Te whakatū i tētahi toa mai i te tīmatanga i roto i ngā rā torutoru noa iho, te whakauru i ngā taonga ā-tinana me ngā taonga matihiko, te whakangungu i ngā kaimahi ki tētahi pūnaha hou, me te whakarite i te ratonga tere i te wā e nui ana te hunga e haere mai ana. Koinei te wero e pā ana ki ngā waitohu e whakawhirinaki ana ki ngā toa pakū-ake, ngā toa matua rangitahi, me ngā toa ariā hei huarahi mō te whakauru atu ki ngā kiritaki.
I kitea e FILA tētahi otinga mō tēnei raruraru i te Rio Open 2026. I roto i ngā rā e iwa o te whakataetae, i whakahaerehia e te waitohu tana toa mana i te huihuinga me tētahi pūnaha whakahaere kapua 100% — Myrp Enterprise — i taea ai e ia te whakatuwhera i ngā rehita moni, te whakahaere i ngā taonga, me te tuhi i ngā hoko i te wā tūturu me te kore e tāuta i tētahi pūmanawa ki ngā mīhini. Me uru noa ki te ipurangi.
Huihuinga tere me te kore e whakararu i te mana whakahaere
Ko te painga matua o ngā pūnaha kapua mō ngā mahi rangitahi ko te korenga o ngā hanganga taumaha. Kāore he hiahia mō ngā tūmau ā-rohe, ngā tāutanga uaua, ngā tohunga hangarau rānei i te papaanga. I tere te hanganga o ngā mahi a FILA, ā, i mahi pūmau tonu ahakoa i ngā wā tino pukumahi o te whakataetae, i whakaiti i ngā rarangi me te tere ake o te ratonga.
"Ko te noho ki te huihuinga he mea nui atu i te tirohanga noa: ko te hanga whanaungatanga ki ngā kaihoko me te whakapakari i tō mātou mana i roto i te wāhanga," te kī a Adriana Negrão Magalhães David, te Tumuaki Hokohoko i FILA Brazil.
Nā ngā hua i whakakaha ake te rautaki: i tipu ake ngā hua o te wāhanga wāhine mā te 11% i whakaritea ki taua wā anō i te tau 2025, ā, i neke atu i te 25% te tipu o ngā hua o ngā tāne i whakaritea ki te tau o mua.
Whata mutunga kore: ka hokona e te toa tūturu ngā mea kāore i roto i ngā taonga
Ko tētahi atu wero tawhito mō ngā toa pakū-ake ko te iti o ngā taonga. Nā te iti o te wāhi me te iti o ngā hua, he mea noa mō ngā kaihoko te kore e kitea te hua e rapuhia ana e rātou—ā, ka ngaro te hoko.
I tutuki te whakaurunga i waenga i ngā āhuatanga ā-tinana me ngā āhuatanga matihiko o Myrp Enterprise mā te ariā o tētahi "whata mutunga kore": ka taea e ngā kaihoko kāore i kitea he taonga e wātea ana i te toa Rio Open te hoko tonu i reira, ā, ka whiriwhiri kia tukuna ki ō rātou kāinga.
E whakamārama ana a Tiberio Cesar Valcanaia, te kaiwhakahaere hangarau me te arumoni o Myrp, ko te whakaaro nui koia tēnei: kia whakangāwaritia ngā mahi hokohoko i roto i ngā whakatakotoranga rangitahi — ngā toa pakū-ake, ngā toa matua, me ngā toa ariā.
"Ko te whai otinga e hono pai ana i te toa tūturu me ngā hongere matihiko i ēnei rā ko te tuku i tētahi wheako hokohoko maeneene. Kāore te kaihoko o ēnei rā e kite i te rohe i waenga i te ipurangi me te kanohi ki te kanohi — e hiahia ana rātou ki te whai wāhi, te tere, me te mārama i ia wā whakapā. Ka tino whakapai ake tēnei i te wheako hokohoko, ā, ka whakaiti i ngā aukati i ngā hoko," tana kī.
Kua whakamahia kētia tēnei tauira e te FILA i roto i ētahi atu kaupapa i tua atu i te Rio Open, pērā i te FILA Marathon me te House of Racer.
