Descrição

ABM — Account‑Based Marketing — Orquestração

A metodologia eficaz para vendas complexas em contas‑alvo

Overview

This practical guide teaches you how to become the maestro of Account‑Based Marketing (ABM): orchestrating every marketing and sales touchpoint to win and expand complex, high‑value accounts. It combines a holistic vision of ABM with actionable steps and real‑world tools so teams can align, personalize, and execute with precision.

What you’ll learn

• How to identify and prioritize the highest‑potential target accounts
• How to map and coordinate all customer touchpoints across marketing, sales, and customer success
• How to craft highly personalized messaging that addresses each account’s real pains and business drivers
• How to use data and analytics strategically to guide decisions and measure impact
• How to scale and sustain account relationships to drive predictable revenue growth

Key features

• A holistic ABM framework that emphasizes full alignment between Marketing, Sales and Customer Success
• Step‑by‑step implementation guidance, not just theory
• Integrated multimedia support — QR codes linking to video lessons to reinforce learning and speed execution
• Practical templates and playbooks to orchestrate campaigns and contacts

Who this book is for

• Sales and marketing leaders focused on enterprise and strategic accounts
• ABM practitioners seeking a structured, repeatable orchestration model
• Customer success teams that need to coordinate post‑sale expansion and retention plans
• Any professional involved in complex B2B sales who wants to turn ABM into a reliable growth engine

Outcome

By following the methodology in this book you’ll be able to take a leadership role in coordinating marketing and sales activities, build deeper, tailored relationships with target accounts, and convert ABM into an effective, sustainable source of competitive advantage and revenue.

Read more

Discover the complete framework and practical tools inside — ready to help your organization orchestrate ABM with clarity and impact.