Kua tino kitea te tipu o te hokohoko ipurangi. Nā te mea i mua i pai ake ai ngā kaihoko ki te hokohoko i ngā toa tūturu, i ēnei rā kei te werohia tēnei āhuatanga e te hiahia nui ake ki ngā hongere ipurangi. Ehara i te mea miharo, e ai ki te Brazilian Association of Electronic Commerce (ABComm), i tipu te wāhanga mā te 10.5% i te tau 2024, ā, i rēhitatia he moni whiwhi R$ 204.3 piriona. I runga i tēnei whakaaturanga nui, he mea nui kia haumi te rāngai ki ngā rautaki tika hei tautoko i tana mahi.
Kua roa tātou e kite ana i te kaha me te whānui o te hokohoko ipurangi. I tino rongonui haere tēnei kaupapa, inā koa i te wā o te mate urutā, i te wā i tika ai kia urutau ngā pakihi ki te wā o te noho motuhake me te heke ki ngā papaaho hei āwhina i te whakatutuki i ngā hiahia o te marea.
Heoi, ahakoa i whakaarohia e ētahi kaihokohoko he mahi "wā poto" tēnei, kua whakahēngia tēnei tautohe ināianei, nā te whānui haere o te whakamahi a ngā kaihoko i te hokohoko tuihono. Arā, he maha ake ngā tāngata e hono ana, e whakamahi ana i ngā taputapu e whai wāhi ana ki te tere me te whai wāhi ki te hokohoko. Hei tāpiri, he nui ake te tono me te mātakitaki a ngā kaihoko o ēnei rā, me te aro nui ki ngā taipitopito.
Arā, ehara i te mea ko te whakarite noa kei reira ngā hua hei whakatutuki i te hiahia, engari he mea nui kia aro atu ngā whakahaere e mahi ana i te hokohoko īpurangi me te hiahia ki te whakanui ake i tō rātou toro atu ki ngā āhuatanga matua e rima:
#1 Wheako Kaihoko: me whai hononga pai te ratonga kiritaki puta noa i ngā hongere katoa. Arā, he mea nui kia whakapūmautia he ratonga whaiaro e tuku ana i te tautoko, ahakoa te momo pāpāho matihiko e whakamahia ana e te kiritaki. Mā tēnei mahi ka taea te huri ki te hoko, ā, nō reira, ka pono te kiritaki.
#2 Omnichannel: Hei tāpiri atu ki te kaupapa o mua, he mea nui kia tautuhia e ngā kamupene te whakauru i ngā hongere ratonga kiritaki. Ahakoa i roto i te taiao tūturu, i te taiao matihiko rānei, me rongo te kaihoko i te manaaki me te tautoko ōrite, mai i te whiriwhiri i te hua ki te whakaaturanga ki a rātou ngā tikanga utu.
#3 Te Whakahaere Taonga: Ki te kore te kaihoko e hiahia ki te wehe atu, me tae atu ngā taonga ki a rātou – engari me tere tonu. He rautaki whai hua tēnei kua whakamahia e ngā kaitākaro nui, pērā i a Mercado Libre. Nō reira, me whakawhanake e te whakahaere he mahere whakahaere taonga hei whakatutuki i ngā wā kati me te whakatutuki i ngā tumanakohanga a te kaihoko.
#4 Te Whakahaere Taonga: Kāore he painga o te hoko me te kore he taurangi kei te wātea te hua. Arā, he mea nui kia whakauruhia ngā raraunga taonga me ngā mōhiohio hei whakahaere pai ake i ngā mahi, ahakoa ā-tinana, ā-matihiko rānei, kia kore ai e pau ngā taonga.
#5 Te Mātauranga Horihori: Hei whakarite i te whai huatanga o ngā au o mua, he mea nui kia tautokona e te hangarau. I roto i tēnei horopaki, he au kaha te AI, nā tōna whānuitanga ki te tautoko i ngā mahi mai i te aunoatanga o ngā mahi, pērā i te ratonga kiritaki, te tātari tauira me te raraunga, tae atu ki te whakamāramatanga o ngā rautaki pērā i te whakahaere mahi, te haumarutanga me te tutuki i ngā whakaritenga.
Ko te mea e rite ana ki ēnei ia au katoa ko te whakaū i te hiranga o te hanganga o ngā mahi. I tēnei whakaaro, he mea nui te tautoko i ngā otinga pakari me te motuhake i roto i tēnei momo hokohoko, nā te mea e tautoko ana i ngā whakahaere katoa, te mana whakahaere, ā, i runga ake i ngā mea katoa, e whakamana ana i te pai me te kounga.
Ahakoa kua tino tere te tipu o te hokohoko ipurangi—ā, mō te maha o ngā whakahaere, i roto i te āhua koretake—he rāngai tēnei ka haere tonu te whānui, me te whakaaro ki ngā whanonga me ngā manakohanga o te marea i tēnei wā. Hei tohu mō tēnei, e ai ki a ABComm, i tēnei tau e matapaetia ana ka eke te rāngai ki te whiwhinga moni o te R$ 224.7 piriona, ka piki ake mā te 10% anō i whakaritea ki te tau 2024.
Nō reira, ko te hunga kāore anō kia haumi ki te waihanga i tētahi aroaro i roto i te taiao matihiko, kāore rānei e whai ana ki te whakatinana i ngā rautaki toro atu, ka tino mahue iho rātou. Nō reira, haunga te whai rauemi tika, he taahiraa pai te rapu āwhina i tētahi kaitohutohu motuhake ki te tautuhi i te ara pai hei whai.
Kei te ao matihiko tātou. Ahakoa i mua ko te whai toa i tētahi wāhi rautaki i whakamana i te angitu o ngā hoko, ināianei, hei tāpiri atu ki tēnā, me noho tuihono. I te mea ka āwhina te hangarau i te urunga atu, he mea nui kia kaha ngā kaihokohoko ki te whai i tēnei kaupapa kia pai ake ai ngā hua. Heoi anō, ehara te heke mai i te "hoko tuihono noa iho," engari ko te tuku i tētahi wheako rere, atamai, me te whakauru ki te kaihoko; ko ngā kaihokohoko kāore e urutau ka ngaro pea te whenua.
