Ko te ine i ngā hua hokohoko me ngā hoko i roto i ngā kaupapa hongere kotahi he mahi māmā ake: te whiriwhiri i tētahi whāinga e whakaata ana i te mahi a tētahi hongere motuhake, kātahi ka tatau i te ROI. Engari, me pēhea rā te wā e rangahau ana tētahi kaihoko i tētahi hua i runga i tō paetukutuku, e pātai ana ki tētahi kaihoko i roto i tētahi toa tūturu, ā, e whakaoti ana i te hoko mā te taupānga? I roto i te hongere maha, he mea nui ia pā - ā, ahakoa he mea nui tēnei whakaurunga hongere mō te whakanui ake i ngā hua, ka uaua ake te ine i te hokinga mai o te haumitanga.
I roto i te horopaki omnichannel, ka aromatawaihia e te ROI te nui o te hokinga moni i puta mai i tētahi mahi e whakauru ana i ngā hongere maha, ahakoa he tinana, he mamati rānei, e pā ana ki te haumitanga i mahia. Heoi, ahakoa i roto i ngā kaupapa hongere kotahi ka taea te hono tika i te haumitanga me te hokinga mai, ina he maha ngā hongere kua tohua, ka puta te hokinga mai i te tapeke o ngā taunekeneke i ngā wāhi pa rerekē, he maha ngā wā he roa ake ngā haerenga hoko me te kore-raina – e tino uaua ai tēnei mahi mō te maha o ngā kamupene.
Haunga te uaua o te aromatawai i ngā pānga mai i ngā hongere rerekē, he mea nui anō hoki kia whakaarohia ētahi atu wero nui o tēnei haerenga: te whakaurunga raraunga, nā te mea ka kohia e ia hongere ngā mōhiohio i roto i ngā whakatakotoranga me ngā inenga rerekē; te kitea o te haerenga katoa, nā te mea he maha ngā wā kāore i te tuhia ngā wāhanga o te wheako i roto i te huarahi e taea te whai me te ine; me te taupatupatu o ngā hua ka puta me te kore he tirohanga whakauru, ina tatauhia te tahuritanga kotahi i roto i te neke atu i te kotahi hongere, ka whakapohehe i te ROI.
Nā, he aha ngā ngoikoretanga o te kore aro ki ēnei whakatūpato, inā koa i roto i tētahi mākete matihiko me te hono nui? E ai ki tētahi rangahau a ILUMEO, tata ki te 20% o ngā haumitanga pāpāho kāore e whakaatu i tētahi whanaungatanga nui ki ngā hua pakihi, pērā i ngā hoko, i te whakaputa arahi rānei. Ko te tikanga o tēnei, ki te kore e tika te ine, ka moumou te haurima o te tahua hokohoko.
Mā tēnei raraunga ka whakaū ake te hiranga o te whakakotahi i ngā mōhiohio mai i ngā pūtake rerekē ki roto i te hongere kotahi, me te whakarite i ngā inenga, ngā ingoa hongere, me ngā tikanga aroturuki, kia kitea ai he tirohanga whānui mō te haerenga a te kiritaki, ā, nō reira, he tirohanga mārama, he tirohanga whānui hoki mō te hokinga mai o te kamupene mai i ia kaupapa kua whakatūria. Ā, i roto i tēnei tikanga, me kī, me pēhea te hangarau hei hoa pai.
He maha ngā taputapu kei te mākete e āhei ana ki te āwhina i tēnei ine, pērā i ngā CRM whakauru e āwhina ana ki te whai i ngā taunekeneke katoa puta noa i te huringa ora o te kiritaki me te whakakotahi i ngā raraunga whanonga, tauwhitinga, me te whai wāhi; tae atu ki ngā otinga BI e āwhina ana ki te huri i ngā rahinga nui o ngā raraunga ki ngā papaaho whakahaere ngāwari ki te whakamārama. He maha o ēnei ka taea e koe te mahere i ngā haerenga me te tuku taumaha ki ia hongere, kia tino oti ake ai, kia pono ake ai hoki tēnei tātaritanga hei tautoko i ngā whakatau ā muri ake nei.
I tēnei tikanga, ehara i te mea kotahi anake te tohu ka taea e ngā kamupene te whakamahi; kei runga katoa i te rautaki kua whakamahia me ngā whāinga e hiahia ana rātou kia tutuki. Ahakoa tēnei, kei reira ētahi mea nui hei whakatau i ngā mea matua, pērā i te ROI whānui o te kaupapa, te CAC i whakaritea i mua me muri i te whakatinanatanga omnichannel, te LTV (e ine ana i te uara katoa e puta ana i te kiritaki puta noa i te whanaungatanga), te reiti tahuritanga mō ia hongere me te whakawhiti-hongere (te tautuhi i te wāhi e ahu whakamua ai ngā kiritaki i roto i tā rātou haerenga), te whai wāhi, me te reiti pupuri.
Mā tēnei tātari raraunga ka taea te whakamātautau tonu i ngā whakapae, te whakarerekē i ngā karere, ngā wehewehenga, me ngā whakatakotoranga hei waihanga i ngā wheako whaiaro ake, te whakanui ake i te whai wāhi, ā, nō reira, te hokinga mai o te haumi. Me mahi pinepine ēnei tirotiro, i te mea ka huri te whanonga a te kaihoko, ā, ka pā tika tēnei ki te mahi a ngā hongere i roto i te rautaki kaupapa omnichannel.
Ko te mea nui o tēnei katoa ko te whakarite kia kounga te kounga me te whakahou tonu i ēnei raraunga, nā te mea ka taea e ia te whakararu i te tātaritanga ROI katoa, ā, ka arahi ki ngā whakataunga pakihi hē. Ko te mea ngaro ko te huri i ngā tau hei māramatanga , nā te mea mā te tautuhi i ngā hongere he nui te pānga ki ia wāhanga o te hāneanea, ka taea te tohatoha anō i te tahua me ngā mahi me te mohio me te rautaki kia nui ake ai te whakatutukitanga o ngā hua e hiahiatia ana.
