I tukuna e BigDataCorp te putanga 11 o te Brazilian E-Commerce Profile, e whakaatu ana kua uru te rāngai hokohoko ipurangi ā-motu, mō te wā tuatahi i roto i tana raupapa hītori, ki tētahi wāhanga mārama o te pakeketanga me te whakakotahitanga. Whai muri i te ekenga ki te tihi o te 2.24 miriona toa ipurangi i te tau 2024, ka heke te maha ki te 2.1 miriona i te tau 2026, he nekehanga kāore i kitea i mua e tohu ana i tētahi huringa hanganga i roto i te rāngai, ā, e tohu ana kei te neke te tipu mai i te tauine ki te kounga.
I ngā inenga whakamutunga e rua, i tuhia e te rangahau he hekenga o te tapeke o ngā whakawhitiwhitinga, he mea kāore anō kia puta mai i te tīmatanga o te raupapa hītori i te tau 2014, e whakaatu ana kei te haere te mākete i tētahi whakarerekētanga tūturu i muri i ngā tau o te tere haere o te whānui. E tohu ana tēnei whanonga he whiriwhiri ake te rāngai, he ngaio ake, ā, he nui ake ngā tono whakahaere kia noho tonu ngā toa.
E tohu ana te horopaki i tētahi taiao whakataetae ake, e ora tonu ai ngā mahi kua tino rite i roto i te hangarau, te hokohoko, me te whakahaere. E whakaatu ana te rangahau kāore te whakakotahitanga e tohu ana i te whakakorenga, engari he whakakotahitanga o te pūnaha matihiko o Brazil. "Mō te wā tuatahi, kei te kite mātou i te hokohoko ipurangi o Brazil e mutu ana te tipu o te maha o ngā toa, ā, e tīmata ana te whanake i roto i te kounga o ngā mahi. E whakaatu ana tēnei kua tino uru te rāngai ki tētahi wāhanga o te pakeketanga," te kī a Thoran Rodrigues, te Tumu Whakarae o BigDataCorp.
Te kukū ā-whenua me te whakarorohikotanga o ngā mahi i roto i te tekau tau kua hipa
I roto i ngā tau tekau, kua nui ake te mamati o te hokohoko ipurangi o Brazil, kua iti ake te whakawhirinaki ki ngā hanganga ā-tinana, ā, kua nui ake te aro ki ngā whenua. I te tau 2016, 13.46% o ngā toa ipurangi he toa ā-tinana anō hoki, i te tau 2026 kua heke taua tau ki te 6.34%, e tohu ana kua tata rua te ōwehenga o ngā mahi mamati noa iho i roto i te tekau tau.
I taua wā anō, i tino rerekē te horapa o ngā toa i te taha whenua, me te pikinga ake o te kukū ki ngā whenua i ārahi i te rāngai. Kua whānui ake a São Paulo i tōna kaiārahi, ā, inaianei ko te 57.86% o ngā toa ipurangi katoa o te motu, e whakakaha ana i tōna tūranga matua i roto i te hokohoko ipurangi ā-motu. Ko Minas Gerais te toa me te 6.32% me Rio de Janeiro me te 6.05%, e pupuri ana i te tuaka Tonga-mā-rāwhiti hei pokapū hokohoko ipurangi matua. Ka piki ake hoki te whai wāhi a ngā whenua o te tonga, ko Paraná te toa e eke ana ki te 5.06%, ko Rio Grande do Sul te toa 4.37%, me Santa Catarina te toa 4.03%. I waho atu i tēnei tuaka, ko Goiás (2.62%) me Bahia (1.97%) ngā toa e whakaatu ana i te nui rawa atu o te hoko, e tohu ana ko te tipu i waho o ngā pokapū nui ka piki haere te tere.
Te huringa o te utu o ngā hua e hokona ana
E whakaatu ana hoki te āhua o ngā hua i hokona i tētahi panonitanga nui i roto i te tekau tau kua hipa, e whakaatu ana kua whakapūmau te hokohoko ipurangi o Brazil i a ia anō hei hongere e arotahi ana ki ngā hua iti te utu, nui te hokinga mai.
