Me te tata ki te 2 piriona kaiwhakamahi hohe puta noa i te ao, kua whakawhānui ake a TikTok i tana whānuitanga mā te whakauru i te ariā o te "shoppertainment," arā, ko te whakakotahitanga o te whakangahau me te hokohoko, he mahi e whakahou ana i te hokohoko ipurangi o ēnei rā.
E ai ki ngā tohunga, e aro ana tēnei pūnaha ki te hunga hokohoko mamati, e pai ake ana ki te tīmata me te whakaoti i ā rātou haerenga hokohoko me te kore e wehe atu i te taiao pāpāho pāpori, me te ratonga inamata.
E tautokona ana te hiahia o ngā kaihoko e ngā raraunga mākete. E ai ki tētahi rangahau a InsideSales, ko te tūponotanga o te huri i tētahi arataki i roto i ngā meneti tuatahi e rima i muri i te whakapā tuatahi he 21 ngā wā teitei ake i tērā i muri i te 30 meneti.
E ai ki a Vinicius Grecco, Kaiwhakahaere Hokohoko i Irrah Tech, mā ngā kaihoko Matauranga Horihori kua whakauruhia ki roto i a TikTok ka whakatauhia tēnei whārite mā te whakahaere aunoa i ngā taunekeneke, te kohikohi raraunga, me te whakahaere i ngā mahi i te wā kotahi. "Ki te kore he AI, ka uaua ake te whakatutuki i tēnei āhuatanga o te tere. Mā te whakaurunga o ngā kaihoko aunoa ki roto i ngā papaaho pāpori ka taea e tātou te whakautu ki ngā tono i te wā tūturu, me te whakamahi i te wā e tino hiahia ana ngā kiritaki," tana whakamārama.
Vinicius Grecco, Kaiwhakahaere Kaihoko i Irrah Tech
Ki a ia, ko te kaiwhakahaere matauranga horihori he piriti tika i waenganui i te kaihoko me te kamupene. Ka pātai te kaiwhakamahi mō tētahi hua, ā, ka whiwhi tonu i te whakautu, i roto i a TikTok. Mā tēnei ka tiakina te rere o te whakatere, ā, ka ārai i te ngaronga o ngā whai wāhitanga hoko.
Kua whakauruhia e te kamupene, e mahi ana i roto i te neke atu i te 50 whenua, a GPT Maker, tana tūāpapa mō te waihanga i ngā kaihoko AI whaiaro, ki roto i a TikTok. Mēnā ka whakangungua tika ēnei kaihoko ki ngā ihirangi kua tohua, ka taea e rātou te taunekeneke i runga i te horopaki me te tuku urupare e hangai ana ki ngā whāinga kua tautuhia e te waitohu.
"Ko te pānga matua ko te whakatata atu i ngā kamupene ki te hunga whakarongo kua uru kē ki te tūāpapa. He maha ngā waitohu e whiwhi karere ana, e pātai ana, e whai wāhitanga hoko ana i roto i a TikTok, engari kāore e taea e rātou te whakautu tere, te rite tonu, me te paerewa ratonga," te kī a te kaiwhakahaere.
Ko tētahi atu wero kei roto i te reo. He hunga rangatahi te nuinga — tata ki te haurua o ngā kaiwhakamahi TikTok kei waenga i te 18 me te 34 tau te pakeke — me whakahaere ngā kaihoko i roto i te whakawhitiwhiti kōrero ngāwari ake, māori ake, ā, kāore i te tino pakari. Heoi, e ai ki a Grecco, ehara te whāinga i te "tārua" i ngā whanonga rangatahi, engari ko te whakarerekē i te reo me te kore e ngaro te pono.
"Kāore te kaihoko e hiahia ki te akiaki i te reo. Me mārama rātou ki te hunga whakarongo, me whakautu pai, me te whakaatu i te waitohu i runga i te māramatanga. He tino whai hua te whakaritenga a GPT Maker i tēnei. Mā te tūāpapa ka taea e ngā kamupene te whakangungu i ā rātou ake kaihoko matihiko, e ako ana i ngā ihirangi o roto, e whakarerekē ana i te reo o ō rātou reo, ā, e whakauru ana hoki i ngā ā-rohe," tana kī.
Ehara i te mea ko te whakawhaiaro te whakarerekētanga tuhinga anake. "Ka taea e tātou te whakaako i ngā kaihoko ki te whakamahi i ngā reo ā-rohe, ngā kīanga ā-rohe, me ngā kupu whakahāwea ā-rohe, e ai ki ngā hiahia o ia kamupene," te whakamārama a Grecco.
E ai ki te tohunga, ko te whanaketanga o te AI i roto i a TikTok he whakaata i te whanaketanga arumoni o te tūāpapa. "I roto i te Toa TikTok, he rerekē ngā āhuatanga. Ko te tahuritanga e whakawhirinaki ana ki te kaha ki te hopu i te aro, ki te whakaputa i te hiahia, me te huri i te whakangahau hei whakatau hoko. Kua rite mātou mō taua wā," tana kī.
I puta te rautaki a Irrah Tech i te wā o te kaha o te mahi arumoni a TikTok. E ai ki tētahi rangahau i tukuna e te tūāpapa tonu, ko ngā pānuitanga i whakaaturia i runga i te taupānga i whakaputa i te pānga ā-tau i waenga i te R$ 18.6 piriona me te R$ 37.3 piriona ki te Hua Whenua Katoa o Brazil (GDP), me te tautoko i te 447,000 ngā mahi i roto i te whenua.
Kua arohia kētia ngā hua o te mahi. Hei tauira, i whakahaerehia e Granado tētahi kaupapa motuhake i roto i te Toa TikTok i neke atu i te 16 miriona ngā tirohanga, ā, neke atu i te 18,000 ngā hua i hokona. Ko Vittare Home, he kamupene whakapaipai kāinga kei Minas Gerais, i whiwhi moni whiwhi ia marama o te R$ 200,000 mā te tūāpapa anake, e 75% o ngā moni whiwhi a te waitohu i tēnei wā.
"E hiahia ana ngā kaihoko ki ngā whakautu tere tonu, ki ngā wheako whaiaro, me te whakawhitiwhiti kōrero tika i roto i ngā hongere e whakapau kaha ana rātou. Mō ngā kamupene, ehara i te mea ko te whakataetae mō te hunga whakarongo anake te mea nui, engari ko te kaha ki te kōrero, ki te hoko, me te hanga whanaungatanga i te wā tūturu. Kua mutu te noho hei taputapu noa iho te mātauranga horihori, ā, kua noho hei wāhanga nui o te tīma," te whakatau a Grecco.
