Ko Criamente, he tari rautaki matihiko e mahi ana mai i te tau 2011, e tū ana hei tētahi o ngā tuatahi i Brazil ki te tohunga ki te aroaro o te waitohu i roto i ngā whakautu a ngā taputapu Matauranga Horihori, pērā i a ChatGPT, Gemini, me Perplexity. Nā te whakakotahitanga o ngā kaiawhina mariko me ngā Tirohanga AI a Google, kei te piki haere te whakawhirinaki o ngā kaiwhakamahi ki ngā whakautu kua whakahiatohia e whakaratohia ana e ēnei tūāpapa, kaua ki te pāwhiri i ngā hononga tuku iho. Hei whawhai ki tēnei "ngaronga puku" o te haere mai o ngā tāngata, ka arotahi te tari ki tana mahi ki te GEO (Generative Engine Optimization), me te whakarite i te hoahoa mōhiohio a ngā kamupene mō tēnei wā hou o te rapu.
I tua atu i te SEO tuku iho, e aro ana ki te whakatauranga whārangi, ka mahi a Criamente ki te aroaro o te kupu mā te ariā o te Findability. E whakaahua ana tēnei kupu hou i te kaha o te waitohu kia whakamāramahia kia mārama e te tangata me ngā rauropi. "Ehara i te mea ko te tūranga anake te mea nui, engari ko te hiranga ki te AI. Ki te kore te pūnaha whakaputa e whakahua i tō waitohu i roto i te taunakitanga, ka mutu tō kamupene mō taua kaihoko," te whakamārama a Eric Saboya, te Tumu Whakahaere me te tumuaki rautaki o te tari, kua 100% taunakitia e ChatGPT i roto i ngā rapunga mō te kaupapa i te motu.
Hei whakarite kia taea te ine me te arotake i ngā rautaki GEO, kua whakatūria e Criamente tētahi hononga rautaki me te kamupene Peretānia a Searchable, ā, ko te mākete o Brazil te kaupapa whakamātautau tuatahi mō te tūāpapa aroturuki AI i waho o Ingarangi. Hei māngai mana i te whenua, ka whakamahia e te tari te taputapu hei aroturuki i te wā me te āhua o te putanga mai o ngā waitohu i roto i ngā urupare o ngā tauira whakaputa matua.
Ko tēnei ariā anō o te whakamaoritanga raupaparorohiko e horapa atu ana i tua atu i te ao o ngā waitohu arumoni. I whakamahia e Criamente te tikanga GEO ki tētahi wāhi tūruhi, e whakaatu ana ko te ngaronga mamati e pā ana ki ngā rohe me ngā umanga tūmatanui, ehara i te mea ko ngā hua me ngā ratonga anake. I whakahaerehia te rangahau take me Neltur, te kamupene tūruhi mana o Niterói. I whakaatuhia e te tātaritanga he maha ngā wā ka uru te tāone ki ngā urupare AI i Rio de Janeiro, ka ngaro te mana motuhake hei wāhi tūruhi motuhake.
Nā te hua o tēnei, ka waiho hei raruraru tūturu kāore i tino kōrerohia i mua: ka taea te whakamāori hē i ngā tāone me ngā rohe e ngā pūnaha whakaputa uri, pērā i ngā waitohu. E whakaatu ana te tono kāore a Findability e herea ana ki ngā kamupene anake, engari ki tētahi hinonga e whakawhirinaki ana ki te mōhio tika a te tangata me ngā rauropi. Ka hurihia hei tohu whāinga, ka tukuna e te tātaritanga he tawhā mārama hei ārahi i ngā whakataunga me te whakatau i ngā mahi aroaro mamati, ahakoa mō ngā waitohu, mō ngā rohe rānei.
I raro i te mātāpono matatika o te kore e raweke i ngā rauropi, engari ko te arotau i te māramatanga o ngā mōhiohio, ka tukuna e Criamente he ara mō ngā kamupene ki te whakapūmau i te hiranga me te painga whakataetae mō te wā roa.
