Ko te panonitanga matihiko e whakaatu ana i a ia anō hei pou matua i roto i te hokohoko, ā, he mea nui te mahi a ngā tono e horapa haere ana i roto i te tukanga hoko me te hoko. Mā te whakatau rautaki ki te haumi ki ngā taputapu kua hoahoatia pai ka puta he painga nui pēnei i te arotau i ngā haerenga kiritaki, te whakapiki i te hua, me te whakanui ake i ngā hoko. Heoi, kāore ngā otinga kua oti te whakarite e tutuki i ngā hiahia motuhake o tētahi pakihi, me te whakaaro ki ngā taurangi pēnei i te rahi, te tono, me te rāngai.
Ko tētahi rautaki kua piki haere te rongonui i roto i te mākete ko waehere-itirangahau Gartner, e kiia ana i te mutunga o tēnei tau, ka whakawhanakehia te 70% o ngā tono hou mā te whakamahi i ngā tikanga waehere-iti. Mā tēnei ia ka taea te hanga tere me te kore e hiahiatia he pūkenga hōtaka matatau. Ka whiwhi ngā kamupene i te kaha ki te hanga otinga kua whakaritea mō ā rātou mahi, me te kore e uaua ki te whanaketanga tuku iho, ka hua ake he iti ake ngā utu me te tere ake o ngā hua.
"Kāore e hiahiatia kia nui te utu, kia puhoi hoki te mamati; ka taea te ngāwari, te wātea, ā, ko te mea nui: te whai hua. Ko te mea i mua e ono marama, e kotahi tau rānei te roa ki te whakawhanake me te whakamahi i tētahi taputapu hou, ka taea inaianei te mahi i roto i ngā rā torutoru noa iho - he tono tauine, haumaru, me te whakauru katoa, i roto i te huarahi māmā noa iho. He hua kua oti te whakarite mō ngā mahi e pā ana ki te tere, te manapori, me te pikinga o te moni whiwhi," te whakamārama a Lucas Felisberto, te VP o Hokohoko me te Angitu Kaihoko mō Amerika Latina i Jitterbit.
te hangarau waehere-iti te whakarerekē i ngā mahi whakahaere a te kamupene? Kua whakarārangihia e Jitterbit, he kaiārahi o te ao i roto i ngā otinga waehere-iti, ngā tono 10 ka taea te whakawhanake mā te whakamahi i tēnei huarahi, ā, ka taea hoki te whakapai ake i ngā mahi hokohoko me te whakapiki i te pai o te tukanga.
1. Te whakaae ki te whakaaturanga matapihi toa
Ka taea e ngā rangatira toa te tuku whakaahua o ā rātou toa hei whakaae, ā, ka tātarihia e te tīma kawenga ngā whakaahua, ka whakaae, ka whakahē rānei i ngā whakaahua me ngā urupare. Mā tēnei ka tere ake te whakawhitiwhiti kōrero, ā, ka mau tonu te paerewa tirohanga ōrite i waenga i ngā whare hokohoko i te wāhanga kotahi.
2. Te whakahaere i te nekehanga o te hua
Rēhita me te whakaae i ngā nekehanga o ngā rawa mō ngā kamupene e hiahia ana ki te whakahaere i te rere o ngā hua. Ka hangaia hoki he hītori nekehanga, mā te whakamahi i ngā waitohu matihiko hei whakarite i te haumarutanga me te whai i te tukanga.
3. Tātaitai komihana hoko
Ka aunoatia e ia te tatau i ngā komihana hoko a ngā kaihoko, me te whai whakaaro ki ngā hoko kua mahia me ngā tīkitipati hekenga pea, hei tāpiri atu ki te kōwhiringa ki te tātari i ngā pūrongo me te tika me te tere ake.
4. Ngā tuku akoranga i runga i ngā hongere hokohoko
Ka taea te whakamahi e ngā kamupene hei whakahaere me te hokohoko i ā rātou whakangungu, akoranga rānei e tukuna ana, me ngā mahi pēnei i te rēhita akomanga, te whakahaere tiwhikete, me te whakahohe, te aukati rānei i te urunga puta noa i ngā hongere hokohoko rerekē.
5. Whakaaetanga a te kaiwhakarato
Te rēhitatanga me te tātari i ngā kaiwhakarato, te whakauru tika i ngā mōhiohio ki roto i te tūāpapa ERP me te hokohoko īpurangi , me te tuhi i ia taahiraa hei whakahaere pai ake.
6. Te whakahohenga o ngā kamupene kawe waka
Te arotau i te tukanga tono kohi ota, te whakangāwari i te tuku tono, te aroturuki i te tukanga whakahaere i te wā tonu, me te tere ake i ngā tukanga.
7. Te whakahaere utu
Te whakahaere whai hua i ngā kaupapa here utu me ngā hekenga utu puta noa i ngā hongere me ngā mākete ipurangi , me te whakahaere i ngā whakahoutanga utu me te whakaae ki ngā hekenga utu e hipa ana i ngā rohe kua tautuhia, kua whakauruhia katoatia ki te tūāpapa hokohoko ipurangi a te kamupene
8. Arotake i te Papaanga
Te whakahaere i ngā arotake i roto i te toa, te uru atu ki ngā raraunga kua whakauruhia hei manatoko i ngā rerekētanga i te wā tonu, te whakapai ake i te tika o ngā arotake me te whakaiti i ngā hapa.
9. Ratonga kiritaki 360°
Mā te whakakotahi i ngā mōhiohio kiritaki katoa ki te atanga kotahi, ka taea te mahi ratonga whaiaro, te tango raraunga mai i ngā pūnaha pēnei i te hokohoko ipurangi, te CRM , me ngā pokapū ratonga kiritaki. Mā te taupānga ka taea te waihanga i ngā whakatairanga, ka whakapai ake i te wheako kiritaki.
10. Tomokanga kaiwhakarato
Te arotau i te whakahaere i ngā ota i tukuna ki ngā kaiwhakarato, kia taea ai te aroturuki i ngā wāhanga katoa, mai i te whiriwhiringa ki te tuku, mā te whakamahi i ngā pātene mahi pēnei i te "Kua whakaaetia te ota", "Kua puta te ota" me te "Kua tukuna te ota".
te hangarau waehere-iti mō te arotautanga mahi i roto i te hokohoko, i te taha tinana me te taha matihiko. Ka whakaratohia e ngā taputapu whakauru he tere ake, he whakaritenga, me te mana motuhake, ka āwhina i ngā kamupene ki te urutau ki ngā hiahia o te mākete me te tere, te whai hua, me te kore e hiahiatia he haumi nui ki te hōtaka.
Ko te whakamahi i ngā tūāpapa hangarau e whakakotahi ana i ngā otinga auaha me te māmā ka taea te whakauru ki tētahi mahere rautaki mō ngā pakihi o ngā rahi me ngā wāhanga rerekē, hei āwhina i te whakataetae pai o te mākete i roto i te whenua matihiko e whanake tonu ana.
