E ai ki tētahi rangahau i whakahaerehia e Koin, he kamupene hangarau pūtea matua i roto i ngā otinga utu tāpui ipurangi me te 'Buy Now, Pay Later', e kī ana ka nui ake te ōhanga o te Rā o ngā Pāpā i tēnei tau. I whakaatuhia e te rangahau, i maherehia ai ngā hiahia hoko a ngā kaihoko, e tata ana ki te 70% o ngā tāngata o Brazil e whakamahere ana ki te whakapau i waenga i te R$ 51 me te R$ 250 ki ngā koha mō ō rātou pāpā.
E ai ki ngā raraunga, 39.8% o ngā kaiwhakautu e whakaaro ana ki te whakapau moni i waenga i te R$ 51 me te R$ 150, ko te 30.1% e whakaaro ana ki te whakapau moni i waenga i te R$ 151 me te R$ 250. Ko tētahi atu 7.3% i kī ka whakapau moni rātou i waenga i te R$ 251 me te R$ 350, ā, ko te 5.7% e whakaaro ana ki te haumi moni i waenga i te R$ 351 me te R$ 500. Ko tētahi wāhanga o te 8.1% o ngā kaihoko e hiahia ana ki te whakapau moni i waenga i te R$ 501 me te R$ 1000, ā, ko te 8.9% i kī ko te uara o te koha ka neke ake i te R$ 1,000.
Mō te momo koha, e tika ana kia whiriwhiria e te 25.2% o ngā kaihoko ngā kākahu me ngā taputapu whakapaipai, 16.3% ngā hinu kakara me ngā hua akuaku whaiaro, me te 10.6% ngā hu. I whakaatuhia hoki e te rangahau he hekenga o te hiahia ki ngā hikohiko, i whiriwhiria e te 8.1% anake o ngā kaiuru, he rerekē ki te rangahau o te tau 2023, i kitea nuitia ai ēnei.
I whakaatuhia hoki e te rangahau ngā panonitanga o ngā tikanga utu. Tata ki te 24.4% o ngā kaihoko e whakaaro ana ki te whakamahi i ngā pepa utu tāpui, ko te utu tāpui mā Pix me te Pix tuku iho ka whakamahia e te 8.9% me te 6.5% o ngā kaihoko. Ko ngā kāri nama tonu te mea nui, me te 47.2% te manakohanga, ā, whai muri ko te moni, me te 8.9%.
"E whakaatu ana tā mātou rangahau kei te urutau ngā kaihoko o Brazil ki ngā kōwhiringa utu hou, e rapu ana i ētahi atu huarahi e iti ake ai te taumahatanga ki tā rātou tahua, e karo ana hoki i te nama kāri nama," te kī a Juana Angelim, te Tumu Whakahaere Matua o Koin.
E whakaatu ana ngā raraunga i te ia o te hiahia ki te utu wāhanga, me te 40.7% o ngā kaihoko e whakamahere ana ki te wehe i te utu kia rua ngā wāhanga, 22% kia rima ngā wāhanga, me te 17.1% kia neke atu i te rima ngā wāhanga. Ko te 20.3% anake o ngā kaiwhakautu i whiriwhiri ki te utu moni.
I whakahaerehia te rangahau i waenga i te 29 o Hūrae me te 2 o Ākuhata, me te whai wāhi mai o te 150 tāngata.
