Kāore ngā haumitanga nui e aro ana ki ngā rautaki matatau, ki ngā tuhinga whakapati, me ngā kaupapa auaha e puta ai ngā hua e tumanakohia ana. Ko tēnei whakarihariha, he mea noa i te mākete, kāore i te hono ki te kounga o te whakatinanatanga, engari ki tētahi āhuatanga e warewarehia ana: arā, ko ngā hoapā tawhito.
Ehara i te mea he pātengi raraunga noa iho, ko te pūtake pono o tētahi kaupapa pakihi angitu ko te turanga o tētahi kaupapa pakihi whai mana, kaha, me te pono. Mā te kore aro ki tēnei kōrero ka pā kino ki te whakatinanatanga o ngā mahi, tae atu ki te whanaungatanga ki te hunga whakarongo, ā, nō reira, ki te hokinga mai o te haumitanga (ROI).
E mōhio ana ngā kaiwhakahaere me ngā kaiwhakatau ki te uara o ngā raraunga hei puna mō ngā mahi rautaki. Heoi, kāore he hua o te nui o ngā mōhiohio mēnā kāore he taurangi he pono, he tika, he hou hoki ēnei raraunga. E ai ki tētahi rangahau nā Validity, e 75% o ngā kaiwhakautu e kī ana ko ngā huarahi e ahu mai ana i ngā raraunga hē, kua tawhito rānei ka arahi ki te ngaronga o ngā kiritaki, ā, ka whakararu i te ine tuturu i ngā hua o ngā mahi.
Ehara i te mea ko ngā rēhitatanga kāore anō kia oti, ngā hapa tuhituhi rānei te raruraru. Ko te ārai tūturu kei te kore e aroturukihia te haerenga whakawhitiwhiti kōrero. He maha ngā hoapā ka hoki ki te huringa whanaungatanga i muri i te wā kore mahi, engari mā roto i ngā tau rerekē, i ngā hongere rerekē rānei. Ki te kore e mōhio ki tēnei tauira, ka ārai i te kamupene ki te whakarerekē i ana mahi i te wā tūturu, ā, ka whakararu i te whakamahinga o ngā whai wāhitanga. Ki te kore he hanganga whakamana tonu, me te kore hoki he whakaurunga tika i waenga i ngā pātengi raraunga me ngā hongere e kai ana i ngā raraunga, ka tere te tawhito o te pātengi raraunga—ahakoa te āhua he nui.
Ko te korenga o te whakahaere raraunga me te korenga o ngā tikanga hei whakarite i te tau tika mō ia CPF (tau rēhitatanga takoha takitahi o Brazil) ka puta he pānga tika: ngā kaupapa whakatairanga kāore i te tino whai hua, ngā nganatanga koretake, te moumou tahua, te whakahou i te whakahaere, te ngaronga o te mahi, ā, i roto i ngā take tairongo ake, ka whakararu i te whanaungatanga kiritaki nā te tohe tonu ki ngā whakapā hē, ki ngā whakapā auau rānei.
Hei tāpiri atu ki tēnā, ko te kore mārama ki ngā whanonga a te kiritaki auau—pērā i te pēhea me te wā e hoki anō ai te kiritaki ki te mahi tahi—ka ārai i te whakawhanake i ngā rautaki whai hua ake mō te mahi tahi. Ko te mutunga iho he mahi e whakamātau ana i ngā tikanga whakapā maha mō te tangata kotahi, e pau ana ngā rauemi me te wā o te tīma, ā, e pāngia ana hoki e ngā mōrearea ture pērā i te takahi i te LGPD (Ture Tiaki Raraunga Whānui o Brazil) nā te whakapā kore tika.
Ahakoa te āhua uaua o tēnei raruraru, ka taea te huri i tēnei āhuatanga mā te whakamahi i ngā tikanga e whakatairanga ana i te whakamahinga atamai o ngā raraunga. Ko te mea nui ko te aro atu ki te tau kua whakamanahia, me te tūponotanga teitei o te urupare, me te hangai ki te hītori o te whanaungatanga ki taua tau tautuhi takoha takitahi (CPF). He mea nui te whai i tētahi pātengi raraunga whai rawa, kua whakahoutia, kua hangaia hoki kia mōhio ai ka tae atu te karere ki te hunga tino nui - i runga i te waea tika, mā te hongere tika, i te wā tika.
I roto i tēnei horopaki, he mahi nui tā te hangarau, ehara i te mea hei taputapu whakamana kotahi anake, engari hei wāhanga o tētahi hanganga whanaungatanga tonu. Mā ngā tauira e ahu mai ana i te whakatau me te whanonga, me te pūnaha urupare o ia rā, ka waiho te pātengi raraunga whakapā hei taonga ora—ka taea te ako mai i ngā raraunga me te whakapai tonu.
Ehara i te mea ko te tautuhi noa i te nama kei te hohe, engari he mea nui kia mōhio ko tēhea hoapā te mea nui rawa atu hei whakaputa hua. Ko te tikanga o tēnei ko te whakaiti i ngā nganatanga, te whakanui ake i te tere whai hua, te tiaki i te ahua o te waitohu, me te tuku i tētahi wheako kiritaki e tika ana.
Ko te whakamahinga o ngā paparanga whakatau e ahu mai ana i ngā raraunga te mea e wehewehe ana i ngā mahi tino mahi mai i ērā e whakamahi noa ana mō te katoa. Nō reira, he mea nui kia whakamahia e ngā kamupene ngā tauira e kore e horoi noa i ngā raraunga engari e ako ana hoki i aua mea. He aha te mea i angitu? Nōnahea i angitu ai? Ā, he aha te mea ka taea te mahi anō?
Ko te whakahaere i te pātengi raraunga whakapā hei rawa rautaki—te whakauru i ngā puna o waho, ngā whanonga o mua, te whakamana i te kaikawe, me ngā manakohanga hongere—koinei te huarahi tino pono ki te whakaputa uara tūturu. Nā te mea, kāore he tangata e pai ki te pāngia e ngā whakawhitiwhiti kōrero kāore e tika ana mō tō rātou āhua o nāianei, mō tō rātou kōtaha rānei. Ā, pērā i te kino o ngā ngana nui ki te kiritaki, ka kino anō hoki ki te kamupene.
Hei karo i tēnei momo pakaru me whai tikanga, mātau, me te hanganga. Ko te pātengi raraunga hihiri he pātengi raraunga e whanake haere ana i roto i te wā, e urutau ana ki ngā whanonga a te kiritaki, ā, e tuku uara ana ki te kaituku me te kaiwhiwhi.