I te tau 2016, 75.99% o ngā toa i hoko i ngā hua i raro iho i te R$100, i te tau 2026 ka piki ake tēnei tau ki te 78.88%, ka whakakaha ake i tēnei āhuatanga. I tetahi atu taha, ko ngā toa ko ā rātou hua matua he taonga i runga ake i te R$1,000 i tohu i te 12% i te tau 2016, ā, ka heke ki te 8.66% i te tau 2026, e tohu ana i tētahi whakahekenga nui. E whakaatu ana ēnei raraunga, i roto i te wā, kua whakakaha ake te hokohoko ipurangi i tana arotahi ki te rahinga, te auau, me ngā utu e wātea ana mō te kaihoko.
E whakaatu ana hoki te ia o ngā mahi, kāore te rautaki a ngā toa e aro nui ana ki ngā hua utu nui mō ia waeine, engari ki te auau o te hoko. E whakaū ana te whanaketanga o mua kua aro nui te hokohoko ipurangi ki ngā wāhanga he nui ake te huringa me te iti iho o te uara ota toharite. Kei te mau tonu tēnei ia ahakoa te pakeketanga o te rāngai me te whakakotahitanga o ngā mahi.
Te tipu haere o te whakamahinga o ngā mākete hei hongere hokohoko
Kua tino rerekē te āhua o ngā mākete i ngā tau tata nei, e tohu ana kua tīmata ngā toa ki te whakawhānui i ā rātou hongere hokohoko. I te tau 2019, 96% o ngā toa kāore i whakamahi i tētahi mākete hei hongere hokohoko, e whakaatu ana kāore tēnei mahi i te whānui i roto i te rāngai.
I te tau 2023, ka heke tēnei tau ki te 85.18%, e whakaatu ana i te pikinga o te whakamahinga o ēnei taiao hokohoko. Ko te wāhi o ngā toa kei roto i ngā mākete e rua ka piki ake mai i te 0.43% i te tau 2019 ki te 8.31% i te tau 2023, he pikinga nui i roto i ngā tau torutoru noa iho. I taua wā, ko ngā toa kei roto i ngā mākete neke atu i te rima i heke mai i te kore rawa, i te 0.0038%, ki te 2.31% i taua wā anō.
E whakaatu ana ēnei raraunga kua mutu ngā mākete hei hongere tautoko, ā, kua whakaurua ki roto i te rautaki tohatoha o ngā mahi matihiko. E tohu ana tēnei nekehanga i te rapunga nui ake mō te toro atu, te kanorau, me te whakawhānui ake i te aroaro arumoni. E whakaatu ana te whanaketanga kua nui ake te maha o ngā hongere o te hokohoko ipurangi o Brazil, ā, kua iti ake te whakawhirinaki ki tana ake paetukutuku anake.
Te nuinga o ngā kaipakihi iti me ngā mahi motuhake
Ko te kaha o te pakihi iti me te pakihi moroiti kei te noho tonu hei āhuatanga matua o te rāngai, ahakoa i muri i te wāhanga whakakotahi i kitea i roto i ngā inenga tata nei. Ko ngā kamupene me ngā moni whiwhi tae atu ki te R$5 miriona ia tau e tohu ana i te 86% o te mākete, e whakaatu ana ko te hokohoko ipurangi tonu te kuwaha matua mō ngā pakihi hou i Brazil.
Hei tāpiritanga, tata ki te 74% o ngā toa e whiwhi ana i raro iho i te 10,000 ngā manuhiri ia marama, e whakakaha ana i te aroaro o ngā mahi iti, he maha ngā wāhanga. E whakaatu ana ēnei tau, ahakoa te kukū whenua me te whakaiti i te maha o ngā toa, kei te noho wehewehe tonu te āhua o ngā mahi e pā ana ki te hunga whakarongo. E whakaatu ana hoki ngā raraunga ko te nuinga o te mākete he toa motuhake, me ngā hunga whakarongo motuhake me ngā mahi kua tohua.
E whakaatu ana tēnei āhuatanga kei te tautokona tonutia te hokohoko ipurangi o Brazil e ngā kaipakihi iti. Kei te mau tonu tēnei āhuatanga puta noa i te raupapa hītori o te rangahau.
Te tīmatanga anō o ngā wāhi noho ā-rohe me ngā panonitanga ki ngā hanganga
Ka pāngia hoki ngā hanganga hangarau e ngā panonitanga nui i roto i te wā, inā koa mō te manaaki paetukutuku. I te tau 2024, 14% noa iho o ngā toa ipurangi i manaakihia i runga i ngā tūmau kei Brazil, koinei te taumata iti rawa i roto i te raupapa tata nei.
