Kua whakatūria e Dona Coelha, he waitohu oranga tinana mō ngā wāhine o Brazil, tōna angitu i roto i te hokohoko ipurangi mā te piki rua o tōna rahi mō ngā tau e toru karapīpiti, ahakoa kei te mahi tonu ia i roto i tētahi o ngā rāngai he nui rawa ngā arai hokohoko o te motu.
E whakahaere ana i runga i te tauira pūmau — me āna ake rauemi, kāore hoki he haumitanga o waho — e kī ana te kamupene sextech i tōna tipu tere ki tētahi rautaki e arotahi ana ki te ihirangi me te hapori, kua whakamanahia e te raupapa o ngā mōhiotanga mākete nui i roto i te whakahaere, te kaiārahi, me te ratonga kiritaki. "Mā te pūtea ake koe e ako ki te kī 'kāo' ki ngā pokatata me te 'āe' ki ngā mea e hanga ana i te tawhē me te ingoa pai," te kī a Natali Gutierrez, te Tumu Whakarae me te kaiwhakaū o te waitohu.
Te tipu i puta mai i te here
He rerekē tēnei i ngā kaihokohoko o ētahi atu rāngai, kei te pāngia te mākete oranga ā-ira e ngā arai hanganga i runga i ngā papaaho matihiko nui, e aukati ana, e ārai ana rānei i te pānuitanga o ana hua.
Ahakoa te kore e taea te whakamahi i te "huarahi ngāwari" o te pānuitanga utu, Dona Coelhaki te rautaki kua waiho hei rerekētanga nui rawa atu: te waihanga i tētahi hapori mā roto i ngā ihirangi.
"Ka rerekē te pūnaha, engari kāore te whanaungatanga o te tangata e rerekē. Koia te take he pumau tonu tā mātou kaupapa matua: te mātauranga, te aroha, me te whakaute. Ko tā mātou huarahi ki te wawahi i ngā tapu ehara i te hamama nui, engari ko te whakamārama pai ake me ngā huarahi katoa e wātea ana, tae atu ki te ataata, te tuhinga, me ngā whakaahua," te whakamārama a Renan de Paula, te Tumuaki Whakahaere o Dona Coelha.
Nō reira, i hangaia e te kamupene tōna mana mā te whakamahi i tētahi blog mātauranga, e whakaputa ana i ngā mōhiohio pono mō te 6 miriona kaipānui ia tau, me te kohi hoki i te 126,000 o ngā kaiwhaiwhai i runga i a Instagram me te neke atu i te 1 miriona tirohanga i runga i a TikTok. Ko te mutunga iho ko te hanganga o tētahi turanga kiritaki pono me te whai wāhi, e akiaki ana i te tipu rauropi pumau.
Whakamana 360-tohu: te tipu, te kaiārahi, me te mahi ratonga
Kua whakamanahia te angitu o tēnei tauira pakihi e ngā mōhiotanga nui mō ngā pou matua e toru mō te hanganga o tētahi pakihi angitu:
- Te Tipu: Mō te tau tuarua karapīpiti, i whakaatuhia te kamupene ki roto i te rarangi ingoa rongonui "Ngā Pakihi e Whakawhanui Ana" e te maheni Exame me te BTG Pactual, e arotake ana, e whakamana ana hoki i ngā SME e tino tere tipu ana i Brazil;
- Kaiārahi: I whiriwhiria a Natali, te kaiwhakaū o te waitohu, mō te kaupapa "Winning Women," he kaupapa ā-ao nā te umanga kōrero EY (Ernst & Young) e whakamana ana, e whakateretere ana hoki i ngā wahine kaipakihi he nui te pūmanawa tipu me te tirohanga rautaki;
- Ratonga Kaihoko: I whakaūngia te hiranga o te ratonga kiritaki i te whakaingoatanga o Dona Coelha mō te Tohu Reclame Aqui 2025, tētahi o ngā tohu whakawhirinaki kaihoko tino rongonui o te motu.
Ki a Renan, he nui atu tēnei whakatutukitanga i te tohu kounga, e tohu ana i te "ira tino pono o te whakawhirinaki" ka taea e te pakihi te whiwhi. E whakanui ana ia ko te whāinga matua a te kamupene he whakatū i a ia hei tohutoro matua mō te hunga e rapu ana i ngā mōhiohio pono mō te ngahau.
Auahatanga i hangaia ngātahitia me te hapori
Ko te rautaki a te kamupene ki te whakanoho i te hapori ki waenganui o te pakihi ka kitea anō hoki i roto i te huarahi e whakahaerehia ai te auahatanga. Engari ko te whakawhanake i ngā hua i te koretake, ka whakamahia e Dona Coelha te whakarongo kaha hei taputapu matua mō āna mahi rangahau me te whakawhanake. Neke atu i te 5,000 ngā arotake pai i whiwhihia i te tau 2024, me ngā urupare mai i tētahi rōpū motuhake o ngā "kaiwhakamātautau taonga takaro ira tangata," e whakaatu ana kei te whakarongo te kamupene ki āna kiritaki, ā, kei te whakawhanake i ngā hua hou mā te mahi tahi me rātou, me te whakarite kia tutuki i ngā whakarewatanga ngā hiahia me ngā matea tūturu.
"Ka whakangaohia e mātou te nuinga o tā mātou tahua ki te whakawhanake i ngā hua hei whakaoti rapanga tūturu mā ā mātou kiritaki. Ehara i te mea mō te whakapehapeha: engari mō te whakarerekē i te oranga o te tangata," te tāpiri a Natali.
Ko te angitu o Dona Coelha he tauira mārama o te manawanui me te whakahaere atamai. E whakaatu ana te kamupene ka taea te hanga i tētahi pakihi tipu nui me te rongonui, ahakoa i roto i ngā horopaki tino uaua, ina arotahi ki te hapori, ki te kaupapa, me te hiranga o te whakahaere.
