Descrição

ABM — Account-Based Marketing — Orquestração: The effective methodology for complex-sales in target accounts

Original title: ABM – Account–Based Marketing – Orquestração: A metodologia eficaz para vendas complexas em contas-alvo

Overview

This practical guide teaches you how to become a maestro in orchestrating every marketing and sales touchpoint for high-value target accounts. Designed for professionals selling to large enterprises (or anyone who needs to improve that process), the book presents a holistic, actionable approach to Account-Based Marketing (ABM) that aligns marketing, sales, and customer success around shared goals.

What you’ll get

• A clear, step-by-step methodology to implement ABM effectively.
• Practical guidance to identify and prioritize the highest-potential accounts.
• Techniques to craft highly personalized messaging and tailored value propositions.
• Concrete orchestration strategies for coordinating all interactions across teams and channels.
• Use of data and analytics to drive decisions and ensure alignment with revenue and growth objectives.
• QR Codes linking to video lessons that reinforce the concepts with real-world demonstrations.

Key strengths

• Emphasis on orchestration: how to synchronize touchpoints so outreach feels cohesive and purposeful.
• Deep customer understanding: frameworks to uncover each account’s pains, priorities, and buying triggers.
• Cross-team alignment: actionable tactics to get marketing, sales, and customer success working as one.
• Measurable, repeatable process: methods designed to scale and produce sustainable growth.

Who it’s for

• Sales leaders and account executives focused on complex B2B sales.
• Marketing professionals responsible for ABM or enterprise demand generation.
• Customer success teams aiming to expand and deepen relationships within strategic accounts.
• Any organization seeking a repeatable way to win and grow high-value customers.

Outcomes you can expect

• Better-targeted account lists and higher-quality pipeline.
• More relevant, tailored outreach that builds trust and opens doors.
• Stronger, longer-lasting relationships with strategic accounts.
• A coordinated go-to-market approach that drives measurable revenue impact.

About the format

This is a hands-on, comprehensive guide filled with practical steps, templates, and multimedia support (video lessons via QR Codes) to help you put ABM orchestration into practice immediately.

Transform ABM from a theory into a growth engine — learn to lead, coordinate, and execute a harmonized strategy that delivers exceptional results.