I ngā inenga o muri mai, ka piki anō tēnei tau, e tohu ana i te tīmatanga anō o te whakamahinga o ngā hanganga ā-motu. E whakaatu ana ngā raraunga kei te hoki anō te hiranga o te wāhi noho ki roto i te rautaki o ngā mahi matihiko. E whakaatu ana tēnei whanaketanga kua nui ake te hiranga o te kaupapa i ngā tau tata nei, whai muri i te pakeketanga o te rāngai. E whakaatu ana ngā raupapa hītori kāore i kitea tēnei whanonga me te kaha ōrite i mua.
Kei te puta te huringa i te taha o te pakeketanga o ngā toa me ngā hanganga hangarau e wātea ana i te whenua. Kei te uru atu tēnei tohu ki te horopaki panoni hanganga o te hokohoko ipurangi o Brazil.
Te aranga ake o te ataata hei whakatakotoranga whakawhitiwhiti kōrero matua
Kua tino rerekē hoki te whanonga o ngā toa i runga i ngā pāpāho pāpori, e whakaatu ana i te pikinga ake o te ataata hei momo whakawhitiwhiti kōrero matua. Kei te 25% o ngā toa te TikTok, tata rite ki a Instagram, e puta ana i te 27% o rātou.
Neke atu i te 30% o ngā pae hokohoko ipurangi kei roto a YouTube, ā, e whakapūmau ana i te ataata hei huarahi whakatairanga matua. E whakaatu ana ēnei tau kua whanake haere te rautaki hokohoko o ngā toa i roto i te wā, kua whakauruhia he papaaho me ngā whakatakotoranga hou. Ko te noho mai o ēnei whatunga e tohu ana kua piki ake te tirohanga me te hihiri o te whanaungatanga ki te kaihoko. E whakaatu ana ngā raraunga i tētahi panonitanga mārama i roto i te huarahi e kōrero ai ngā toa ki ā rātou hunga whakarongo.
Kei te whai tonu te whanaketanga i te tere o te panonitanga o ngā whanonga matihiko a ngā kaihoko. Kei te noho te ataata hei kaupapa matua i roto i te rautaki hokohoko o ngā mahi.
Kei te ahu whakamua te haumarutanga mamati, engari kei te uaua tonu te urunga atu
E whakaatu ana ngā tohu haumarutanga me te urunga atu i ngā whanonga rerekē puta noa i te raupapa hītori o te rangahau. Tata ki te 90% o ngā toa e whakahaere ana me ngā tiwhikete SSL, e tohu ana i te ahunga whakamua nui o te haumarutanga matihiko o te rāngai. I tētahi atu taha, 97% o ngā paetukutuku kei te whakaatu tonu i ngā hapa urunga atu, e whakaatu ana i tētahi wero tonu mō ngā mahi.
Ko te rerekētanga i waenga i ngā raraunga e rua e whakaatu ana, ahakoa kua whanake haere tonu te haumarutanga, he nui tonu ngā arai kei roto i te wheako kaiwhakamahi. E whakaatu ana te raupapa hītori kua tere te tipu o te whakamahinga SSL i roto i ngā tau.
He mea nui tonu te whai wāhitanga i roto i te ao matihiko. E whakaatu ana te āhuatanga o nāianei he nui tonu ngā wāhi hei whakapai ake i te wheako o te kaihoko.
"E whakaatu ana ngā raraunga kua neke te wero mō te hokohoko ipurangi o Brazil mai i te tipu haere o te rahinga ki te whanaketanga o te kounga, te hanganga, me te whakahaere," te whakatau a Thoran Rodrigues.
Tikanga
Ka aro turukihia e te rangahau ngā mea katoa mai i te nui o ngā paetukutuku hohe ki ngā kōtaha umanga, hangarau, me ngā whanonga. Ko ngā mōhiohio katoa e whakamahia ana mō te tātari i ahu mai i ngā puna tūmatanui. Ka taea te uru atu ki ngā raraunga rangahau katoa mā te pāwhiri i tēnei hononga
Hei uru atu ki ngā whakaahua taumira teitei, pāwhiri ki konei, ā, mō ngā whakairoiro, pāwhiri ki konei.
