I tēnei mākete kua noho a WhatsApp hei hongere matua mō ngā whanaungatanga waitohu-kaihoko i Brazil, ā, koinei te whiringa pai rawa atu a te iwa o roto i te tekau o ngā kaihoko, kei te whakapuaki a HelenaCRM – he tūāpapa kōrero e whakauru ana i te CRM, te ratonga kiritaki, me te aunoatanga mā WhatsApp – i tana whakarewatanga hou.
Whakaarohia tētahi mahi e tautokona ana e tētahi ope taua pono o ngā mātauranga horihori. Inaianei whakaarohia te whakarite i ēnei kaihoko katoa i roto i te tere, te whai hua, me te kawenga. Koinei tonu te ariā e tīmata ana te whiwhi i te mana i roto i ngā rautaki ratonga kiritaki, hokohoko, me te whanaungatanga a ngā kamupene, me te kaha ki te whakarite i ngā kaihoko maha.
I roto i tēnei horopaki i hangaia ai e Helena te Kaiwhakahaere AI. I whakawhanakehia tēnei paparanga hou o te mātauranga hei whakarite i ngā kaihoko maha i roto i te mahi kotahi e kapi ana i te ratonga kiritaki, te hoko, me te whakahaere whanaungatanga.
E whakamārama ana a Guilherme Rocha, te kaiwhakaū me te Tumu Whakahaere o te kamupene, kāore e whakawhirinaki ki tētahi Kaihoko kotahi e ngana ana ki te mahi i ngā mea katoa, engari ka mahi te hangarau hou hei kaiwhakahaere atamai. "Ka tātarihia e te Kaiwhakahaere AI ia karere a te kiritaki, ka mārama ki te horopaki o te kōrero, ā, ka whakatau, i te wā tonu, ko tēhea kaihoko AI hei whakahaere i taua taunekeneke, ahakoa he hoko, he tautoko, he utu, he whakaritenga, he pupuri rānei. Ā, ki te tika, ka whakapiki ake hoki te Kaiwhakahaere i te taunekeneke ki tētahi tangata, kia kore ai ngā āhuatanga uaua e mau ki roto i ngā rerengamahi aunoa."
I roto i te mahi, ka hurihia e tēnei te ratonga kiritaki hei mea tino rite ki tētahi mahi pakihi tūturu, e mahi tahi ai ngā tohunga rerekē i raro i te whakahaere matua, ā, kua noho hei mea nui tēnei i te mea ka tīmata ngā kamupene ki te whakahaere i ngā tekau, i ngā rau rānei o ngā kaihoko AI i te wā kotahi, e ai ki a Guilherme Rocha.
I puta te whakarewatanga i te wā kua tino piki haere te whakamahinga o ngā hongere matihiko i te whenua. E ai ki a Statista, kua kitea kē a WhatsApp i runga i ngā waea atamai katoa o Brazil, me te neke atu i te 140 miriona kaiwhakamahi hohe, koia te hononga matua i waenga i ngā kamupene me ngā kaihoko. E ai ki ngā pūrongo mākete mō te AI i roto i te Ratonga Kaihoko, tata ki te 80% o ngā kamupene o te ao kei te whakamahi, kei te whakamahere rānei ki te whakamahi i te matauranga horihori i roto i te ratonga kaihoko i te tau 2026.
I taua wā anō, e whakaatu ana ngā rangahau mākete ka taea e ngā mahi e whakamahi ana i ngā kaihoko atamai te whakaiti i ngā utu tae atu ki te 30%, me te tere ake hoki i ngā urupare me te whakapiki ake i ngā reiti tahuritanga.
"Kei te kōrero tātou mō tētahi hoahoa whakahaere ratonga kiritaki hou, e āhei ana ki te whakamārama i ngā whāinga, te tohatoha i ngā mahi i waenga i ngā kaihoko motuhake, me te whakarite kia whai ia taunekeneke i te rere pai rawa atu, ahakoa me te AI, me te tangata rānei," te kī a Rocha.
