Ko ngā kāri hokohoko, ngā taonga iti, ngā hāte whutupaoro tawhito, ngā pukapuka pakiwaituhi, me ētahi atu taonga kohikohinga he wāhanga o tētahi mākete e tipu haere tonu ana i Brazil me te ao whānui. I te mea kei te piki haere te maha o ngā whakawhitiwhitinga i roto i te taiao matihiko, ko te whakawhirinaki i waenga i ngā kaihoko me ngā kaihoko te mea nui hei tautoko i te tipu o te rāngai.
I roto i tēnei horopaki, ka haumi a Jamble, he tūāpapa hokohoko ora e aro ana ki ngā hapori me ngā taonga kohikohi, ki tētahi hanganga e aro ana ki te haumarutanga me te māramatanga o ngā whakawhitiwhitinga. Ka whakakotahihia e te tūāpapa ngā rerenga ora, ngā utu whakauru, me ngā tikanga takawaenga hei tuku i tētahi taiao pono ake mō te hunga e hoko mai ana, e hoko atu ana i ngā taonga kohikohi.
"Ko Pix tētahi o ngā hangarau utu matatau rawa atu o te ao. Mā te whakauru tika atu ki roto i te wheako Jamble, ka tukuna e mātou ki ngā kaihoko me ngā kaihoko ngā tauwhitinga tere, whai-whai, me te haumaru," te kī a Aymar Dumoulin, te kaiwhakaū o te kamupene Wīwī.
Ko te hiranga o te kaupapa nei e whakaata ana i te whānui haere o te mākete tonu. E ai ki ngā whakatau tata mai i Business Research Insights, e matapaetia ana ka puta te moni whiwhi mai i te wāhanga taonga kohikohinga o te ao tata ki te US$20.8 piriona i te tau 2026, nā ngā kāwai pēnei i ngā kāri hokohoko, ngā taonga iti, ngā tauira raihana, me ngā taonga utu nui. E matapaetia ana ka neke atu i te 11% te tipu o ia tau, he tere kua arohia e ngā kaihanga, ngā kaihokohoko, me ngā tūāpapa motuhake.
I Brazil, e kitea ana hoki te ahunga whakamua. E whakaatu ana ngā raraunga mai i te Brazilian Association of Toy Manufacturers (Abrin) ko ngā kāri kohikohinga, ngā taonga iti, ngā poraka hanga, me ngā hua raihana kei roto i ngā kāwai hokohoko tino pai. Nā te tipu o te hokohoko ipurangi me te pikinga ake o te whai wāhi a te hunga pakeke kua whānui ake te whānuitanga o ēnei hua ki tua atu i ngā kaikohi tuku iho.
I ngā wā o mua, ko te nuinga o ngā mahi hokohoko i tēnei mākete i tū i roto i ngā wāhi kāore i te whaimana, pērā i ngā whakaaturanga, ngā huihuinga motuhake, ngā rōpū karere, me ngā whatunga pāpori. Ahakoa kei te whai wāhi nui tonu ēnei hapori ki te rāngai, ko te pikinga ake o te rahinga tauwhitinga me te whakaurunga mai o ngā kaihoko hou kei te akiaki i te tono mō ngā tukanga whai hanganga ake.
"I Jamble, ko tētahi o ngā pou o tēnei hanganga ko te whakaurunga tika ki a Pix. I ngā wā e pāho ora ana, ka taea e ngā kaihoko te tuku tuku i te wā tūturu me te whakaoti utu i roto i ngā hēkona. Hei tāpiri, ka whakahaerehia e te tūāpapa he tikanga tiaki rauemi, e noho tiakina ana te moni hoko tae noa ki te whakaū a te kaihoko kua oti pai te tauwhitinga," te tāpiri a Dumoulin.
E tautokona ana te tere o te tipu o te kamupene i Brazil e ēnei tikanga whakawhirinaki. Mai i te tīmatanga o ngā mahi ā-rohe i te mutunga o te tau 2025, kua tere haere te whānui o Jumble. I te marama o Mei 2026, i eke te tūāpapa ki te R$ 5 miriona i roto i te Gross Merchandise Volume (GMV), he pikinga neke atu i te 10 ngā wā i whakaritea ki Tīhema 2025. I taua wā anō, i piki ake te maha o ngā tauwhitinga ā-marama mā te neke atu i te 350%, neke atu i te 65,000 ngā mahi ā-marama. Hei tāpiri, neke atu i te 70% o ngā tauwhitinga katoa e mahia ana mā Pix, e whakaatu ana i te pikinga o te whakamahinga o ngā utu inamata e ngā kaiwhakamahi.
Nā te whai wāhi mai o ngā kaikohi taonga o Brazil i akiaki tēnei tipu. I roto noa i ētahi marama o te mahi, a Jamble . E ai ki te kamupene, kua rēhitahia e ētahi kaihoko he tipu nui o ngā hoko ia marama, e whakaata ana i te hiahia mō tētahi mākete motuhake e whakatapua ana ki te ao o ngā taonga kohikohi.
Te whakaiti i te tinihanga mā te manatoko tuakiri
Ka tīmata ngā mahi haumaru i mua i te tauwhitinga tuatahi. Ka whai manatokohia ngā pūkete katoa i hangaia i runga i te tūāpapa, tae atu ki te manatoko i ngā nama waea, te manatoko rānei mā ngā pūkete Google, Apple rānei. Hei tāpiri, ka manatokohia ia CPF (nama rēhitatanga takoha takitahi o Brazil) ā, ka taea anake te hono atu ki te pūkete kotahi, ka āwhina i te whakaiti i ngā ngana tinihanga me te whakapiki i te whai i ngā tauwhitinga.
Hei whakapakari ake i te whakawhirinaki ki te tūāpapa, ka whai muri ngā kaihoko i tētahi taahiraa manatoko tuakiri anō i mua i te tīmatanga o ngā hoko. Haunga te tuku tuakiri, ka whai muri ngā kaiwhakamahi i tētahi tukanga Mōhio ki tō Kaihoko (KYC), e whakahaerehia ana e te hoa mahi e kawenga ana mō te hanganga utu o te tūāpapa.
Kei te mākete tonu hoki tētahi tukanga mō te whakaae me te aroturuki i ngā kaihoko. Whai muri i te whakaurunga, ka whiwhi rātou i te tautoko me te arataki hei whakawhanake i ā rātou mahi me te hanga i tō rātou ingoa pai i roto i te hapori.
Ko tētahi atu tikanga ko te whakaū i te hoko e te kaihoko tonu. Me arotake me te whakaū i ia tauwhitinga i mua i te otinga, hei āwhina i te whakarite kia tika ngā tikanga kua whakaaetia, ā, kia rite tonu te taonga e pānuitia ana ki te mea ka tukuna ki te kaihoko.
Mēnā ka puta he raruraru i muri i te hoko, ka whai wāhi atu ngā kaihoko me ngā kaihoko ki tētahi hongere whakatau tautohe ōkawa. Ka mahi te tūāpapa hei takawaenga puta noa i te tukanga arotake, e āhei ai ngā taha e rua ki te rapu i tētahi otinga tika, mārama hoki.
I te tipu haere tonu o te mākete taonga kohikohi, me te kukume mai i te katoa mai i ngā kaihoko tauhou ki ngā kaikohi mohio e rapu ana i ngā taonga onge me te ahurei, ka noho te whakawhirinaki, te whai i ngā mea, me te māramatanga hei pou matua mō te pupuri i te tipu o ngā tauwhitinga matihiko me te whakawhānui ake i te urunga atu ki te pūnaha taonga kohikohi.
