He iti iho i te wiki e toe ana i mua i te taenga mai o tētahi o ngā huihuinga pānuitanga matihiko e tino manakohia ana i Brazil, ka oati a AdTech & Branding 2024, i whakaritea e IAB Brasil, ki te huihui i ngā ingoa nunui o te rāngai i te 3 me te 4 o Hepetema i te Whare Tapere Santander i São Paulo.
Kua whakapumautia te whai wāhi atu o ngā kaiwhakahaere o ngā kamupene rongonui pērā i a Bradesco, Electrolux, Google, Heineken, Magalu, Mercado Livre, Renault, Samsung Ads, Seara, Spotify, Tinder, me Unilever ki te huihuinga. Hei tāpiri, ka tae mai hoki ngā kaiwhakatairanga pērā i a Ana Hickmann, Camila Coutinho, me Lucas Selfie, me ngā tino tangata o te ao pērā i a David Cohen, te Tumu Whakarae o IAB US, a Fiorenza Plinio, te tumuaki o te ao o Cannes Lions, me Neil Redding, te kaituhi me te kaituhi mō ngā mea kei te heke mai, hei kaikōrero. Kei te paetukutuku mana o te huihuinga te rārangi katoa o ngā kaiuru.
He wāhi ahurei te AdTech & Branding 2024 ki te whakawhitiwhiti wheako me ngā tohunga rongonui o te ao, me te tūhura i ngā hangarau e whakarerekē ana i te pānuitanga matihiko. Ko te kaupapa matua o tēnei tau e whakakaha ana i te kaupapa whakahaere i whakarewahia i te marama o Hune – "Ko te IAB te kāinga o te pānuitanga matihiko. Haere mai" – ā, ka aro atu ki ngā kaupapa pēnei i te whakangungu i ngā tohunga pānuitanga matihiko, te pānuitanga i te wā rerema, te pānuitanga matihiko me te tūmataitinga, tae atu ki ngā wero me ngā whai wāhitanga e puta mai ana i te matauranga horihori.
"Kua pumau tēnei huihuinga i roto i ngā tau. Mā te hora i ngā ihirangi mō ngā rā e rua, me te kukume mai i te hunga whakarongo nui ake me te pai ake o te whakauru i te mākete katoa, ka whakaatuhia te whānuitanga o ngā kaupapa e hanga ana i te kaupapa o tā tātou e mōhio nei ko te pānuitanga matihiko. Kāore he whakawhitiwhiti kōrero me te kore hangarau. Mā te awhi i tēnei tirohanga ka puta mai he whānuitanga nui o ngā mea ka taea i roto i ngā kaupapa hou pēnei i te DOOH, CTV, Retail Media, AI, me te Ōhanga Kaihanga," te kī a Cristiane Camargo, Tumu Whakarae o IAB Brazil.
Ka taea te rēhita mō te huihuinga i runga i te paetukutuku mana. Ka taea e ngā mema o te IAB te whiwhi hekenga motuhake mā te whakapā atu ki a [email protected].
Hei wāhanga o te kaupapa AdTech & Branding 2024, ka kawea mai e IAB Brasil ki te whenua, mō te wā tuatahi, te Global CMO Growth Council, tētahi o ngā huihuinga hokohoko nui rawa atu o te ao, i hangaia i ngā tau e ono ki muri e Cannes Lions me ANA, te rōpū kaiwhakatairanga o Amerika. Tata ki te 40 ngā tohunga kua karangatia ki tēnei hui, ka arahina e Fiorenza Plinio, te tumuaki o te ao o Cannes Lions, me Nick Primola, te tumuaki tuarua o ANA.
Ko ngā kaitautoko matua o AdTech & Branding 2024 ko:
- Kaitautoko Matua: Globo, Google, Jellyfish, MercadoAds, PlutoTV, RecordTV, Samsung Ads me UOL
- Koura: Adsmovil, Peeke Mamati, JCDecaux, Leonardi me Webedia
- Parahi: Pānui Uber
- Tautoko: Bloomberg Línea, Doity, Eventials, Kantar Ibope Media me Offerwise
Mō ētahi atu pārongo me te rēhitatanga, tirohia: www.adtechbranding2024.com
