaere.
Ka whakakapia a Mazini, te kaiārahi o ngā mahi a Amazon i te whenua, e Ricardo Garrido, te Kaiwhakahaere Hokohoko o te kamupene i Mexico i tēnei wā. Ka tū te whakawhiti i roto i ngā wiki torutoru e whai ake nei, ā, ka riro i a Garrido te tūranga i te marama o Mei.
I raro i te whakahaere a Mazini, i tino whakawhānui ake a Amazon i tōna aroaro ki te mākete o Brazil, me te whakarewa i ngā ratonga hou pēnei i a Amazon Prime me Amazon Music, me te whakawhānui ake i tana rarangi hua me ngā hononga mahi tahi me ngā kaihoko o te rohe. Heoi, kei te anga whakamua te kamupene ki te whakataetae mai i ngā kaitākaro o te motu pēnei i a Magazine Luiza, Americanas, me Mercado Livre.
I puta te wehenga atu o Mazini i tētahi wā uaua mō Amazon, nā te mea i panuitia e te ao te whakakorenga o ngā kaimahi neke atu i te 18,000 i te tīmatanga o tēnei tau hei wāhanga o tētahi mahere whakahou hei urutau ki ngā huringa o te whenua ōhanga whai muri i te mate urutā. I Brazil, i whakaitihia hoki e te kamupene āna kaimahi, ahakoa kāore anō kia tukuna ngā tatauranga mana.
I roto i tētahi kōrero ā-roto, i mihi a Amazon ki a Mazini mō tana takoha me tana kaiārahi i ngā tau kua pahure ake nei, me te whakanui i te ahunga whakamua kua mahia e te kamupene i te mākete o Brazil. I whakaū anō hoki te kamupene i tana whakapau kaha ki te whenua, me te whakanui i te kaha tipu o te hokohoko ipurangi i te rohe.
Ko te taenga mai o Ricardo Garrido hei kaiārahi hou mō Amazon i Brazil e tohu ana i te hiahia o te kamupene ki te haere tonu ki te haumi ki te mākete ā-rohe, me te whakamahi i ngā wheako o te kaiwhakahaere i roto i ngā mahi i Amerika Latina. Ka tūtaki a Garrido ki te wero o te ārahi i te kamupene i roto i tētahi taiao matihiko whakataetae ake, e tere haere ana te hurihanga, me te whai kia whakapakari i te tūranga o Amazon hei tētahi o ngā kaitākaro matua i roto i te hokohoko ipurangi i te whenua.
I te mea kei te haere tonu te whakawhiti kaiārahi me te hanganga anō o te ao, kei te whakapakari ake a Amazon i tana rautaki ki te urutau ki ngā huringa o te mākete, me te whai kia mau tonu tōna tipu pumau me te tuku i te wheako pai rawa atu ki ana kiritaki me ana hoa mahi i Brazil me te ao katoa.
