I tēnei mākete e piki haere ana te whakataetae me te aro ki ngā wheako o te kiritaki, kua mutu ngā huihuinga ā-kamupene hei hui kotahi noa iho, ā, kua noho hei tūāpapa waitohu rautaki. Koinei te tirohanga a Eduardo Zech, te kaiwhakahaere hokohoko me te whakahaere i Panda Inteligência em Eventos, he kamupene e tohunga ana ki te waihanga i ngā wheako ā-kamupene e arotahi ana ki te hanga waitohu.
"Ka mahi mātou me te whāinga matua o te waitohu a te kiritaki, me te tirotiro i ō rātou āhuatanga, uara, whanonga, me ngā karere matua e hiahia ana rātou ki te whakapuaki," te whakamārama a Zech. E ai ki a ia, ko ia taipitopito o tētahi huihuinga—mai i te hoahoa o te huinga ki te reo tirohanga—ka taea, ā, me whakamahi hei wāhi whakapā kare ā-roto ki te hunga whakarongo, hei whakaū i te tūnga me ngā uara o te waitohu.
Mō Panda, ka tīmata te haerenga whakamahere kaupapa mā te ruku hohonu ki te tuakiri me te wā rautaki o te kiritaki. Mai i reira, ka hangaia ngā wheako ā-kanohi, ā-tirohanga, me ngā wheako taunekeneke e rapu ana i te tirohanga whānui engari me te wheako waitohu pono anō hoki. "Ko te whakaaro tonu kia whakaputa i te hiranga, te rerekētanga, me te whakanui ake i te pānga mā te whakaputa i tētahi ingoa pai," te kī a te kaiwhakahaere matua.
Mai i te ao tūroa ki te ao matihiko – Ka haumi anō hoki te kamupene ki ngā rautaki matihiko hei huarahi ki te whakanui ake i te whānuitanga o ngā huihuinga me te whakaroa i tō rātou pānga. "Ka whakamahere mātou i ngā ihirangi mō mua, i te wā, me muri i te huihuinga, mā te rautaki whakapā atu. Hei tāpiri, ka arotahi mātou ki ngā wheako Instagrammable, ngā hononga mahi tahi me ngā kaiwhakatairanga, ngā hashtags, me ngā whakahohenga matihiko," te kī a Zech.
E kitea ana e Panda tēnei whakaurunga i waenga i te tinana me te mamati, e kiia nei ko te wheako tinana, hei ia o ngā tau e haere ake nei. "E kore e taea te whakakapi i ngā huihuinga kanohi ki te kanohi hei hanga hononga tangata. Engari i ēnei rā, ka whakawhānui ake te mamati i te whānuitanga me te roa o te huihuinga. E whakapono ana mātou ka haere tahi te kanohi ki te kanohi me te mamati hei hanga wheako tino pai," ko tā rātou whakanui.
Te Waitohu me ngā Hua – Ehara i te mea hanga noa, engari me whakamahere me te ine i ngā hua mō te hanga waitohu mā roto i ngā huihuinga. Ka whakamahia e Panda ngā tātari raraunga, ngā paearu, ngā KPI, tae atu ki ngā tohu pānga ā-rohe hei aromatawai i te angitu o āna kaupapa. "Ka ine mātou i ngā mea katoa mai i te whai wāhi, ngā taunekeneke i ngā wā whakahohenga, me te tirohanga ki te waitohu, tae atu ki te whanaketanga rohe, pērā i te waihanga mahi me te moni whiwhi ā-rohe," te kī a Zech.
Ko ngā tauira pēnei i ngā kaupapa i mahia mō Anglo American me Localiza e whakaatu ana i te mana o ngā huihuinga hei taputapu tūnga. I te tuarua o ngā tauira, e ai ki a Eduardo, i tino rite te ariā i hangaia mō te huihuinga ki te kaupapa a te kamupene, ā, nā reira i tino whakatau ai i te whiriwhiri i a Panda hei tari whakahaere.
Ahurea waitohu – Mō ngā kamupene kāore anō kia whakamahi i ngā huihuinga hei taputapu waitohu, he māmā noa te karere a Panda: tīmata ki te kaupapa. "I mua i te whakaaro ki te whakatakotoranga, whakaarohia te take. He aha te karere e hiahia ana koe ki te whakapuaki? He aha te kare ā-roto e hiahia ana koe ki te whakaputa?" te tohutohu a Zech. Ā, ko tāna whakamutunga: "Ka pāngia ngā huihuinga e te tinana, e te kare ā-roto, me ngā mātakitaki. Ina whakaratohia e te waitohu he wheako motuhake, ka mutu te noho hei ingoa noa iho, ka tīmata te noho ki tētahi wāhi i roto i te mahara kare ā-roto o te marea," tana whakapumau.
