Ko Maggu AI, he kamupene hou nō Brazil e tohunga ana ki te matauranga horihori e whakamahia ana ki te rāngai hokohoko rongoā, e kī ana i tētahi rauna haumi hou o te R$ 22 miriona, ā, kua neke atu i te R$ 28 miriona te tapeke i kohia mai i tōna tīmatanga. Nā DGF Investimentos te rauna i ārahi, me te whai wāhi mai i Norte Ventures, Latitud, IC Ventures, me Airborne Ventures. Nā tēnei haumitanga, kua eke te uara o te kamupene ki te R$ 138 miriona.
I whakatūria e Felipe Trevisan rāua ko Luiz Andrade, ā, i whakatūria tahitia e Pedro Magela, Reslley Gabriel, me Rérica Lins—he kaipakihi kua roa e waihanga ana, e hoko ana hoki i ngā pakihi hou ki ngā kamupene pēnei i a Rappi, Infracommerce, me Shopper—i whakawhanakehia e Maggu tētahi hanganga matihiko kua whakauruhia ki ngā pūnaha whakahaere rongoā e whakamahi ana i te mātauranga horihori hei tautoko i te ratonga kaute, tētahi o ngā wā tino nui o te haerenga a te kaihoko.
I roto i te mahi, ka mahi te pūnaha hei hoa mahi hangarau mohio mō te tīma rongoā, e tautoko ana i te whakatau wā-tūturu i te kaute me te whakapakari i te tiaki rongoā. Hei tauira, i te wā e āwhina ana i tētahi kiritaki e rapu maimoatanga ana mō te hakihaki kino, ka whiwhi te kaimahi i ngā tohutohu whakamahinga me te tiaki e tika ana—pērā i te karo i te whiti o te rā me te whakamahi i ngā hua tiaki tika. Mā tēnei ka haumaru ake, ka ōrite ake te tohatoha mō te tūroro, ā, ka taea te whakanui ake i te hoko o ngā taonga tāpiri ina tika.
I roto i ngā whare rongoā, ka mahi ngā kaimahi i ia rā ki ngā mano tini o ngā taonga – ngā rongoā kua tohua me ngā rongoā kāore i tohua, ngā hua akuaku me ngā hua ataahua, ngā whakamātautau, me ngā ratonga hauora – i roto i te horopaki o te nui o ngā kaimahi e huri haere ana, me ngā pūnaha e mahi tahi ana me te hokohoko. "I hangaia a Maggu hei whakaoti rapanga hanganga i roto i te rāngai hokohoko rongoā: te uaua nui o te ratonga kiritaki, me te iti o te tautoko hangarau i te wā e whakatau ana," te kī a Felipe Trevisan, te hoa whakatū o te kamupene.
E whakamārama ana hoki te kaiwhakahaere ko te rāngai hokohoko rongoā i Amerika Latina tētahi o ngā rāngai tino wehewehe i te ao, i roto i tētahi rohe e 270,000 ngā whare rongoā e arotahi ana, ā, neke atu i te 90,000 i Brazil anake, he tau teitei ake i ērā o ngā mākete pērā i te Hononga o Amerika. "Nā tēnei noho whānui e hanga ana i te whare rongoā hei wāhi tuatahi e whakapā atu ai te taupori ki te pūnaha hauora, i mua atu i ngā whare hauora, i ngā hōhipera rānei, engari e hanga ana hoki i te rāngai kia tino wehewehe, kia uaua hoki te whakanui ake mai i te tirohanga whakahaere," tana whakamārama.
I tēnei rā, kei roto a Maggu i ngā whare rongoā 17,500 e honoa ana mā te whakaurunga pūnaha. O tēnei katoa, e 2,200 ngā toa kei te whakahaere tonu i te tūāpapa, ko ētahi atu kei roto i te wāhanga whakahohe hangarau me te whakatinanatanga. Nā te mea kei te motu whānui, ko te nuinga o te kamupene e mahi ana ki ngā whare rongoā motuhake me ngā mekameka iti me te rahi. Ko Maggu te paparanga mōhiotanga kua whakauruhia ki roto i te rere o ngā ratonga, e whakaara ake ana i te paerewa whakatau i te kaute me te kounga o te haerenga a te kaihoko.
Ka whakamahia ngā moni ka kohia hei whakawhānui i te whatunga o ngā whare rongoā whakauru, hei whakatairanga i te whakamahinga o te mātauranga horihori ki te ratonga kiritaki, hei whakapakari i te hangarau o te kamupene hou, me te whakatipu i te tīma. Neke atu i te 1.6 miriona ngā hua kua rēhitatia ki tana pātengi raraunga me te whakaurunga tika ki ngā pūnaha whakahaere o ngā whare rongoā, kei te whakatū a Maggu i a ia anō hei hanganga nui mō te rāngai hokohoko rongoā o Brazil.
