I te tata mai o te Ipu o te Ao 2026, kei te aro atu ngā waitohu ki te wero o te huri i te aro o te ao ki ngā whakatau hoko whai hua, me te kite i te huarahi tahuritanga teitei i roto i te hokohoko hononga. E ai ki te Affiliate Intelligencenā Rakuten Advertising, he whatunga hokohoko hononga me te mahi matua o te ao, e 51% o ngā kaihoko kua whakawhirinaki kē ki ēnei hononga ki te hoko hua, me te whakanoho i te rautaki hei hoa nui mō ngā wheako kaihoko i te wā o te Ipu o te Ao.
Ko te whai i ngā painga pūtea me te pono hangarau te pūtake o tēnei whakawhirinaki. E ai ki te rangahau, ko te urunga atu ki ngā hekenga motuhake, ki ngā tīkitipati rānei, te take o te 33% o ngā hoko, ko te whakawhirinaki ki ngā whakaaro o te kaiwhakatairanga me te noho mai o ngā ihirangi taipitopito, pērā i ngā whakamātautau me ngā whakatairite, e 23% o ngā manakohanga o te hunga whakarongo.
"Ko te angitu o tēnei huarahi mō te huihuinga hākinakina nui e whai ake nei kei te whakamahi i te tikanga hokohoko hei tangata, me te neke atu i ngā pānuitanga tuku iho kua tino whakapaipaihia, kua kore nei e pai ki ngā kaihoko," te kī a Salomão Araújo, te Tumu Whakarae Pakihi o Rakuten Advertising i Brazil.
E whakaatu ana te rangahau ko te māramatanga te mea nui mō te haumaru o ngā pā, me te 56% o ngā kaiwhakautu e kī ana he nui ake tā rātou whakawhirinaki ki ngā ihirangi ina pono, ā, ina whakaatu mārama i ngā painga me ngā huakore o ngā hua. Hei tāpiri, he ia kaha te hiahia mō te ao tūturu, nā te mea e 51% o ngā kaihoko e pai ake ana ki te kite i te taonga e whakamahia ana i roto i ngā horopaki o te ao tūturu kaua i roto i ngā whakaaturanga whare pikitia.
"Mā te whakauru i te hokohoko hononga ki roto i ngā wheako o te huihuinga, ka taea e ngā kamupene te tuku i tētahi haerenga hoko whai rawa atu, whai tohutohu hoki. Ko ngā pā e hiahia ana ki te whakapaipai i ō rātou kāinga, ki te hoko rānei i ngā taonga whaimana, ka kitea i roto i ngā kaihanga ihirangi he tātari kounga e whakamana ana i tā rātou haumitanga mā roto i ngā arotake pono me ngā whakaaturanga mahi. I roto i tēnei horopaki, ko ngā waitohu e whakatairanga ana i te tuku uara tūturu me te māramatanga mō ngā āhuatanga hua ka whai painga rautaki ki te wikitoria i ngā pāwhiri, tae atu ki te pono o ngā pā i te tau 2026," te whakatau a te kaiwhakahaere.
