Me te kaupapa "Ngā Hononga e Whakakaha Ana i ngā Pakihi," i mutu te putanga 11 o te RD Summit 2025, me te rēhitatanga o te 20,000 tāngata i ia rā, me te neke atu i te 200,000 ngā arataki i puta mai i ngā waitohu tautoko. Nā RD Station, he wāhanga pakihi nō TOTVS, i whakarite te RD Summit i te wā tino hurihanga mō te hokohoko me te hoko e peia ana e te AI i Brazil—me ngā tono o te ao tūturu, ngā hua, me ngā kōrero matatau mō te pānga, te ahurea, me te hangarau.
Rā 5 – Te Ao Tūroa me te mutunga o te Pukapuka Tākaro kua oti te hanga
I te rā tuatahi, i tautohe a Neil Redding kua mutu te mahi a te AI hei taputapu, ā, kua noho hei hanganga, e hiahia ana kia wehea, kia tukuna he mahi, kia whakangungua hoki hei "mema hou o te tīma." I whakaū a Walter Longo i te hiahia nui: ehara te AI i te ngaru piki haere, engari he "āniwhaniwha." Ā, i whakaatu te VP o te RD Station, a Gustavo Avelar, me Rafael Mayrink (Neil Patel Brazil), ko te tipu o ēnei rā e hiahia ana ki tētahi rautaki ora: "He mea nui kia mārama te katoa ki tēnei wā hou e noho nei tātou, kia arotake i ā rātou whakaaro, ā rātou tikanga, me ā rātou tukanga, kia auau ake ai te whakarerekē i ā rātou mahi. Ko RD, hei wāhanga pakihi o TOTVS, e whakaū ana i tana tūranga hei kaitohutohu pono ki ngā kiritaki, e āwhina ana i te whiriwhiri i ngā rautaki pai rawa atu mō ngā pakihi kia tipu, hei tāpiri atu ki te whai i te kaupapa mātauranga mākete kua noho mai i te tīmatanga o te RD Station. Ko te pukapuka tākaro pai rawa atu ko tā tātou e tuhi tahi nei," te kī a Avelar.
Rā 6 – Hangarau kore-pūmau me te kaha o te waitohu
I te rua o ngā rā, i whakahua anō a Andrew McLuhan i te ariā a tōna koroua a Marshall: kāore he hangarau kūpapa. Ka whakarite anō ia pāpāho i te tirohanga i mua i te whakarite anō i ngā ihirangi. I taua rā anō, i kōrero a Mari Maria, te kaiwhakatairanga, me Rudy Loures mō te pono me te ōritetanga kua noho hei huarahi whai hua i roto i te ōhanga aro.
I kōrero te Tumu Whakarae o TOTVS, a Dennis Herszkowicz, rāua ko te Kaiwhakahaere Matua o Amazon i Brazil, a Cléber Morais, mō te huarahi e taea ai e te whenua te huri i te hangarau, ngā raraunga, me ngā hanganga matihiko hei tipu whakataetae. I whakamāramahia i roto i te kōrero me urutau te auahatanga ki te horopaki o Brazil, kaua e kawemai noa iho. I whakanui a Herszkowicz ko te kaiārahi me te whakataetae i roto i te whenua e whakawhirinaki ana ki te tangata, ki te kaha ki te whakangungu, ki te whakawhanake, me te whakaoho i ngā taranata. "I roto i te ao hangarau, ko te tangata te rauemi mata," te kī a te Tumu Whakarae.
I tētahi atu panui, i whakaatu a Vivian Broge, te VP o People i TOTVS, he tukanga tonu te waitohu, ā, "ko te whakanoho i te tangata ki waenganui te mea e whai tikanga ai te waitohu.".
Nā Bruno Ghisi, te kaiwhakaū me te kaiwhakahaere o te hangarau me te hua i RD Station, i whakaatu te whakatupuranga hou o Prisma me ngā whanaketanga AI a te kamupene, tae atu ki a Rê da RD, he kaupapa āwhina AI kei roto i ā mātou hua katoa, e āwhina ana i ngā kaiwhakamahi i roto i ngā mahi katoa, te tātari raraunga, me te tautuhi i ngā whai wāhitanga hei akiaki i te tipu pakihi; MCP (Model Context Protocol), he hangarau hou e taea ai te hono i ngā taputapu AI (pēnei i ngā kaupapa āwhina me ngā kaiawhina mariko) ki ngā raraunga hua; me Radar GEO, he taputapu kore utu e tātari ana i ngā ihirangi o tō paetukutuku me te tohu i te rite o te whakahua tika e ngā LLM, me RD Tracker, he āhuatanga e taunaki ana i ngā hua i runga i te whanonga tirotiro a te kaiwhakamahi.
Rā 7 – Ahurea me ngā waitohu ora
I whakaatu a Nelson Motta rāua ko Christian Roças, kāore te kaha o tētahi waitohu e ahu mai i te mahi takitahi, engari i te nui o tōna whakaurunga ki te ao ahurea. Ā, i kati a Gabriela Prioli i te putanga me tētahi karere tika: ehara te whakawhitiwhiti kōrero i te āpitihanga, engari ko te hononga e huri ana i ngā mea e mahia ana hei tirohanga, me te tirohanga hei hua.
