Kati te kōrero mō te āhua o te hurihanga mamati i tēnei mea, i tērā mea ā muri ake nei. Kua puta kē te hurihanga mamati – ā, kua roa kē. I mua i te mate urutā Covid-19, he maha ngā kamupene nui kāore i te whai hanganga mamati taketake, pērā i te WhatsApp hei ratonga kiritaki. I ēnei rā, ko te whakamahi i ngā waea pūkoro mō te rangahau me te hoko he mea kāore e whakaarohia e ngā kiritaki kia kaua e whakamahia. He mea maori. Kei roto tātou i te ao muri-matihiko, kei reira te wheako mamati e whānui ana; hei tauira, ko Brazil tētahi o ngā whenua whakataetae tino wero o te ao e pā ana ki te maha o parakore e whakataetae kaha ana mō te aro me te whakapau moni a ngā kiritaki.
Ko te raruraru nui, heoi, he maha tonu ngā kamupene e whakaaro ana ki te ao matihiko me te ao tūturu hei mea motuhake, engari mō te kiritaki, he wāhanga katoa o te wheako kotahi. Nō reira, ko te panonitanga matihiko tūturu kei roto i te mōhio me pēhea te whakamahi i te mea pai rawa atu kua tukuna e te matihiko hei painga mō te kiritaki whai mana ake, kei mua i ngā kamupene tonu. He whakataetae tēnei mā ngā whakahaere ki te whakamahi i ngā taputapu matihiko hei whakahihiri ake i a rātou, hei whakapai ake i ō rātou oranga, hei tuku hoki i tētahi haerenga kiritaki hei whakapai ake i ō rātou oranga. Ko te whakataetae o te ao me te whakararuraru tonu mai i ngā kamupene hou e whakakaha ake ana i tēnei hiahia nui.
Ko te wheako o te kiritaki anake te mea tino rerekē i waenga i ngā whakataetae
I tēnei mākete e ngāwari ana te tāruarua me te hangarua i te hangarau, kāore te painga whakataetae tūturu o tētahi kamupene e takoto noa ana i roto i ana hua, i ana hangarau rānei. Ko te painga whakataetae pumau anake ko tōna whanaungatanga ki te kiritaki.
E kī ana ngā tohunga mātauranga matua, pērā i a Kotler, ko te angitu roa o tētahi kamupene e whakawhirinaki ana ki te whai wheako e aro nui ana ki te kiritaki. Ko te whakawhaiaro, me ngā mea hou nei, ko te whakawhaiaro nui e akiakihia ana e ngā hangarau honohono, he mea nui ki te whakatutuki i ngā hiahia motuhake o ia kiritaki i tō rātou wā motuhake i roto i tā rātou haerenga whanaungatanga ki te kamupene. Ko te wero he maha tonu ngā kamupene kāore e mārama ki ā rātou kiritaki, e tuku ana i ngā wheako kāore i te ōrite puta noa i ngā hongere rerekē.
Kia tino aro atu ai tētahi kamupene ki te kiritaki, he mea nui kia whai rōpū kaimahi e aro ana ki te kaupapa o te waitohu, ā, kia hono atu ki te kiritaki. Ka taea anake tēnei me te ahurea whakahaere tino kaha. He rite te ahurea o tētahi kamupene ki tētahi whānau, ko ngā uara ōrite, he kaupapa teitei ake, me te hononga rautaki te mea nui. Mō tētahi kamupene, ka puta he uara i roto i te ratonga kiritaki, ā, ka hangaia he ahurea e kitea ana e te kiritaki. Ko te hanga i ēnei katoa te wero nui rawa atu mō ngā kaiārahi mātau, nā te mea he roa te wā e pau ana, ā, e hangai ana ki ngā rawa kāore e taea te kite, ā, i te nuinga o te wā, ki ngā waiaro.
I roto i tēnei horopaki, he mea nui te tūranga o te kaiārahi, ehara i te mea ko ngā kōrero ā-waha anake, engari ko ngā whanonga, te tū, me te whanaungatanga ki ētahi atu. I tēnei ao e nui haere ana te tuku i ngā pūkenga pakeke ki ngā mīhini me te AI, ka nui haere te pai o ngā pūkenga ngawari, ā, ka nui haere te hiranga mō ngā kaiārahi me ō rātou akonga.
Te tūranga nui o te Raraunga Nui me te matauranga horihori
Ko tētahi atu mea hei whakaaroaro ko te hiranga o ngā raraunga i roto i tētahi taiao whakataetae nui. E mōhio ana ngā kiritaki he uara ō rātou raraunga, ā, e whakamahia ana hei whakaputa pānuitanga me ngā tuku motuhake mā rātou. Ko te tumanako ka whakamahia e ngā kamupene ēnei mōhiohio hei whakaputa uara, hei whakarato i ngā otinga pai ake, e tika ana hoki.
Koinei te wāhi e whai wāhi nui ai a Big Data. Mā tēnei ka taea te whāngai i ngā raraunga mai i ngā momo puna ki roto i tētahi hanganga matauranga pokapū, ka mahi ngā rauropi ki te kimi i ngā otinga pai ake. Ko te tauira rongonui, whai tikanga tonu hoki o Netflix e whakaatu ana i tēnei: ka whakamahia e te tūāpapa te matauranga horihori hei whakataurite i ngā whakaahuatanga o ngā kiriata me ngā raupapa e mātakihia ana e te kaiwhakamahi, me te whakarite i tana mata kia tukuna ngā kōwhiringa e rite ana ki ō rātou hiahia.
