Ko te Yo! Group, he ratonga-katoa e tohunga ana ki te hokohoko whakatenatena, te hokohoko tauhokohoko, te hokohoko ora, me ngā otinga matihiko, e kī ana i tōna whānuitanga ki te ao. Ko te wāhanga hou, kei te USA, e whai ana ki te mahi ki ngā kiritaki ā-rohe me te ao whānui, me te tuku i tētahi piriti rautaki i waenga i ngā mākete o Amerika Latina me Amerika Te Raki.
Neke atu i te 10 tau o te wheako – e mahi ana ki ngā waitohu pēnei i a Camil, DEXCO, Flora, FORD, GM, PEPSICO, me Seara – e mōhiotia ana a Yo! Group mō āna hua whakauru, mai i te whakamahere ki te whakatinanatanga, e arotahi ana ki te whakaputa uara tūturu mō te pakihi o ngā waitohu nui o te motu me te ao whānui. Ko te aroaro tūturu ki te USA he whakautu ki ngā tono e tipu haere ana mai i ngā kiritaki a te tari mō ngā kaupapa o te ao, inā koa te whakaaro ki te Ipu o te Ao e tū mai nei, ka tū ki ngā whenua e toru o Amerika Te Raki (Kānata, USA, Mexico), me ngā whai wāhitanga e pā ana ki ngā huihuinga nui pēnei i te NBA, NFL, ngā whakaaturanga hokohoko o te ao, me ngā kaupapa mātauranga.
"Mā tēnei nekehanga, kei a mātou te kaha ki te whakanui ake i te kitea o te waitohu i te atamira o te ao i roto i ngā tau e rua e whai ake nei, me te toru o ngā whai wāhitanga pakihi e arotahi ana ki ngā wheako hākinakina, ngā kaupapa whakatenatena o te ao, me ngā huihuinga umanga e hono ana ki ngā mākete nui," te kī a Juliana Altruda, te Tumu Whakarae me te kaiwhakaū o Yo! Group.
Ka arahina te mahi a te US e Juliana, hei whakakaha i te whakapau kaha a te tari ki te whakahaere rautaki tata e hono ana ki te kōtaha o ia mākete. Ko te tumanako o te mahi hou ko te whakapiki ake i te moni whiwhi mai i ngā kaupapa o te ao tae atu ki te 25% i roto i ngā marama 12 e whai ake nei, e akiakihia ana e ngā mahi i te mākete o Amerika Te Raki me ngā tono hou o te ao.
Ko tētahi o ngā kaupapa matua o tēnei wāhanga hou ko te Kaupapa Pakihi, he hua motuhake a Yo! Group i roto i te pou hokohoko whakatenatena. He tawhiti atu i ngā haerenga utu tuku iho, ka tukuna e te kaupapa he rumakitanga ao e arotahi ana ki te whakangungu kaiwhakahaere, ngā ihirangi rautaki, me te whakaputa pakihi. He mea hanga motuhake ia kaupapa, e hono ana i ngā kaiārahi me ngā kaiwhakatau ki ngā pokapū auaha, ngā whare wānanga matua, ngā whakaaturanga hokohoko o te ao, me ngā taiao whatunga whai tohu - e hangai tonu ana ki ngā whāinga o te waitohu. Ko te whakatakotoranga, kua angitu te whakamahi ki ngā kamupene pēnei i a Seara me Dexco, e kiia ana ko tētahi o ngā mea rerekē a te tari i roto i te mākete.
Ka whakakaha ake te wāhanga hou i te rautaki a te Yo! Group kia noho ki te wāhi e hiahiatia ana e te kiritaki, me te mātauranga ahurea me te whakahaere me te tata. Kei roto hoki i ngā mahi o te ao a te tari ngā wheako hākinakina kua whakaritea, ngā kaupapa hokohoko ora, ngā whakahohenga waitohu i ngā huihuinga nui, me ngā kaupapa whanaungatanga umanga. Ka hangaia te tīma ā-rohe kia rite ki te tono, me te tautoko mai i te mahi o Brazil, e tata ana ki te 45 ngā kaimahi tika me te whatunga pakari o ngā hoa mahi motuhake.
"Ehara te rahinga i te arotahi o te whānui, engari ko te hiranga. Mā te aroaro o Yo! ki te ao whānui ka tuwhera ngā tatau ki ngā pakihi hou, engari ki tētahi whakawhitiwhiti ahurea me te ngaio whai hua mō tā mātou tīma i Brazil. E hiahia ana mātou ki te hanga i tētahi whatunga ao o te mahi tahi kaha, te whakawhānui i ngā rārangi mahi, te whakapakari i ngā pūkenga, me te hono i ngā waitohu ki ngā wheako tino whai tikanga," te tāpiri a te kaiwhakahaere.
Ko te mahi i te US te taahiraa tuatahi i roto i tētahi mahere whānui ake o te ao. Kei te pupuri tonu te tari i tētahi hanganga tīmatanga i roto i a Ūropi, ka taea te whakawhānui ake i te whanaketanga o ngā kaupapa o te ao.
