E matapaetia ana ka kitea anō he mahi kaha a te hokohoko ipurangi o Brazil i te Rā o ngā Pāpā 2026, tētahi o ngā rā matua o te maramataka hokohoko ā-motu. E matapaetia ana ka puta he R$ 10.56 piriona i tēnei rāngai, e ai ki ngā matapae a te Brazilian Association of Artificial Intelligence and E-commerce (ABIACOM). He pikinga tēnei tatauranga ki te R$ 9.53 piriona i whiwhihia i taua rā anō i te tau 2025.
E tohu ana te whakatau tata ki te tipu o ngā hoko mā te 10.81%, e pupuri ana i te huarahi pai o te hokohoko ipurangi o Brazil, ahakoa he tere ake te tere ki te 15.44% i tuhia i te tau kua hipa. Me piki anō hoki te pikinga o ngā hoko, mai i te R$ 1.03 piriona i te tau 2025 ki te R$ 1.19 piriona i te tau 2026.
Ko te utu tīkiti toharite me noho pumau tonu, mai i te R$ 568.61 ki te R$ 571.28. E matapaetia ana ka eke te maha o ngā ota ki te 18.49 miriona, ki te whakaritea ki te 16.76 miriona i rēhitatia i te tau 2025, e whakaatu ana i te tipu o te nui o ngā hoko me te whakakotahitanga o te tikanga o te hoko koha ipurangi.
Ko te pumau o te utu tīkiti toharite e whakaata ana i tētahi āhuatanga ōhanga e hiahia tonu ana kia tūpato mai i ngā kaihoko me ngā pakihi. I te mea he tiketike te reiti huamoni taketake, he nui ake te utu o te nama, ā, he iti ake te here o ngā utunga kore huamoni, inā koa mō ngā hoko nui ake te uara. Nō reira, he maha ngā kaihoko e whiriwhiri ana i ngā koha he pai ake te ōwehenga utu-painga, e whakatairanga ana i ngā whakatairanga, i ngā waitohu rerekē, me ngā taonga iti ake te utu.
Hei tāpiritanga, ka huihuia mai e te tau 2026 ngā āhuatanga e awe ana i ngā whanonga a ngā kaihoko, pērā i te maramataka pōtitanga me te tūnga o te Ipu o te Ao FIFA 2026, ka tū i mua tata atu, ā, ka taea pea te huri i tētahi wāhanga o ngā tahua a ngā whānau ki ētahi atu whakapaunga, pērā i te haereere, te hikohiko, me te whakangahau.
"E matapaetia ana e mātou ka neke atu i te 10% te tipu mō te Rā o ngā Pāpā, e whakaatu ana i te kaha o te hokohoko ipurangi o Brazil ahakoa he uaua te ōhanga. He rā tino nui tēnei mō te hokohoko, ā, kua kite mātou kei te haere tonu te hoko a ngā kaihoko, engari i roto i te huarahi kua whakaritea ake, e rangahau ana i ngā utu me te rapu i ngā tuku e whakarato ana i te uara nui ake mō te moni kua whakangaohia," te kī a Fernando Mansano, te perehitini o ABIACOM.
E ai ki te kaiwhakahaere matua, ko te whanonga a te kaihoko te take i piki ake ai ngā hoko ahakoa te pumau tonu o te utu tīkiti toharite. "Ko te pikinga o te maha o ngā ota e whakaatu ana kei te teitei tonu te hiahia ki te hoatu koha. Heoi, ko ngā reiti huamoni teitei e whakawhāiti ana i te mana hoko, e meinga ana te tini o ngā kaihoko ki te whiriwhiri i ngā hua utu iti ake, ki te whakakapi rānei i ngā waitohu utu nui ki ngā whiringa utu pai ake. Ahakoa rā, kei te whiwhi tonu te hokohoko ipurangi i te wāhi mākete nā te ngāwari, te momo, me te utu whakataetae."
Ko ētahi o ngā wāhanga e matapaetia ana ka kitea te nui rawa o ngā hoko mō te Rā o ngā Pāpā ko ngā hikohiko, te ahua, ngā hinu kakara, ngā hu, ngā taputapu whakapaipai, ngā inu, ngā taonga hākinakina, ngā taputapu, ngā wati, me ngā hua whaiaro—ko ēnei wāhanga e tino hiahiatia ana i tēnei wā.
