Ko Neogrid, he pūnaha hangarau me te matauranga raraunga e whakawhanake ana i ngā otinga mō te whakahaere i te mekameka tuku, e kī ana i te whakarewatanga o ngā hua hou e aro ana ki te arotau me te whakapakari i te mahi tahi i waenga i te ahumahi me te hokohoko. I whakaatuhia ngā otinga hou i te tuatoru o ngā putanga o te Huihuinga Neogrid 2024, te huihuinga matua ā-tau a te kamupene, i São Paulo – SP.
Ko tētahi o rātou ko NIA, te mātauranga horihori tuatahi o te motu (AI) i hangaia hei tautoko i te hokohoko me te ahumahi i tā rātou haerenga ki te hoko atu me te nui ake o ngā moni whiwhi, me PromoTrade, he tūāpapa mō te waihanga tahi i ngā kaupapa whakatairanga me ngā kaupapa hokohoko .
Haunga ngā whakarewatanga nui e rua, kei te tukuna e te kamupene he huinga taputapu matauranga pakihi e aro ana ki te haerenga o te umanga. Kei roto i te kohinga otinga: NeoMarket, hei aroturuki i te mahi a te kāwai pēnei i te hea mākete, te hokonga atu , me te rarangi taonga; NeoRetail, hei aroturuki i ngā mahi a ngā tīma hoko umanga me ngā tohu e hono tika ana ki te whakatinanatanga i te wā hoko (POS); me NeoDistribution, hei whakahaere mahi hua whai hua me te rautaki me te mahere i ngā whai wāhitanga tipu.
E 25 tau te roa o te wheako o Neogrid, ā, kei te whakawhānui ake i tana putea nui me te whakaū i tōna tūranga hei kamupene pai rawa atu hei tautoko i te mekameka kaihoko mai i te pito ki te pito.
NIA: Ko te AI tuatahi o Brazil hei whakapai ake i te mahi a te mekameka tuku kaihoko
He AI whakaputa a NIA e mahi ana hei hoa mahi hei whakarei ake i te mahi a ngā tīma hoko me te tātari i ngā rahinga nui o ngā mōhiohio. I te mārama ki te hiranga o ngā raraunga mō te angitu o tētahi pakihi, ka puta te NIA i roto i tēnei horopaki hei kaiwhakahaere mahi hei tautuhi rautaki me te whakatinana i ngā mahere mā te whakamahi i ngā raraunga mai i te pūnaha rauropi Neogrid me ngā puna o waho.
Ka taea e te AI te whakawhanake i ngā tātaritanga i runga i te hītori o te kiritaki, me te whakaputa i ngā māramatanga mai i ngā mea kua akohia e ia. Mā tēnei, ka taea e te otinga hou te matapae i ngā horopaki ā muri ake nei, me te whakaaro i ngā mahi hei mahi hei whakatutuki i ngā hua pai ake. Ka hangaia e te taputapu ngā kauwhata me ngā papaaho hei whakahaere i te whakamāramatanga o ngā mōhiohio, ā, ka whakaratohia he urunga mā roto i ngā hongere maha i roto i te huarahi whakauru, tae atu ki a WhatsApp, ka taea te uru atu me te whakamahi hei tuku matohi mākete, whakahōutanga huihuinga, me ngā pūrongo.
"Kei te mahi mātou i tētahi taahiraa nui ki te tuku otinga katoa me te whakauru mā NIA mō te haerenga katoa o te umanga," te whakamārama a Nicolas Simone, CPTO o Neogrid. "Mā ēnei whakarewatanga, ka taea e ā mātou kiritaki o nāianei me ā muri ake nei te whiwhi whakautu mārama, mā te pātai noa iho, e whakaatu ana i te tirohanga tika o tā rātou whakatinanatanga me ngā mōhiohio mō tā rātou wāhi mākete, te rarangi taonga me te hokonga katoa, tae atu ki ngā hoko mā ngā kaituku me ngā hongere rerekē."
E ai ki te kaiwhakahaere matua, he taputapu kaha ēnei – mā te AI – ka wetekina te nuinga o ngā tukanga hokohoko me te hoko o ia rā i roto i te umanga, ā, ka tukuna he paparanga rautaki e āhei ai ngā kaiārahi ki te matapae me te whakamahere me te tino tika, me te aroturuki tonu i te whakataetae me ngā ia ki te hoko atu me te nui ake o ngā moni whiwhi.”
Kua hototahi kē a NIA ki ngā putanga kē atu i whakaaturia i te Huihuinga Neogrid 2024 (NeoMarket, NeoRetail me NeoDistribution) ā, mā ngā hononga hou ka taea te whakauru atu i te taputapu ki ētahi atu otinga i roto i te pūnaha rauropi Neogrid.
PromoTrade: ngā whakatairanga tino whaiaro me te ine i ngā hua
Ko te tuarua o ngā whakarewatanga nui a Neogrid ko PromoTrade, e aro ana ki te whakahaere i ngā whakatairanga mahi tahi i waenga i te ahumahi me te hokohoko. Mā tēnei āhuatanga hou ka taea e ngā kaiwhakamahi te waihanga i ngā whakatairanga, hokohoko hokohoko , me ngā pāpāho hokohoko, i runga i te tauine nui me te huarahi whakarite. Kei te tūāpapa te kaha ki te pā ki ngā rau o ngā kaihokohoko nui rawa atu o te motu, me te awe i ngā whanonga o te neke atu i te 20 miriona kaihoko o Brazil.
Ko te whāinga o te otinga he whakatika i tētahi raruraru nui o te mākete: ahakoa ngā haumitanga nui ki ngā tahua hoko me te hiranga o ngā whakatairanga mō te hokohoko, kāore tonu i te mākete ngā tukanga rautaki, hanganga me te māramatanga me te ine hua. Ka tukuna e PromoTrade tētahi tauira mākete hou hei tautuhi i ngā whai wāhitanga tiritahi puta noa i ngā hononga maha o te mekameka tuku kaihoko, me te arotahi ki ngā whakatairanga e whakahoki mai ana i te haumitanga.
"Mai i nāianei, kei a mātou tētahi tūāpapa me ngā āhuatanga ahurei mai i te tirohanga mākete. Mā tēnei otinga ka taea te waihanga i ngā whai wāhitanga maha atu mō ngā kaihoko me ngā tuku ahurei me te horopaki me te whakawhaiaro, e hono ana ki te kohinga, te tuku, me ngā rautaki haumi whakatairanga i waenga i te ahumahi me te hokohoko," te whakamārama a Simone.
Ka whakamahia e te tūāpapa hou te hangarau o te taputapu Whakahaere Whanoke Kaihoko (CBM), i whakawhanakehia e Mercafacil, e taea ai te mārama me te whakauru i ngā kaihoko mā roto i ngā mahi whaiaro, pērā i ngā hekenga utu, te whakahoki moni, ngā tohu, me ngā raffle, ahakoa i roto i ngā taiao ā-tinana, ā-ipurangi rānei, hei whakatutuki i ngā hiahia o te omnichannel.