E ai ki a ia, ko te mahi a te HelenaCRM Supervisor he roro mahi. Mā te hono atu ki te CRM, ka whakamāramahia ia karere e tae mai ana, ka aromatawaihia te wāhanga o te haerenga a te kiritaki, ā, ka whakatau, i te wā tonu, me pēhea te haere tonu. I roto i taua kōrero anō, ka taea e te kiritaki te kōrero ki tētahi kaihoko, kātahi ka tukuna ki tētahi kaihoko tautoko, kātahi ki tētahi kaihoko kohikohi, kaihoko whakarite rānei, me te kore e kite i tētahi panoni hangarau.
"Ko te Kaiwhakahaere te tangata e whakarite ana i te whai huatanga o te ratonga, e whakarato ana i te horopaki mō te tīma kaihoko," te whakamārama a Rocha. "Ko te Kaiwhakahaere te tangata e whakarite ana i te whai huatanga o te ratonga, e pupuri ana i te horopaki mō te tīma kaihoko. Māna e waihanga te kāwanatanga, te whakatau kaupapa matua, me te mātauranga. Māna e huri ngā kaihoko marara maha hei mahi tūturu," tāna tāpiri.
Mena ka kitea e te AI tētahi āhuatanga tairongo, he whiriwhiringa uaua, he okotahi rānei, ka whakawhiti aunoa te Kaiwhakahaere i te kōrero ki tētahi kaiwhakahaere tangata, kua oti kē te whakarite i ngā horopaki katoa ki roto i te CRM.
Ina hoki, koinei tētahi o ngā rerekētanga nui o HelenaCRM: ngā kaihoko taketake kua whakauruhia ki roto i te mahi. Ka taea te waihanga, te whakatika, me te whakahou i ngā āpure me ngā tuhinga i te wā o te kōrero, me te whakahohe i ngā whakaurunga ki ētahi atu pūnaha pēnei i ngā ERP, ngā tūāpapa pūtea, ngā pūnaha nama, te whakaritenga wā-tūturu rānei. "Kāore tā mātou AI e kōrero noa, engari ka whakahaerehia," te whakanui a te Tumu Whakarae. "Mēnā ka tono te kiritaki i tētahi tāruarua, kāore te kaihoko e whakautu mā te tuhinga: ka rapu, ka whakaputa, ka tuku, ka whakahou i te CRM. Ka tino hurihia te hua e tēnei.".
E whakamārama ana te Tumu Whakahaere o Helena ko tēnei tauira — ngā kaihoko motuhake e whakahaerehia ana e te Kaiwhakahaere — e kiia ana i roto i te mākete ko "ngā tari kaihoko AI," tētahi o ngā au nui rawa atu o te ao i roto i te hangarau umanga. Engari i te AI whānui, kei te whakahaerehia e ngā kamupene ngā tīma matihiko katoa me te motuhake mō ngā hoko, te tautoko, te kohikohi, te pupuri, me te ratonga muri-hoko, he aunoa me te whakauru katoa.
"Ko tā mātou e whakarewa nei i nāianei ko te hanganga mō tēnei," te kī a Rocha. "Ki te kore he Kaiwhakahaere, ka noho motuhake ngā kaihoko. Ki te kore he Kaiwhakahaere, ka noho hei kamupene matihiko e mahi ana mō ngā hāora 24 i te rā," te kī a Rocha. E ai ki a Gartner, i te tau 2026, tata ki te 20% o te rahinga ratonga ka whakahaeretia e ngā taputapu aunoa e taunekeneke tika ana ki ngā pūnaha tautoko.
Hei tāpiritanga, ka hototahi te tūāpapa ki ngā tauira reo rerekē, pērā i te GPT-40 me te Anthropic, e tuku ana i te mana motuhake ki ngā kamupene ki te whiriwhiri i te hangarau e tino tika ana mō ia whakamahinga.
I HelenaCRM, kua whakamahia kētia tēnei tauira mō te tohu arataki atamai; te whakarite aunoa i ngā ratonga me ngā hui; te utu tuatahi me te whiriwhiringa; te whakaora i ngā kaata me ngā tono; ngā rangahau mō te makona me te urupare; me te pupuri me te whakahohe anō i ngā kiritaki. Kua tuhia, kua whakaritea, ā, ka taea te mahi i roto i te CRM.
