Kāore te Paraire Pango e aro nui ana ki te Paraire whakamutunga o Noema. I te mea e rangahau ana ngā kaihoko i ngā utu me te whakatairite i ngā tuku i mua i te hoko, me matapae ngā kaihoko i ngā whakataunga arumoni me ngā whakataunga whakahaere kia tae atu ki te wā tino nui o te tono hokohoko ipurangi me te whakarite i ngā hanganga e tika ana.
E ai ki tētahi rangahau a Microsoft, e 35 ngā rā e pau ana ki ngā kaihoko ki te whakaoti i tā rātou haerenga hoko, ā, e 49 pea ngā rapunga e mahia ana i mua i te tahuritanga. Hei tāpiri, e 55% o ngā tahuritanga ipurangi i tuhia i te marama o Whiringa-ā-rangi i ahu mai i ngā rapunga i tīmatahia i te marama o Oketopa.
"I roto i te mahi, kāore te Paraire Pango e uru ki te Paraire kotahi anake. He nui ake te mōhio o ngā kaihoko: ka aroturukihia e rātou ngā utu, ka whakataurite i ngā tuku i roto i ngā wiki, ka rangahau arotake, ā, ka tae mai i Noema me te whakaaro mārama ake mō tā rātou e hiahia ana ki te hoko me te nui o te utu e pai ana rātou ki te utu," te whakamārama a Claudio Dias, te Tumu Whakarae o Magis5, he pokapū mō te aunoatanga me te whakaurunga o ngā kaihoko ki ngā mākete pēnei i a Mercado Livre, TikTok Shop, Amazon, Magalu, me Shopee.
E whakaatu ana hoki tēnei whanonga i te hiranga o te rautaki utu i mua i te rā. I roto i tētahi rangahau i whakahaerehia e Serasa i te taha o Opinion Box i te tau 2025, e ono o te tekau o ngā kaihoko i kī mai kei te rangahau rātou, kei te whakataurite hoki i ngā utu i mua i te whakamahi i ngā utu o te Paraire Pango. I uiuitia e te rangahau te 1,200 tāngata puta noa i te motu.
Ki ngā kaihoko, ko te tikanga tēnei ka tīmata te whakarite arumoni i mua i te tihi o ngā hoko. He wā nui a Ākuhata me Hepetema mō te whakatakoto utu, te whiriwhiri hua, me te whakarite kaupapa whakatairanga, engari mō te whakamātautau mahi me te whakatika i ngā raruraru ka piki ake i te Paraire Pango.
"Ko te hunga e tīmata wawe ana ki te whakarite ka whiwhi wā ki te whakamātautau, ki te whakatika, me te arotau i ngā mahi. Ina piki ake te rahinga o ngā ota, ka pāngia ngā rau, ngā mano rānei o ngā hoko e tētahi hapa iti nei," te whakamārama a Dias.
E matapaetia ana ka puta te $14.4 piriona i roto i te hokohoko ipurangi o Brazil i te Paraire Pango i te tau 2026. Hei mimiti i tēnei rahinga, me haere te whakarite i tua atu i te rautaki arumoni. Ka whai wāhi hoki ngā taonga, ngā moni whiwhi, ngā kaipuke, me te whakaurunga i waenga i ngā hongere hoko.
"Ko te hunga e mahi ana i mua i te wā kia kitea ai ngā hua, kia hanga ingoa pai, kia mau tonu hoki i tētahi rautaki utu ōrite, ka tae atu ki te wā tino whakataetae o te tau me te kaha ake ki te whakataetae mō te aro o ngā kaihoko i ngā mākete me ngā miihini rapu," te kī a te kaiwhakahaere matua.
Ahakoa ka tīmata te whakarite i te rautaki utu me te hanga i te hiranga, kāore e mutu ina pāwhiri te kaihoko ki te hoko. Mai i taua wā tonu ka tīmata tētahi atu wāhanga nui o te Paraire Pango: te whakarite kia rite te tere o te mahi katoa ki te pikinga o ngā hoko.
E whakamārama ana a Claudio Dias, ko tētahi o ngā arai e tino pāngia ana i muri i ngā whakaaturanga o tētahi o ngā rā matua mō te hokohoko ipurangi ā-motu ko te korenga o te tukutahitanga o ngā taonga i waenga i ngā hongere hoko rerekē, te puhoi o te tukunga o ngā nama me ngā tapanga tuku, me ngā rahunga o te tuku. "I roto i tētahi mahi me ngā mano tini o ngā ota e kohikohia ana i roto i te wā poto, ka tere te piki haere o ngā raruraru iti," tana whakanui.
Hei tauira, mā te hoko i tētahi hua i ngā mākete e rua i te wā kotahi, me te kore e whakahōu tonu i ngā taonga, ka taea te hoko atu me te kore e wātea te taonga. I tetahi atu taha, mā te puhoi o te tuku nama me ngā hapa i te whiriwhiringa ota ka taea te whakaroa, te whakakorenga, me te tuku i ngā hua hē.
"Ko ngā tukanga e mahi ana i roto i tētahi mahi me ngā ota kotahi rau, kāore pea e mahi ina tae te rahinga ki te kotahi mano. I te Paraire Pango, ko te wero ko te whakanui ake i te kaha o te mahi me te kore e whakarea i te hanganga ki te ōwehenga ōrite," te kī a te Tumu Whakarae o Magis5.
I tēnei horopaki, e toru ngā mea e tū mai ana i roto i te whakarite a ngā kaihoko: te whakauru i ngā hongere hoko rerekē hei whakakotahi i ngā mōhiohio; te whakahaere aunoa i te nama me te tuku taake hei pupuri i te pikinga o te rahinga; me te pupuri i ngā taonga kia rite tonu hei whakaiti i te mōrearea o ngā hoko me te kore e wātea mai ngā hua.
Nō reira, ka noho ko te tumanako hei take mō te kaha whakahaere. Ko te tere o te tautuhi a ngā kaihoko i ngā arai me te whakamātautau i ā rātou tukanga, ka nui ake te tūponotanga ki te whakatika i ngā hapa i mua i te pānga ki te wheako o te kaihoko i te wā e nui ana te tono o te tau.
"Ko te whakarite mō te Paraire Pango ko te āheinga ki te mimiti i te pikinga o ngā ota me te kore e huri i te tipu o ngā hoko hei raruraru whakahaere. Me āwhina te hangarau i te kaihoko ki te whakatutuki i te tauine me te pupuri tonu i te mana whakahaere i ngā taonga, te utu, me te tuku," te whakatau a Dias.
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