Mō te wā roa, ko te kaupapa matua o ngā mahi hokohoko ipurangi ko te whakapiki i ngā reiti tahuritanga. Ko te whakapai ake i te tere o te paetukutuku, te whakaiti i te whakarērea o te kaata, me te arotau i te utunga i noho hei kaupapa matua. Ināianei, kei te puta ake he wero hou: te huri i ngā kaihoko wā poto hei kaihoko tūmau.
I tana whai wāhi atu ki te E-commerce Brazil Forum 2026, i whakamārama a Mariana Vicente, te Upoko o ngā Hononga i BonifiQ, he mea nui tonu te hangarau ki te whakaputa arahi me ngā hoko, engari ehara i te mea koinei te mea matua e wehewehe ana i te whakataetae.
"He tino uaua ki te whakauru atu ki tētahi kiritaki he wheako kino tōna i runga i tētahi tūāpapa puhoi. Ka pā tika te mahi me te tere o te tūāpapa ki te huringa, engari ehara i te mea koinei te mea e hanga ana i te pono. Ka āwhina te tūāpapa ki te whakaoti i te hoko, ā, ka homai he take ki a mātou kia mau tonu te whanaungatanga.".
Ko tētahi o ngā tauira i whakahuatia e BonifiQ e pā ana ki tētahi kaihokohoko i roto i te wāhanga hikohiko. Tata ki te 90% o āna moni whiwhi i ahu mai i te hoko pona, he hua he utu toharite nui engari he roa rawa te huringa whakakapinga. Engari i te ngana ki te whakapiki ake i te utu toharite, ko te rautaki he whakawhanake i tētahi kaupapa utu e arotahi ana ki ngā taputapu o te waitohu, me te whakanui ake i te auau hoko.
"Ehara i te mea ko te whakaiti i te utu tīkiti toharite te whāinga, engari ko te whakaiti i te whakawhirinakitanga kotahi a te kiritaki ki tēnei mea. I tēnei wā, i heke te utu tīkiti toharite mō tēnei kiritaki, engari i hangaia e mātou he whakatenatena mō te kiritaki kia hoki mai i te toru, i te whā, i te rima rānei ngā wā, ka piki tika te LTV o taua kiritaki."
Ki a Mariana, ko tēnei momo rautaki he tohu i te panonitanga o te hinengaro i roto i te hokohoko mamati. Engari ko te ine i ngā tahuritanga tere anake, kei te whai ngā kamupene i ngā tohu e pā ana ki ngā whanaungatanga kiritaki i roto i te wā.
E whakanui ana te kaiwhakahaere me whai hanganga hangarau hei tautoko i ngā rautaki hou mō tēnei whanaketanga.
"Ehara i te mea ko te pumau anake te tikanga o te pupuri i te paetukutuku ki te ipurangi. Ka waihangahia te turanga mō te whakauru i ngā hangarau, te whakarite i ngā haerenga a ngā kaiwhakamahi, me te whakatinana i ngā kaupapa tipu hou. Ki te kore tēnei, ka herea tetahi rautaki.".
E ai ki te aromatawai a Mariana, ko te heke mai o te hokohoko ipurangi ka iti haere te peia e ngā hoko takitahi, engari ka nui haere te peia e te kaha o ngā waitohu ki te pupuri i ngā kiritaki kia kaha, kia whai wāhi, kia hokihoki mai. Nō reira, kua mutu te pono o ngā kiritaki hei mahi whakatairanga, ā, ka noho hei tūranga rautaki i roto i te tipu pumau o ngā mahi matihiko.
