He iti iho i te kotahi marama e toe ana i mua i te tūnga o tētahi o ngā huihuinga pānuitanga matihiko tino nui o Brazil. Kua whakawhānui ake a IAB Brasil – he rōpū e whai ana ki te whakatairanga i te whanaketanga pumau o te pānuitanga matihiko – i tana kaupapa, ā, mō te wā tuatahi, ka rua ngā rā o te hui AdTech & Branding 2024, i te 3 me te 4 o Hepetema, i te Whare Tapere Santander i São Paulo. He whai wāhitanga tēnei hui ki te whakawhitiwhiti wheako me ngā tohunga rongonui o te ao, me te tūhura i ngā hangarau e whakarerekē ana i ngā whakatakotoranga pānuitanga matihiko.
Ko te kaupapa matua o AdTech & Branding 2024 i tēnei tau he whakapakari i tana kaupapa whakahaere, i whakarewahia i te marama o Hune o tēnei tau – "Ko te IAB te kāinga o te pānuitanga matihiko. Haere mai" – ā, ka aro atu ki ngā kaupapa pēnei i te whakangungu i ngā tohunga e mahi ana i roto i te pānuitanga matihiko, te pānuitanga i te wā rerema, te pānuitanga matihiko me te tūmataitinga, tae atu ki ngā wero me ngā mea ka taea e te matauranga horihori ki te hunga e mahi ana i roto i te whakawhitiwhiti kōrero.
Kua whakaūngia te whai wāhitanga o te Tumu Whakarae o IAB US, a David Cohen, te kaiwhakataki pouaka whakaata a Ana Hickmann, me te kaiwhakaawe rongonui a Camila Coutinho, tae atu ki te whai wāhitanga o ngā tohunga o ngā kamupene pēnei i a Netflix, Globo, Google, Microsoft, Samsung, Mercado Livre, me Kantar Ibope Media, me ētahi atu. Kei konei.
"Kua pumau tēnei huihuinga i roto i ngā tau. Mā te hora i ngā ihirangi mō ngā rā e rua, me te kukume mai i te hunga whakarongo nui ake me te pai ake o te whakauru i te mākete katoa, ka whakaatuhia te whānuitanga o ngā kaupapa e hanga ana i te kaupapa o tā tātou e mōhio nei ko te pānuitanga matihiko. Kāore he whakawhitiwhiti kōrero me te kore hangarau. Mā te awhi i tēnei tirohanga ka puta mai he whānuitanga nui o ngā mea ka taea i roto i ngā kaupapa hou pēnei i te DOOH, CTV, Retail Media, AI, me te Ōhanga Kaihanga," te kī a Cristiane Camargo, Tumu Whakarae o IAB Brazil.
Ka taea te rēhita ki konei. Ka taea e ngā mema o te IAB te whiwhi hekenga motuhake mā te whakapā atu ki a [email protected].
Ka manaaki a Adtech i tētahi hui a ngā CMO i hangaia e Cannes Lions me ANA.
Hei wāhanga o te kaupapa AdTech & Branding 2024, ka kawea mai e IAB Brasil ki te whenua, mō te wā tuatahi, tētahi o ngā huihuinga hokohoko nui rawa atu o te ao. I hangaia e Cannes Lions me ANA, te rōpū kaiwhakatairanga o Amerika, e ono tau ki muri, ka huihuia e te Global CMO Growth Council ngā kaiwhakahaere matua e tika ana i te mara ki te matapaki i ngā au, ngā wero, me ngā whai wāhitanga i roto i te rāngai hokohoko. Mō tēnei putanga tuatahi ki Brazil, tata ki te 40 ngā tohunga ngaio kua karangatia ki te hui. Ko te kaiārahi o te ao o Cannes Lions, a Fiorenza Plinio, me te tumuaki tuarua o ANA, a Nick Primola, ka tae atu ki São Paulo mō te huihuinga.
Ko ngā kaitautoko o AdTech & Branding 2024 ko:
- Kaitautoko Matua: Globo, Google, Jellyfish, MercadoAds, PlutoTV, RecordTV, Samsung Ads me UOL
- Koura: Adsmovil, Peeke Mamati, JCDecaux, Leonardi me Webedia
- Parahi: Pānui Uber
- Tautoko: Bloomberg Línea, Doity, Eventials, Kantar Ibope Media me Offerwise
Whakamanatanga pāpāho
Ka taea e ngā pāpāho te tono mō te whakamanatanga mō te AdTech & Branding 2024 mā te īmēra ki [email protected]. Tēnā whakaurua mai tō ingoa tuatahi me tō ingoa whānau, tō ingoa kamupene, tō taitara mahi, tō kaupapa e hiahia ana koe, me te nama waea whakapā.