Ahakoa tōna pūmanawa, he maha ngā kamupene, tae atu ki ngā kamupene nunui, ngā kamupene matua i roto i ā rātou ake mara, kāore tonu i te mōhio me pēhea te whakamahi tika i ngā Raraunga Nui. I roto i ngā wero, ko te tika o ngā raraunga te mea nui rawa atu. I roto i te horopaki o ngā tinihanga hōhonu me ngā tinihanga nui, he mea nui te kounga me te pono o ngā puna hei karo i ngā whakatau hē.
Kei te tere haere te whanaketanga o te Matauranga Horihori (AI), inā koa ko te AI whakaputa, ā, he mea nui rawa atu tēnei mō ngā mahi pakihi. He tautoko te AI i te mohio o te tangata, e tuku ana i ngā mahi uaua ki ngā rauropi. Heoi, ko te AI whakaputa, i rongonuihia e ngā taputapu pēnei i a ChatGPT me DeepSeek, ka puta te mōrearea (e iti haere ana) o ngā "whakaaro pōhewa," arā, ko te whakaputa i ngā mōhiohio kore pono. He tino mōrearea nui tēnei e hiahia ana ki te whakaaroaro nui mai i te kaiwhakamahi kia kitea ai te pono. Ā, i roto i tētahi ao uaua e hiahia ana ki ngā whakautu tino mārama, he mōrearea hinengaro tino tūturu tēnei mō ngā kaihoko me ngā pakihi.
Ngā rohe e whai ake nei o te panonitanga mamati
Rorohiko Irahiko: Ka whakateretere ake i te mana o te matauranga horihori, me te oati i tētahi "ao hou" me te mana nui ake mō ngā kamupene hangarau nui i tō ngā kāwanatanga tonu.
• Ngā karetao me te AI: Ka taea e ngā karetao me te matauranga horihori whaihua me te mahi, tae atu ki te matauranga whakaputa me te urunga ki ā mātou raraunga, te āwhina i ngā mahi o te whare me ētahi atu mahi. Ahakoa he tino whakawhaiaro ā rātou, ā, kāore e "mate", he nui ngā mōrearea haumarutanga tukutuku kei a rātou.
Te Haumarutanga Ipurangi: He wero e tipu haere ana, ā, ko tētahi o ngā pakihi nui rawa atu o te ao (ko te hara matihiko te tuatoru o ngā pakihi o te ao, e ai ki ngā kaiwhakahaere o Palantir me Palo Alto), nā te pikinga ake o ngā whakaeke me te tinihanga i akiakihia. Ka whakanui ake te rorohiko matihiko i tēnei wero, nā te mea ka taea e ia te wawahi i ngā kupuhipa me ngā kī whakamuna o nāianei.
• Te tuku whakataunga ki te AI: He ia haere tonu o te tuku whakataunga ki te matauranga horihori, e kitea ana i roto i ngā waka taraiwa-ake, i ngā pokanga karetao rānei, me te tumanako ka iti ake te hapa mīhini i te hapa tangata.
• Ngā Avatar AI: He au noa te tirohanga a ngā kaiawhina pēnei i a Jarvis o Iron Man, me ngā waea pūkoro me ētahi atu taputapu hei whakawhānui i te mahara me te kaha hinengaro.
• Te Hokinga Mai o te Metaverse: Ahakoa i kiia he whakamātautau "wāhanga tōmua" i tōna puāwaitanga tuatahi, mā te whanaketanga o ngā taputapu me te mōhio o ngā whakatupuranga hou ki ngā taiao mariko ka hoki mai pea te Metaverse hei taiao noa mō ngā taunekeneke rumaki ake, ā-taiao hoki.
Te tangata kei waenganui o te hangarau
I runga i ēnei huringa me ngā tumanakohanga katoa, ehara te kaiārahi i te mea mō te mana whakahaere, engari mō te kaupapa. Ka nui haere te aunoatanga o te ao, ā, e matapaetia ana ko ngā kaiārahi motuhake e peia ana e te matauranga horihori ka noho hei rangatira mō te whenua i roto i ngā tau e rima e whai ake nei, engari ko te mea tino rerekē ka noho tonu hei tangata. Nō reira, he mea nui te pānui i ngā tuhinga pēnei i te "Man's Search for Meaning"nā Viktor Frankl mō te hunga e ārahi ana i roto i ngā horopaki taumaha me te uaua. Ko te wheako o Frankl i Auschwitz e whakaatu ana ki a tātou, ahakoa i roto i ngā āhuatanga tino kino, ka taea te kimi tikanga, ā, ko tēnei whakaaro kaupapa te ārahi i ngā whakataunga uaua.
I taku titiro whakamuri ki taku haerenga hei kaiārahi, ka mōhio ahau ko taku hapa nui rawa atu, mō te wā roa, ko te ngana ki te hanga i ētahi atu kia rite ki taku momo mahi. I ako ahau—he maha ngā wā he uaua—ko te mahi a te kaiārahi ehara i te mea ko te whakakotahi, engari ko te whakamana. Ko te kaiārahi e whai hua ana ko ia te tangata e whakaoho ana i te pai o ia tangata e karapoti ana i a rātou, e tuku ana i ngā pūkenga rerekē ki te tito i tētahi mea nui atu i tētahi mahi takitahi. Koinei te momo kaiārahi e hiahia ana ahau kia kite i te tipu: he tuwhera, he atawhai, he tangata hōhonu.
Kāore te panonitanga matihiko i te mea tawhiti noa atu – kei runga i a tātou. Engari, ahakoa te matatau o te ao, kāore e taea te whakakapi i te hiahia mō ngā whanaungatanga pono me te kaupapa mārama. He mea nui te raraunga. He mea nui te ahurea pakari. Engari kei te wāhi e hono ana te mātauranga horihori me te mātauranga kare ā-roto ka tino puta ngā mea whai hua, ka whakarei ake i te wheako kiritaki katoa.
