Ko te hokohoko īpurangi te wāhanga hokohoko me te urunga nui rawa atu i roto i ngā whenua 15 o Brazil, e hipa ana i tētahi atu wāhanga i roto i te maha o ngā kaihoko kua hoko i te iti rawa i te kotahi. E whakaatuhia ana tēnei e te rangahau " Mahere o te Kai o Brazil," i whakahaerehia e klavi, he kamupene hangarau pūtea e tohunga ana ki te matauranga raraunga. E whakaatu ana hoki te rangahau, ahakoa te mana o ngā mākete nui, he rerekē te kaiārahi i roto i te kai i runga i te rohe: ko ngā kamupene ā-rohe pēnei i a Brisanet, Grupo Mateus, Arasuper, me Você Telecom e rēhita ana i te urunga nui atu i ngā waitohu ā-motu i roto i ō rātou ake mākete.
I whakahaerehia te tātari mā te whakamahi i te Competitive Radar a Klavi, me ngā raraunga huna mai i Open Finance, ā, i paunatia e te taupori o ia kawanatanga, e ai ki te IBGE (Brazilian Institute of Geography and Statistics). I ine te rangahau i te urunga o ngā kāwai mākete matua, i tautuhia ko te ōrau o ngā kaihoko i roto i te tauira i mahi i te iti rawa i te kotahi tauwhitinga me tētahi kāwai, waitohu rānei i roto i te wā kotahi tau. Kei roto i te tauira he 1.2 miriona tāngata, ā, kei roto ko te R$ 15 piriona i roto i ngā tauwhitinga kua whakarōpūtia me te neke atu i te 3,000 waitohu kua maheretia.
E whakaatu ana ngā raraunga ko te hokohoko ipurangi te mea tino kaha i ngā rohe o te Tonga me te Tonga-mā-rāwhiti, ā, koia te tino kaiārahi i ngā kawanatanga katoa, ko Mercado Livre me Shopee te nuinga e peia ana. Heoi, i ētahi atu rohe, ko te kaiārahi o ngā mākete kei te tohaina ki ngā kamupene whakawhitiwhiti kōrero ā-rohe me ngā kamupene hokohoko kai, e whakaatu ana i ngā rerekētanga nui o ngā whanonga kaihoko i waenga i ngā kawanatanga.
"He ia āhua kua whakakotahihia te tipu o te hokohoko ipurangi i Brazil, engari e whakaatu ana ngā raraunga kei te noho tonu te kai i roto i ngā rohe. I roto i ngā whenua rerekē, he kaha tonu te whanaungatanga o ngā kamupene ā-rohe ki ā rātou kaihoko, ā, ka taea e rātou te whakataetae ōrite, te eke rānei ki runga ake i ngā waitohu nui o te motu. He mea nui tēnei māramatanga nā te mea ka taea e ngā kaihokohoko, ngā umanga pūtea, me ngā kamupene hangarau te mārama ake ki ngā āhuatanga motuhake o ia mākete me te whakawhanake i ngā rautaki kaha ake," te kī a Bruno Chan, te Tumu Whakarae me te kaiwhakaū tahi o klavi.
I nga rohe ki te Tonga me te Tonga, ko te e-tauhokohoko te tino kaha ki waenga i nga kaihoko i nga whenua katoa. Ko Mercado Livre te kaiarahi i Santa Catarina, Paraná, Rio Grande do Sul, Rio de Janeiro, me São Paulo, ko Shopee kei te waahi tuatahi i Minas Gerais me Espírito Santo. Ko São Paulo te rehitatanga o te whakaurunga e-hokohoko teitei i roto i te whenua, me te 56.32%, ka whai ko Santa Catarina, me te 52.38%, me Rio de Janeiro, me te 52.05%.
