Kei te piki haere tonu te hokohoko o Brazil, me ngā kamupene nui rawa atu e 300 o te rāngai e whakaputa ana i te R$ 1.129 trillion i roto i te moni whiwhi i te tau 2023, e ai ki te whakatauranga Cielo-SVBC o ngā Kamupene Hokohoko Nui rawa atu e 300 i Brazil. I roto i tēnei horopaki, e tū ana te mākete raihana, e rēhita ana i te tipu iti o te 19.1% i te tau kua hipa, e ai ki te Brazilian Franchising Association (ABF). Nā tēnei tipu, e hiahia ana ngā whatunga raihana ki ngā otinga hangarau ka taea te whakapai ake i te whakawhitiwhiti kōrero me te whakahaere i ā rātou wāhanga.
a Central do Franqueado, he tūāpapa e tohunga ana ki te whakawhitiwhiti kōrero me te whakahaere mō ngā whatunga raihana, me tētahi āhuatanga hou e oati ana ki te whakapai ake i te taunekeneke i waenga i ngā kaipupuri raihana me ngā kaipupuri raihana. Me te whai kia whakakotahi i ngā tukanga whakawhitiwhiti kōrero katoa ki roto i te taiao kotahi, ka tukuna e te taputapu hou ngā āhuatanga pēnei i te huihuinga ataata whakauru, ngā rangitaki waea me ngā tuhinga hui, me tētahi pokapū waea whaiaro. Ko te whāinga o tēnei hangarau he whakahaere i ngā mahi o ia rā o ngā whatunga raihana, kia pai ake ai te whai hua me te whakarite i ngā taunekeneke, me te whakarite i te haumarutanga ture me te ratonga ka taea te whakarite mā te rāngai.
E ai ki a Dario Ruschel, te Tumu Whakahaere Matua o Central do Franqueado, ko tētahi o ngā wero nui o te rāngai raihana ko te pupuri i te whakawhitiwhiti kōrero whai hua i waenga i ngā waeine, inā koa i roto i ngā whatunga e mahi ana i roto i ngā rohe maha. "Ko tētahi o ngā wero nui o te raihana ko te whakarite kia tae atu ngā mōhiohio katoa ki ia kaipupuri raihana me te mārama me te tere, inā koa i roto i ngā whatunga he whānui ake ngā mahi me ngā waeine maha e horapa ana puta noa i te motu," tana kī.
Mā tēnei āhuatanga ka taea e ngā kaipupuri raihana te waihanga i ngā puka ritenga me te whakatū i ngā whakaaetanga taumata ratonga (SLA) mō ngā tono rerekē, me te whakarite kia tere me te tika te whakatutuki i ngā hiahia o ngā kaipupuri raihana. Hei tāpiri, mā te whakaurunga o ngā whakawhitiwhiti kōrero ā-roto ki roto i te tūāpapa ka whakaiti i te tūponotanga o te korenga o te tuku karere nui, me te pupuri i te whatunga katoa kia whakahoutia me te whakarite.
a Ruschel i te whakapau kaha a te kamupene ki te tuku otinga auaha e rite ana ki ngā hiahia o te mākete raihana. "E tino harikoa ana mātou ki te whakarewa i tēnei taputapu hou, e tohu ana i tētahi whanaketanga nui i roto i te whakawhitiwhiti kōrero me te whanaungatanga o ngā whatunga raihana tetahi ki tetahi. E whakapono ana mātou ko te kotahitanga me te tata he mea nui ki te angitu o te raihana, ā, e whakapau kaha ana mātou ki te whakarato i ngā taputapu e tika ana mō ā mātou kiritaki kia tutuki ai ā rātou whāinga," te whakanui a Ruschel.
a João Cabral, te Tumu Whakahaere Matua o Central do Franqueado, i ngā painga o te tūāpapa mō ngā kaipupuri raihana. "Mā Central do Franqueado, ka taea e ngā kaipupuri raihana te tuku hononga whai hua ake i waenga i ngā hunga whakarongo e rua. I whakawhanakehia tā mātou tūāpapa hei whakahaere i te mahinga o ngā whatunga raihana, hei whakarato i tētahi wheako hoahoa me te hono mō te hunga katoa e whai wāhi ana," te kī a Cabral.
I te puāwaitanga o te mākete raihana i Brazil, ko ngā otinga pēnei i ngā mea e tukuna ana e Central do Franqueado ka whakamana i te whai huatanga me te tipu pumau o ngā whatunga raihana. Ko te rāngai, i whakaputa moni mai i te R$ 60.5 piriona i te tau 2023, kua whakatūria hei pou mō te hokohoko o Brazil, ā, he mea nui te auahatanga ki te pupuri i tēnei tere tipu.