He rerekē ake te āhua o te taha raki-mā-rāwhiti o te whenua. Ahakoa ko te hokohoko ipurangi te arataki i roto i ngā whenua e ono o ngā whenua e iwa, kei te mau tonu te tūranga matua o ngā kamupene ā-rohe i roto i ngā mākete rautaki. Ko Brisanet te arataki mō te wāhanga Ipurangi, Pouaka Whakaata, me te Waea i Ceará me Rio Grande do Norte, kei mua i ngā kaiwhakahaere nui o te motu. I Ceará, ko te painga ki a Shopee he 0.15 ōrau noa iho, e whakaatu ana i tētahi mākete whakataetae nui. I Rio Grande do Norte, he rerekētanga 2.93 ōrau te rerekētanga o te kamupene ki te kamupene tuarua.
Te mana o ngā waitohu ā-rohe
Ahakoa te tipu haere o ngā mākete, e whakaatu ana te rangahau kei te kaha tonu te awe o ngā waitohu ā-rohe ki te kai o Brazil. Ahakoa kei a Mercado Livre me Shopee ngā tūranga matua i te nuinga o ngā kawanatanga, kei te mau tonu ngā kamupene ā-rohe i ngā tūranga rautaki i roto i ngā wāhanga hokohoko nui, inā koa ko ngā whakawhitiwhiti kōrero me te hokohoko kai.
Ko te tauira matua ko Brisanet. Ko te kaiwhakahaere te kaiārahi o te wāhanga Ipurangi, Pouaka Whakaata, me te Waea i Ceará me Rio Grande do Norte, e hipa ana i ngā rōpū motu nui, ā, e pupuri tonu ana i te manakohanga a ngā kaihoko ahakoa i roto i ngā whenua kua uru kē te hokohoko ipurangi ki roto i ngā wāhanga kaihoko matua.
I roto i te rāngai hokohoko kai, he mea nui anō hoki te whakarōpūtanga ā-rohe, ā, ko Grupo Mateus te mea e waiho ana a Maranhão hei tētahi o ngā whenua torutoru o Brazil e nui ake ana te whakaurunga o te hokomaha i te hokohoko ipurangi, ā, ko Arasuper kei roto i te tūranga ōrite i Acre. E whakaatu ana ngā hua, i roto i ētahi mākete, ko ngā mekameka whai mana nui me te mōhiotanga ā-rohe kei te whai mana nui ake i ngā kaitākaro nui o te motu.
"E whakaatu ana ngā raraunga kāore he mākete kotahi o Brazil, engari he maha ngā mākete e noho tahi ana i te wā kotahi. Kua piki ake te whānuitanga o ngā mākete ā-motu, engari kāore tēnei i te kī kua ōrite te whanonga a ngā kaihoko. Kei te ārahi tonu ngā kamupene ā-rohe i ngā wāhanga nui nā te mea kua hanga hononga tata ki ā rātou kiritaki, ā, kua whakawhanakehia ngā mahi e rite ana ki ngā āhuatanga o ia kawanatanga. Ka noho tēnei mātauranga ā-rohe hei painga whakataetae mō tētahi rautaki whakawhānui," te kī a Bruno Chan.
E whakaatu ana hoki te tātari i ngā rerekētanga nui i waenga i ngā rohe. Ahakoa e aro nui ana te Tonga me te Tonga-mā-rāwhiti ki te hokohoko ipurangi, e arahina ana e Mercado Livre me Shopee, e whakaatu ana te Raki me te Waenga-uru i te taurite nui ake i waenga i ngā kāwai, me ngā kamupene whakawhitiwhiti kōrero pēnei i a Claro, Vivo, me Você Telecom e whakataetae ana mō te kaiārahi i roto i ētahi kawanatanga. E whakaū ana tēnei horopaki kei te noho tonu ngā āhuatanga pēnei i te hanganga, te auau o te kai, me te aroaro ā-tinana ki ngā whanaketanga whakataetae o te hokohoko ipurangi o Brazil, ahakoa te tere haere o te horapa o te hokohoko ipurangi.
